Archive for the ‘Social Media & Online PR’ Category
Often in the world of search your ideas and scope are limited by the available resources and budgets. The knack of a good SEO is working within those parameters, but what would you do if there weren’t those limits?
So I fired up my Rolodex and asked some of the great and good of UK SEO and asked…
You’ve been approached by a start up backed by some of the biggest VCs in the world. They’ve got one mission to beat Amazon at it’s own game. They’ve hired you in-house and given you a million pound budget to spend.
Where and what would you spend the money on? Read on
There’s a really interesting trend I’ve seen in some excellent posts like PR has a big role in joined up marketing, but can it step up? by Danny Whatmough, talking about Earned and Owned Media in relation to PR and Social media. Earned and Owned Media are part of a trinity with Paid Media.
Lots of people have been talking about this in the world of PR and Social media, but not in search, which is a shame as I would have thought the industry should be thinking about these ideas.
I’m a big believer that there’s a fine line between Link Building and SEO and I’d go as far as saying as ‘online earned media’ is probably a better description of what most link builders get up to rather than building links. Read on
I’ve been getting more and more involved with social media lately, especially with Twitter, which in turn has led me to conduct a lot of research into free tools to help with my work. After some lengthy sessions of going through blog posts about Twitter tools lists and then using them, I initially realised that there are so many out there. However, despite the fact that there are many tools and blog posts about them, there are very few people who have looked into making a definitive list of completely useful tools (I stress the importance of useful). Therefore, for your reading and Twitter pleasure I have whittled them all down to my top 5 list of free Twitter tools for 2011.
Originally produced and presented by Graeme Benstead-Hume and SiteVisibility for the Brighton Digital Marketing Festival event September 2011. Measuring social media with Google Analytics covers a number of ways to segment your Google Analytics data to better measure the success of your social media campaigns.
Handouts for this presentation are available below or as a download here: Measuring Social Media with Google Analytics Handout.
Creating Campaign Tracking Code
Visit http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578 or alternatively search for ‘URL builder’ in Google.
Website URL – Enter the URL you will be linking to from your social media activity.
Campaign Source – Enter the name of the social channel / site you are linking from, e.g. twitter.com
Campaign Medium – Will group your campaign sources together in your reports so enter Social or Social Media.
Campaign Name – Choose a more specific identifier for your campaign, e.g. twitter outreach.
Click on Generate URL and copy and paste the resulting text instead of your usual URL.
You can find your campaign report in Google Analytics under ‘Traffic Sources’ and ‘Campaigns’
This even works when the URL with tracking code is minified.
In this episode of the Podcast, Kelvin and Andy are discussing Google’s newest release, Google+. We’ve written about it on our blog, and there’s been a lot of buzz around it so the discussion this week is around how it will affect businesses, how the scarcity of invitations makes it a much more engaging product, and the strategy behind this new venture.
Wired Magazine: Inside Google+
There’s been no avoiding the hype about Google’s latest foray into Social Media – Google+. Some questions we’ve been receiving from a few of our clients are what should I do about it? Should we be setting up a profile? Etc.
I won’t speculate about the long-term prospects of their service, that’s a topic that’s already been covered by hundreds, but what I can talk about it is it something you should be doing right now.
Google have made it clear at moment that they don’t want business’s setting up personal profiles for businesses. They’ve even gone as far as deleting some profiles set up in this way. This will be a deterrent for many businesses. You don’t want to go to all the effort of setting up an account and building a network only to have your account nuked. If you’re already short of time and resources for your campaign, then your time might be better spent on something with longer term value.
Yesterday I published a well received article on econsultancy on why Google can be fairly confident that Google+ could already give them good social signals for rankings, even though they don’t have as many users as the other social media sharing sites.
I won’t rehash that article, but my gut feeling was, G could be fairly confident if something was popular Google+, it would likely to be popular on other social sites. But gut-feeling is rarely enough. So I carried out tiny scale correlation study looking at one site and whether there was any mathematical relationship between the number of shares on Google+ and the other social sites.
As you’ve very likely heard, Google introduced Google+ last week, which many say is a response to Facebook. We’ve been using it here in the Think Tank to figure it out and get to know it a bit better. It’s still early days for this new tool, but here are some initial thoughts from a few members of the team. Feel free to share your views on Google+ in the comments.
Truus Heremans, Trainee Digital Marketing Consultant:
Initially I had my doubts about Google+, being such a closed social networking tool not worth using when already on Facebook, Twitter or MySpace. However, once invited and logged onto the service I started discovering its interesting tools. As Google released more and more invites I started connecting to others. Your contacts can be assigned to “Circles”, by dragging them from the top of the screen to blue Circles, and you can name them basically anything you wish (and they can’t see which Circles they’re in, so there is much liberty there). Using the Circles model the user gains a greater amount of control over what is published, since you can select which Circles you would like to share your information/posts with. Google+ seems to be aimed at people who are interested in sharing things with people or groups with similar interests rather than trying to reach the highest number of virtual “friends” (as seems to be more the case on Facebook).
When uploading a video, I received an alert asking my visibility preferences. Again, Google+ is truly focused on “privacy” and “control”. You can choose whether or not you would like your friends to comment on your photos, video’s etc. Moreover, when connecting to others, there is no consent required of both sides. You can follow anyone, similar to how you follow on Twitter.
For the individual consumer, Google+ has built a platform where the right content can reach the right people. However, for now, Google+ is really “only” aimed at consumers. If you’ve created a Google+ account for your business you might need to wait a little longer until the right features are released.
Alan Cairns, Digital Marketing Manager:
So Google have unveiled their latest attempt to topple Mark Zuckerberg’s Facebook. Since the far-from-impressive take-up of Google Buzz and Wave, I approached Google+ with scepticism. Buzz annoyed me – the way it stole my tweets and Facebook updates without my permission.
As many of you will know, from March 1st 2011, the Advertising Standards Authority (ASA) have extended their digital remit to include all marketing messages and communications online. This covers their own websites and includes social media platforms such as Facebook and Twitter.
The Advertising Standards Authority (ASA) are the UK’s independent watchdog committed to maintaining high standards in advertising. They are self regulated and funded by the advertising industry who are required to contribute 0.1% of their media spend to regulating the advertising industry. The ASA’s authority is recognised by the Government, the courts, other regulators such as the Office of Fair Trading (OFT) and Office of Communications (Ofcom) as the established means of consumer protection from misleading advertising. Read on
Session 3 Brighton SEO
With so many differing opinions about whether we have always ‘socially networked’ or whether or not the end of SEO is rapidly approaching, Paul Chaloner, Social Media Specialist at FreshEgg examines our treatment of social media compared to other aspects of digital marketing. Read on