Archive for the ‘Social Media & Online PR’ Category
Building a Fan Base
A great way to improve an online fan base and increase engagement is to promote a Facebook competition. This can be a fantastic way to kick off a brand new Facebook company page or even to augment your current social activities. Facebook is the perfect platform to reach your customers and build a closer relationship with them. This is yet another evolutional step that marketing has taken, where consumer’s voices are heard and companies aim to react and respond to their needs and wants accordingly.
Kelvin was recently featured on Pulse Network where he discussed Facebook’s Edgerank algorithm and the impact that it has on a social media campaign.
Further Reading on Edgerank: Read on
We were very happy to have our first Search Innovation Seminar in Birmingham on 17th May. We had great presentations on What Google Might do Next, Local Search and Performance Display, and Incorporating Social Media into your Marketing.
You can find the presentations below, and if you’ve got any questions, let us know in the comments or tweet @BrummieSEO!
What Will Google do Next?
In this presentation, we’re discussing what Google is trying to do, how they do it, and the reasons why they’ve made the recent changes like Penguin to their algorithm. Most importantly, Google seems to be demonstrating the importance of ethical linkbuilding.
The new Facebook changes have caused quite a commotion over the past couple of months, especially since the launch of Timeline for Pages Previews earlier this month. This new design poses several challenges for online marketers. The new features as well as limitations of the new Timeline format undoubtedly affects the ways in which brands and companies connect and engage with customers on Facebook. Page owners are advised to get their head around these changes in order to utilize them to their advantage and review their strategies before Timeline is pushed live for all Pages on March 30.
Timeline challenges businesses to create a more expressive and visual identity on Facebook. Page owners will have to think about new creative ways to use the Timeline layout to get the attention of newcomers and engage with their audience. First of all, the new Timeline for pages no longer offers the option to set up a default landing page or welcome tab. Instead, your Page visitors will by default land on your Timeline, challenging the ways in which the visibility of a new promotion, coupon, welcome message or any company announcement can be optimized.
While running our BrightonSEO Facebook Ticket Giveaway I have discovered several new and exciting functionalities that Timeline’s new features for Pages has to offer. Read on
I’ve been watching the hype build around Pinterest over the last couple of months with interest (excuse the pun). I imagine you’ve already come across it. You may have already have signed up for the service.
I never like to assume, but if I had to, I’d imagine it was because you read something claiming it was the ‘next big thing’ rather than someone using the service and singing its praises. That’s the way I came across the service, there’s been a tidal wave of marketing blogs explaining to you how you can integrate it into your marketing strategy. Even we’re guilty at SiteVisibility, including it as P in our ongoing A-Z of SEO.
In this article I’m not going to predict the success or failure of the site. I’ve not got a good track record in that area. For example I once predicted Pownce was going to be bigger than Twitter. I bet you’d forgotten about Pownce hadn’t you? Instead I’m going to talk a bit about why the ‘social media marketing industry’ (which I’m a consenting member of) wants there to be a constant stream of ‘next big things’ even if nothing ultimately comes of them.
So you might have heard it from a friend, you might have seen posts on Linkedin and on marketing blogs, but what is Pinterest? And how can you get your hands on it?
Let’s start with telling you what it’s all about. Pinterest lets you organize and share all the things that you find on the web. You can use your pinboards to organize your life – from hobbies to clothes you can save all your favourite things in one spot. Best of all, is the discovery side of the website in which you can view pinboards created by others, allowing you to draw inspiration from people who share your interests.
Right then, let’s show you how it all works!
First of all when you visit the site, you’ll be greeted by an invitation only screen:
You might know a friend who already has an account; therefore you can get them to send you an invite. If not, simply apply and you should be able to start using the site within less than a week.
The main change seems to be that user data will be shared across Google platforms and products. Processing over one billion search requests every day, Google collect a lot of data about its users and now data from search, YouTube, Gmail, Docs and other services will integrated, making it all the more insightful and helpful both to Google and its users, through personalisation.
Public Relations is about managing the flow of information between an organisation and the public. How does PR relate to SEO? Online PR has its own set of objectives, but has a lot in common with SEO. PR professionals looks to get a company or product mentioned in well-read and authoritative press, whether that’s a print publication or a news website, to help spread company messages and awareness of a brand. An authoritative website picking up a company story can be a great win for PR, increasing exposure of a brand or message, but it can also fulfil SEO objectives; gaining links from trusted and authoritative news sites can help a website rise up the search rankings.
The problem with online PR in the past is that it has tended to ignore SEO. This means that these company or product mentions are rarely accompanied by the keyword-rich hyperlinks which can help a website gain better visibility in search rankings.
When Facebook was launched I decided not to join up. It just seemed like another website to waste my time entering data into, uploading pictures and then never use. But suddenly I found that I was missing out on events, news and parties because everything was happening through Facebook and I wasn’t part of it. So I joined up, got sucked in for a while, checked it 20 times a day, changed my status, uploaded pictures etc. After a while the novelty wore off a little and now I just dip in from time to time, but it’s still a great way to stay in touch and connect with people without actually having to ‘get in touch’ with them.
Then there was Google Buzz and just as I decided to start using it, it seemed to vanish. People found Google Buzz difficult to get into because you couldn’t categorise the people you were following. It also had a big security flaw when it was launched that opened up Google Profiles to outside people so that they could look at who your contacts were and who you were chatting with most, so many people were sceptical about getting involved and it got off to a slow start. Also, with most people already using Facebook and Twitter, a lot of people thought ‘what’s the point?’ Google Buzz was around for a little over a year before Google announced that they were going to shut it down. I’m glad I didn’t waste my time.
Katie Swan from Speed PR was in the SiteVisibility Offices last week to learn and share knowledge. She wrote this blog post about her experience here with us.
Online content is being generated at a staggering rate, so just how do you make your company stand out from the crowd? I’ve spent the week at SiteVisibility, to find out more about SEO as part of a skills exchange programme between SiteVisibility and Speed Communications.
As a PR, I’m all too aware of the increasing shift to online media content; an increasing number of people are turning to online news sites, blogs and social networks for their daily news fix rather than relying on the paper. This content remains online long after it has been written – what do you want people to find for your company when they search online?