Archive for the ‘Social Media & Online PR’ Category

Staying on the Right Side of the ASA

Posted by in General Marketing, News, Social Media & Online PR on May 13th, 2011 0 Comments

As many of you will know, from March 1st 2011, the Advertising Standards Authority (ASA) have extended their digital remit to include all marketing messages and communications online. This covers their own websites and includes social media platforms such as Facebook and Twitter.

The Advertising Standards Authority (ASA) are the UK’s independent watchdog committed to maintaining high standards in advertising. They are self regulated and funded by the advertising industry who are required to contribute 0.1% of their media spend to regulating the advertising industry. The ASA’s authority is recognised by the Government, the courts, other regulators such as the Office of Fair Trading (OFT) and Office of Communications (Ofcom) as the established means of consumer protection from misleading advertising. Read on

Brighton SEO – Everything is a Social Network – Paul Chaloner ( @PaulChaloner ) #brightonseo

Posted by in Social Media & Online PR on April 1st, 2011 6 Comments

Session 3 Brighton SEO

With so many differing opinions about whether we have always ‘socially networked’ or whether or not the end of SEO is rapidly approaching, Paul Chaloner, Social Media Specialist at FreshEgg examines our treatment of social media compared to other aspects of digital marketing. Read on

Beginners Guide To QR Codes and their Uses in Online Marketing

Posted by in Search Marketing (SEO), Social Media & Online PR, Uncategorized & Miscellaneous on February 23rd, 2011 0 Comments

What are QR Codes?

qrcide Beginners Guide To QR Codes and their Uses in Online Marketing

They are basically a funny looking 2 dimensional code that can be scanned by any modern smart phone in order to display a number of things relating to a company a URL, phone number, video or just a message. They can be read both vertically and horizontally and can be encoded in a much smaller space, which allows for more data than a normal barcode which can only identify a product, the ability to embed more information on a QR code allows the ability to display much more information.

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The Ultimate Beginners Guide To Personalised Search

Posted by in Search Marketing (SEO), Social Media & Online PR on June 1st, 2010 0 Comments

Personalised search is a topic we’ve been touching on quite a lot recently because it’s having a significant impact on how most people see search results. If a search marketing agency’s role is to deliver targeted traffic and business through the search channel, we need to completely understand the potential implications this has.

1411759089 3e57830dc6 The Ultimate Beginners Guide To Personalised Search

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What follows below, I hope, is a good overall introduction to what personalised search is, what it means and what you can do about it.

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Do URL Shorteners Break Links?

Posted by in Search Marketing (SEO), Social Media & Online PR on April 28th, 2010 4 Comments

Since communicating on social media went 140-character, there has been a proliferation of url shorteners to help squeeze web addresses into tight status updates and tweets. But can shortened urls break the link chain and ruin some hard-earned links?

If the URL shortening service goes bust, and some have, then the link is broken. When their server is down, those links are broken. Look for url shortening services which are reliable. The ideal choice would be Google’s url shortener, but Goo.gl is currently restricted for the use with Google products.

If a short URL is contained in a followed link, it will pass pagerank. But, if the shortening involves a 301 redirect, most search engines will reduce the authority of the link.

So is there any benefit to link building on Twitter when the links are no-followed? Well while you might have to wait days for a static link or a blog post about your content or activity, Twitter links can spring up immediately, and are increasingly visible in Google results pages:

shelfs Do URL Shorteners Break Links?

Note that the BBC gain a link to their Twitter page, the individual Tweet and the shortened URL in the real-time search results

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The Real Reasons Marketers Love Twitter

Posted by in Social Media & Online PR on February 11th, 2010 0 Comments

Marketers absolutely luuuuuuuurrrrrrrve Twitter, but whats the real reasons why they are so infatuated with the service…

Vodafone’s Twitter Account – Social Media Can Be Dangerous

Posted by in Social Media & Online PR, Uncategorized & Miscellaneous on February 5th, 2010 2 Comments

With the rise of mobile internet and social networking over the last couple of years, social media has been increasingly populated with corporate voices, and Vodafone are one of the brave companies which have taken a chance on Twitter. Unfortunately, today saw a mysterious tweet from the Vodafone twitter account, announcing Vodafone “is fed up of dirty homo’s and is going after beaver”.

The tweet was deleted almost immediately but was not missed by Twitter’s dedicated tweeters, who reposted and retweeted the message, and demanded an explanation from Vodafone. Read on

Is Google’s URL shortener a Trojan Horse to Track the Real Time Web

Posted by in Social Media & Online PR on December 18th, 2009 1 Comment

There’s been plenty of talk about how Twitter and how the proliferation of URL shorteners has broken the link graph. Everyday millions of links pass through URL shorteners, and although some do pass link equity, if one goes under (which plenty have), that leaves thousand of broken links. Not good news if you happen to be a search engine that relies on the link graph.

3168425434 e86cc09744 Is Googles URL shortener a Trojan Horse to Track the Real Time Web

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That seemed like the perfect reason for Google to launch their brand new Goo.gl url shortener service but I think there are alterior motives for them to launch the service.

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Real Time Search Might Not Be Good News For Your Brand But It Is For Twitter

Posted by in Social Media & Online PR on December 17th, 2009 0 Comments

We’ve already talked a little about Twitter tweets appearing prominently in the search engine results pages. It’s open to exploitation that’s for sure…

2282705615 84dee4a438 Real Time Search Might Not Be Good News For Your Brand But It Is For Twitter

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If you’re a big brand, this is especially worrying, as someone else might be getting the lion’s share of your branded search, but it’s not all bad news. There is one company that’s doing great out of Google rolling out a huge but half-baked change in their search results – Twitter. Read on

Why Real Time Search Matters Even If You Don’t Do SEO

Posted by in Social Media & Online PR on December 9th, 2009 0 Comments

Google has started rolling out real time search, which has far-reaching implications for brand reputation monitoring and SEO, particularly for those brands that up to now have largely ignored social media. Those brands that dismiss the need to monitor their online presence, or are just not well equipped to do so could quickly start to see unfortunate results – just ask Tiger Woods. With the inclusion of live Twitter streams in the natural SERPs, brand reputation has never been so important.

2311056368 04f24b6602 Why Real Time Search Matters Even If You Dont Do SEO

Folks who are just Googling for a brand are soon going to know all about the current hot issue for that company, good or bad, live from the people who matter – the actual end users, the customers. One entry into the search box will bring up everything you need to know, and you won’t have to search Twitter for more personal opinions and anecdotal evidence before you choose to buy or book.

Now it’s more crucial than ever to have constant monitoring for potentially tricky situations. Brands need to be ready with quick responses, information and, where possible, solutions and apologies to combat a potential wave of negativity that could spring from one tweet or blog post.

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