Social Media & Online PR

Is There a Correlation Between RT’s, Facebook Likes and the Other Social Signals?

Yesterday I published a well received article on econsultancy on why Google can be fairly confident that Google+ could already give them good social signals for rankings, even though they don’t have as many users as the other social media sharing sites. I won’t rehash that article, but my gut feeling was, G could be […]

Staying on the Right Side of the ASA

As many of you will know, from March 1st 2011, the Advertising Standards Authority (ASA) have extended their digital remit to include all marketing messages and communications online. This covers their own websites and includes social media platforms such as Facebook and Twitter. The Advertising Standards Authority (ASA) are the UK’s independent watchdog committed to […]

Brighton SEO – Everything is a Social Network – Paul Chaloner ( @PaulChaloner ) #brightonseo

Session 3 Brighton SEO With so many differing opinions about whether we have always ‘socially networked’ or whether or not the end of SEO is rapidly approaching, Paul Chaloner, Social Media Specialist at FreshEgg examines our treatment of social media compared to other aspects of digital marketing.

Beginners Guide To QR Codes and their Uses in Online Marketing

What are QR Codes? They are basically a funny looking 2 dimensional code that can be scanned by any modern smart phone in order to display a number of things relating to a company a URL, phone number, video or just a message. They can be read both vertically and horizontally and can be encoded […]

The Ultimate Beginners Guide To Personalised Search

Personalised search is a topic we’ve been touching on quite a lot recently because it’s having a significant impact on how most people see search results. If a search marketing agency’s role is to deliver targeted traffic and business through the search channel, we need to completely understand the potential implications this has. image credit […]

Do URL Shorteners Break Links?

Since communicating on social media went 140-character, there has been a proliferation of url shorteners to help squeeze web addresses into tight status updates and tweets. But can shortened urls break the link chain and ruin some hard-earned links? If the URL shortening service goes bust, and some have, then the link is broken. When […]

Vodafone’s Twitter Account – Social Media Can Be Dangerous

With the rise of mobile internet and social networking over the last couple of years, social media has been increasingly populated with corporate voices, and Vodafone are one of the brave companies which have taken a chance on Twitter. Unfortunately, today saw a mysterious tweet from the Vodafone twitter account, announcing Vodafone “is fed up […]

Is Google’s URL shortener a Trojan Horse to Track the Real Time Web

There’s been plenty of talk about how Twitter and how the proliferation of URL shorteners has broken the link graph. Everyday millions of links pass through URL shorteners, and although some do pass link equity, if one goes under (which plenty have), that leaves thousand of broken links. Not good news if you happen to […]

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