Archive for the ‘Social Media & Online PR’ Category
It’s here our latest whitepaper, this time on Twitter with some tips aimed specifically at the PR industry, but with plenty of value for everyone, or at least we hope!
It’s split into six sections:
- WHAT IS TWITTER AND WHY ALL THE FUSS?
- EXAMPLES OF SUCCESSFUL USE OF TWITTER
- HOW PRS CAN USE TWITTER
- PRACTICAL TIPS ON GETTING MORE FROM TWITTER
- WHAT’S IT GOT TO DO WITH SEO?
- TIPS FROM INDUSTRY EXPERTS
You can download the white paper here. We’d love to hear your feedback, either here in the comments or on Twitter using the hash tag #tweetsheet.
On the 8th of May last year, Kelvin wrote a post on the top 25 Twitterers. Now one year on, we return to see how they’re doing now. Of course none of these numbers are a scratch on Stephen Fry’s 392, 822 followers.
If you’re thinking about integrating SEO and PPC, what are the benefits of integration and how exactly do you go about it?
The benefits of integrated search
Reducing Adwords spend is usually the main driving force behind integrating pay per click and natural search engine marketing, but there are a great many other advantages to this particular mix:
• Attracting quality links to increase natural search engine positioning for your top keywords.
• Delivering search optimised content assets that promote your brand, either onsite or offsite.
• Driving higher volumes of relevant traffic from search engines, referrers and social media.
• Increasing goal conversions including subscriptions, brochure downloads and online sales.
photo credit: John Sexton
In short, integrated search marketing improves the effectiveness of your marketing spend, delivering a greater return on investment and enabling more creative, newsworthy content to be developed. It’s a kind of virtuous circle, the more effective your marketing mix, the more amplified your natural search positions, the better your ROI.
I’ve been working in search marketing for a few years now and although I understand the benefits that social media provides to companies; I even go out and train people in how to use social media to increase revenue/brand awareness, I’m not so sure I see the value on a personal level.
I have to admit to being a bit of a late starter with these things. I’m always the last to sign up to something – I like to wait and see if it’s just a phase or whether it will actually stick around before I give up hours of my time signing up and personalising my account. When I finish work or at the weekends I like to spend my time with real people, get some fresh air, see places, I don’t want to spend my time blogging (mostly because I don’t think I lead an exciting enough life to warrant writing about), sending people virtual presents or finding out what a complete stranger did that morning. But I’ve begun to notice how social media is completely changing the way we interact with one another, in good and bad ways, the old and the young – it seems there is no getting way from it, so maybe now is the time to dive in and give it a try.
Source: Flicker, Photo by Marcin Kempski
It’s still making the headlines and we can’t help but add fuel to the 140 character fire.
When Twitter bought the search engine Summize back in July last year the Twitterverse was made infinitely more usable for everyone, but it still didn’t solve Twitters business model issue – the fact that they don’t have one.
photo credit: treefell
I wrote a couple of weeks ago about a successful little campaign using Facebook pages, which I think is the best post I’ve read about Facebook pages- you should read it;-)
Then last week, as Jennie reported in this post, Facebook went and gave their Pages a redesign, around the same time they rolled out a new profile page design which led to comments on the Facebook blog such as these-
I used to love you, but now I have to go, you’re ugly now, and bloated with useless information, I’m embarrassed to be seen with you in public. In fact to even mention that i ever liked you is repulsive to me, a reproach on my on sanity. You were fun once. I used to log on 10-20 times a day, yesterday I got on once, in the hope that you would change…but i know better…the only person i can change is me…”
To be fair to Facebook they get this kind of reaction whenever they do a redesign.
Anyway since the new Facebook Pages (business pages) were launched on the 11th March the number of new fans my page has been getting has dropped from about 80-100 to under 20. Coincidence? I don’t think so. Check out the stats…
Facebook are about to roll out major changes that will inherently change the way we use Facebook.
But before we talk about Facebook evolving to encourage connection with strangers, or the effect that the Newsfeed’s replacement with Facebook Stream will have on user behaviour, we have important news for Marketers. Read on
Following my last post on here about big fish I though I should write something useful! I’ve been reading a lot of buzz lately, particularly in the affiliate space about Facebook advertising and getting the most out of the Facebook PPC channel. While facebook ads have got potential, its really early days. Facebook ads are cheap, but actually you can get free advertising on Facebook, which might be considerably more powerful than their PPC ads, with Facebook pages.
In this post I’m going to show how I’ve developed a Facebook campaign thats attracting 8000 fans and is still getting over 100 new signups a day, for free. As its not a client campaign I can show you some nice data as well. Its interesting to see how the snowball effect works on Facebook and you can get it going with virtually no effort, which is nice. Read on
Yesterday at the SES Conference in London Amanda Watlington and Joseph Morin discussed the best practices for optimising your video content.
Videos can create a lot of interest, gain inbound and outbound links and generate website traffic, however search engines such as Google, Yahoo and MSN are not yet able to read video content so a number of techniques must be employed in order to build a presence for your material.
photo credit: oswalo Super8 Video Camera
Twitter, the micro-blogging phenomenon, has achieved a frantic amount of press recently thanks largely to the likes of high profile TV presenters such as Jonathon Ross and Stephen Fry utilising the service and updating their following fans (in the thousands) via Tweets.
Today is the date of Twestival, the 24-hour global Twitter fest that aims to raise $1million for charity:water, a noble cause indeed but what bewilders me is how Twitter makes any money for the maintenance and running of its service in the first place. The $20million of funding from various investors around the world certainly helped but they’re going to want to see some ROI fairly soon. So how is Twitter going to become a bread winner?
photo credit: MournerLike birds to water