Social Media & Online PR

Is There a Correlation Between RT’s, Facebook Likes and the Other Social Signals?

Yesterday I published a well received article on econsultancy on why Google can be fairly confident that Google+ could already give them good social signals for rankings, even though they don’t have as many users as the other social media sharing sites. I won’t rehash that article, but my gut feeling was, G could be […]

What We Think of Google+

As you’ve very likely heard, Google introduced Google+ last week, which many say is a response to Facebook. We’ve been using it here in the Think Tank to figure it out and get to know it a bit better. It’s still early days for this new tool, but here are some initial thoughts from a […]

Staying on the Right Side of the ASA

As many of you will know, from March 1st 2011, the Advertising Standards Authority (ASA) have extended their digital remit to include all marketing messages and communications online. This covers their own websites and includes social media platforms such as Facebook and Twitter. The Advertising Standards Authority (ASA) are the UK’s independent watchdog committed to […]

Beginners Guide To QR Codes and their Uses in Online Marketing

What are QR Codes? They are basically a funny looking 2 dimensional code that can be scanned by any modern smart phone in order to display a number of things relating to a company a URL, phone number, video or just a message. They can be read both vertically and horizontally and can be encoded […]

The Ultimate Beginners Guide To Personalised Search

Personalised search is a topic we’ve been touching on quite a lot recently because it’s having a significant impact on how most people see search results. If a search marketing agency’s role is to deliver targeted traffic and business through the search channel, we need to completely understand the potential implications this has. image credit […]

Vodafone’s Twitter Account – Social Media Can Be Dangerous

With the rise of mobile internet and social networking over the last couple of years, social media has been increasingly populated with corporate voices, and Vodafone are one of the brave companies which have taken a chance on Twitter. Unfortunately, today saw a mysterious tweet from the Vodafone twitter account, announcing Vodafone “is fed up […]

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