Archive for the ‘Social Media & Online PR’ Category
It’s all go over here at SiteViz towers at the moment. As I’m sure you can imagine.
But I’ve managed to squeeze in a quick note to mention an article I was quoted in on Onrec about social media marketing in the recruitment sector. It’s something I’ve written a white paper about (being released soon I promise) so hopefully I’ve added some interesting thoughts.
You can read Social Media & its Impact on Online Recruitment- revolution or fad? over there now.
First up let me say I love Twitter. I even wrote one of my infrequent posts to Marketing Pilgrim on the subject ((5 Ways Twitter Can Make You An Industry Expert… And Five Ways it up for You ) p.s if Andy Beal is reading I’ll promise I’ll write more soon!)
But in the last fortnight I’ve switched the mobile phone updates off and managed to cross far more off my to do list than I’d expected.
I’ve been thinking a lot recently about what motivates people to vote of social news sites like Digg & Sphinn. Common sense suggests it’s just that the users appreciate the quality of the content they are voting on. But there’s a lot more too it than that.
While I’m no psychology expert, but I’ve spent some time reading the opinions of some. I won’t bore you with the details of the long winded dissertations and papers because in true social media style I’ve summarised there findings into six reasons people vote for content. So you can create content that people can’t help but vote for.
Lot’s of people would like to blog more often, in fact it’s my new years resolution, but for businesses jus tdipping their toes in the water of blogging creating content on a regular basis can some times seem intimidating.
Avoid the risk of being stumped for ideas – via flickr
However there are many ways to find inspiration which work for every industry, whether it’s a Internet Marketing Blog or covering impact resistant plastic.
Yesterday I talked a little about how social media has to be part of your companies DNA before you can really to take advantage of the phenomena’s full power.
One of these has to be the social media thread… – via flickr
But how can you encourage your staff to be social media evangelists for you and your company. Read on
Some of you might have noticed a bit of a lapse in the frequency of posts here over the last couple of weeks. Hands up it’s my fault.
I’ve been away from the office getting married and then off to Hawaii, leaving the rest of the SiteVisibility team snowed under in the busy run up to Christmas.
Me and the good lady wife
But I’m back now and wanted to share a few things I learnt about social media while out on the Big Island of Hawaii.
There are many social media sites and networks out there which allow users to gather, create content, and interact in ways that evolve every day.
Remember when communications and advertising went only one way? These days have changed, and we are now part of a two-way communication in which marketers and advertisers can promote their message but also monitor the response and engagment from the community. But the (incomparable) success of Google, and specifically its advertising scheme, has led social networks to replicate the basic model of ‘pay per click’.
Not only because this business model works and offers benefits for both advertisers and users, but also because of the growth of sites like Facebook and Bebo is now eating up shares of internet usage which traditionally was dominated by email providers and portals.
Contrary to what you may think, this is not an essay on how online marketing is better than traditional advertising (although it is!) but instead a guide on how to target & advertise on the social media network Facebook. This should also explain why a Paid Search Marketer would be better suited to setup this ‘social media campaign’ than a traditional link baiter or social media guru.
I’ve been reading a lot of the follow up to NMK’s recent Clients in the Wild event, where the crème of the social media savvy PR industry were gathered to discus the future.
Will McInnes from our friends at NixonMcInnes summed up his feelings on the event by asking whether enough PR companies are walking the walk when it comes to social media.
One of an excellent series of illustrations at Quick Sprout
This made me think of some simple but potentially hugely influential things established brands could do today that would allow them to dive headfirst into social media.
I’m not talking about ideas like, start a blog or setting up a Facebook profile, but real tangible actions they can take to spark conversation.
Facebook’s new social ads offering is one of a raft of new features introduced recently by the social networking site to justify their recent 15 billion dollar valuation.
While opinion on the services is mixed, I think there’s a real opportunity for search marketers to take control of this emerging advertising platform.
As you may have guessed from the recent plethora of SMX related blog posts, myself and Eloi recently attended the inaugural London Search Marketing Expo.While there I had the pleasure to presenting on the same panel as Cam Balzer.
Don’t worry Ad Agencies We’re Only Borrowing your clients – via flickr
He delivered a great presentation on social media advertising and really got me thinking about whether there is an emerging market for social media advertising management and whether PPC marketing experts are the right people for the job.
I could see plenty of reasons why
Whether it’s for clients or your own firm it’s never been more important to have [tag]link worthy[/tag] content on your site; however regularly producing content requires both creativity and organisation, two skills which don’t always go hand in hand.
Avoid getting stumped boom boom – via flickr
As we’ve been producing more content both for our blog and website as well as our clients, I’ve found it ever more important to capture inspiration when it comes and manage your [tag]creativity[/tag] effectively.
I hope by learning how I’ve managed it help you channel your inner idea factory a little more efficiently.