As a social media community manager I couldn’t help but be completely pulled into the amazing/horrendous situation that is unfolding around Waitrose and their partnership with Shell as part of a Guerrilla campaign launched by Greenpeace.
Greenpeace are known for their often controversial tactics and today was no exception as they launched a social media based attract on the usually well respected Waitrose who have recently announced they will soon be having Waitrose outlets in Shell garages.
Greenpeace responded by creating a Waitrose branded micro site featuring a satirical video piggybacking on Waitrose’s supposedly ethical Christmas Video which features Delia and Heston.They dubbed over their voices now stating
“But Waitrose don’t ask you about everything. Like our partnership with Shell, who are drilling for oil in the Arctic. We know our customers care about the environment, so we’ve kept it hush-hush that we’ve buddied up with these Arctic drillers. But let’s face it, the Arctic’s for life, not just Christmas.”
They then urged customers to act now to get them to drop the partnership by voicing their opinions using the hashtag #DumpShell.
They pushed this out across Twitter, urging customers to tweet at Waitrose using the hashtag #DumpShell
I recently attended a great training course on social media for financial services as many of the clients we work with are in this sector and understanding how to get around the compliance issues and still create an engaging social campaign can be a challenge. However, we feel the pros outweigh the cons in terms on considering whether social is a viable platform.
Investment in social media marketing by financial services companies has surprisingly declined sharply since the end of 2011 despite significant growth in all other industries and growth prior to that. Social media is hugely important for financial services as although it may not seem like a convincing channel for selling insurance or current accounts now, Gen Y who will have grown up using social media as the norm are future customers and if companies are not accessible via these platforms then they may lose out on a huge segment of their audience. In the US, Gen Y now accounts for $2.4trillion worth of personal income and by 2025 this will account for 46% of personal income so this is big business in terms of the potential value that can be gained from effectively communicating with and gaining advocacy from this audience.th are in this sector and understanding how to get around the compliance issues and still create an engaging social campaign can be a challenge. However, we feel the pros outweigh the cons in terms on considering whether social is a viable platform.
A few weeks ago I attended the Social Media Marketing 2012 Conference in London, organised by Our Social Times. The conference included some very interesting talks from top brands and agencies. One of the talks that really grabbed my attention was Michael Litman’s presentation on Pinterest. As lately we often get asked about Pinterest and how this can be integrated into your overall online marketing strategy, I would like to share some thoughts on why it matters as well as best practices for businesses.
Yesterday I led a training session on how social media can support charities in increasing awareness and fundraising efforts. This was part of an event created by Russell New in support of Trustees week.
In a recession, when donations are harder to come by, it is more important than ever for charities to stand out for the crowd and differentiation is becoming crucial if charities want to reach out and encourage people to take action. Social media provides an excellent opportunity for charities to tell their story, reach a wider audience and show the end result of their campaigning to maximise the impact.
For the majority of the bigger charities, social media is a central part of their marketing and communications mix and most are creating some measurable marketing and engagement successes using social media.
There’s more complexity in social media today than there was 12 months ago, more platforms and more devices to consider and for the smaller charities who don’t have the same resources or budget available they are struggling to keep up.
My presentation below was designed to give these smaller local charities and introduction into why social media is so important, how to go about creating a strategy and what to do once you’ve got yourself set up.
A picture is worth a thousand words, and maybe also a thousand tweets. It didn’t come as much of a surprise when Twitter introduced their new visually driven layout for profiles. With the latest changes to their profiles, including the ability to add a header image and a customized background photo, Twitter recognises the importance of visuals to drive online engagement and branding opportunities. Businesses now have a bigger chance to visually showcase their brand personality – shifting its emphasis from telling to ‘showing’ – beyond the limits of a bio or tweet.
Studies have shown that users are more likely to engage online with brands if they post photos, communicating information in a quick, understanding and appealing way. For instance, this Infographic on Mashable shows the importance of visuals for brand engagement. Users get exposed to large amounts of data every day, brands need to share visual content in order to keep their users’ attention.
Similar to the Facebook and Google+ cover image, Twitter’s brand new headers image takes a prominent place on the new profiles as it spans the width of your tweets stream and includes your profile picture, username, biography and contact info, such as your location and website.
To add your header image to your Twitter profile, follow these simple steps;
Log in to Twitter and click on the gear icon on the top right hand corner
Click onto Settings and then select Design on the left men
Scroll down below to Customize Your Own and here you will have the option to change your Header Image.
Be aware that the minimum dimensions for your photo are 1252×626 pixels and your file cannot exceed the size limit of 5MB.
When you upload the image, you will get a preview where you can click and drag the image to suit your own preference, allowing you to also zoom in and out.
Twitter header image guidelines are not as strict as Facebook cover photo guidelines, and your Twitter image doesn’t have any content limitations like the Facebook cover image has. You are free to include announcements, your web or email address, special offers and discounts, hash tags etc. Read on
Over the past few months, I have experienced the importance of high quality and relevant content to strengthen your brand awareness and visibility online. User-focused content marketing is on the rise and, especially after Google’s most recent algorithm updates Panda and Penguin, high quality and unique content creation should become an essential part of everyone’s online marketing strategy.
So we are well into the second amazing week of the Olympics and it is apparent that London 2012 is living up to its claim as the first social Olympics. This month, London will have played host to 10,500 athletes and 11 million visitors and for the first time we have seen the action played out not just on our TVs but also across social platforms.
The official line, from Alex Huot, the IOC’s head of social media is that, “The London 2012 Olympics will be truly social and fun. We are at a dawn of a new age of sharing and connecting, and London 2012 will ignite the first conversational games between athletes and fans.” Read on
We all love Twitter and I still find it such as great way to engage and share content with like-minded people. It’s also fantastic for promotional campaigns as it allows you to outreach to your fan base as well as expanding your brand awareness to new fans. With that said, wouldn’t it be nice to have a few tools and tricks to make your Twitter experience more efficient? Do you feel sometimes that you spend hours on there without making any headway into your social campaigns? Well I thought that it would be a perfect time to revisit a post that I did last year ‘top free twitter tools for 2011’ and discover if there were any new and exciting tools a year on. Here’s what I found out:
We create the same amount of data per week nowadays, as humanity created from the beginning of time until 2003. Trying to get your head around this is almost impossible, especially if you want to stand out of the crowd with your own unique content. At this year’s Facebook Marketing conference in London, the digital marketing agency ‘beyond’ presented their research that worldwide people share more than 4 billion pieces of information with each other every day. It should be your goal to be the creator of one of these pieces of information.
Facebook Marketing 2012 was held yesterday at the ICO Centre London. The event brought together some of the top digital media guru’s to teach us about the best ways to use Facebook for marketing campaigns. We went along to see how the industries top brands deliver the best engagement as well as excitement among their fan base.