Archive for the ‘Social Media & Online PR’ Category

5 Functions I’d Cut Off My Right Arm For Twitter to Add

Posted by in Social Media & Online PR on June 2nd, 2009 1 Comment

If you’ve read our latest whitepaper about Twitter you’ll already know how head of heels we are with the service and know how we think it’s going to work with more general search engine marketing.

2537678923 96d5e3830c 5 Functions I’d Cut Off My Right Arm For Twitter to Add
cc 5 Functions I’d Cut Off My Right Arm For Twitter to Add photo credit: g-hat

But despite our teenage crush there are a few little niggle we really wish they would solve.

Read on

You’ll know twitter jumped the shark when….

Posted by in Social Media & Online PR on June 1st, 2009 2 Comments

At the moment, Twitter is right at the very peak of its hype, but surely it can’t be long before it officially jumps the shark….

fonz You’ll know twitter jumped the shark when….
But as a public service announcement, below are a couple of sure fire signs of an impending twitocaylpse Read on

Find out who’s getting ROI from twitter with the Tweet Sheet Whitepaper

Posted by in Social Media & Online PR on May 27th, 2009 1 Comment

It’s here our latest whitepaper, this time on Twitter with some tips aimed specifically at the PR industry, but with plenty of value for everyone, or at least we hope!

It’s split into six sections:

  1. WHAT IS TWITTER AND WHY ALL THE FUSS?
  2. EXAMPLES OF SUCCESSFUL USE OF TWITTER
  3. HOW PRS CAN USE TWITTER
  4. PRACTICAL TIPS ON GETTING MORE FROM TWITTER
  5. WHAT’S IT GOT TO DO WITH SEO?
  6. TIPS FROM INDUSTRY EXPERTS

You can download the white paper here. We’d love to hear your feedback, either here in the comments or on Twitter using the hash tag #tweetsheet.

The SEO Industries 25 Most Popular Twitter Users – A Year On, Where Are They Now?

Posted by in News, Social Media & Online PR on April 23rd, 2009 3 Comments

On the 8th of May last year, Kelvin wrote a post on the top 25 Twitterers. Now one year on, we return to see how they’re doing now. Of course none of these numbers are a scratch on Stephen Fry’s 392, 822 followers.

twitterusernumbers1 The SEO Industries 25 Most Popular Twitter Users – A Year On, Where Are They Now?

Read on

Integrated Search Marketing – A Quick How to Guide

Posted by in Pay Per Click (PPC), Search Marketing (SEO), Social Media & Online PR on April 22nd, 2009 0 Comments

If you’re thinking about integrating SEO and PPC, what are the benefits of integration and how exactly do you go about it?

The benefits of integrated search
Reducing Adwords spend is usually the main driving force behind integrating pay per click and natural search engine marketing, but there are a great many other advantages to this particular mix:

•    Attracting quality links to increase natural search engine positioning for your top keywords.
•    Delivering search optimised content assets that promote your brand, either onsite or offsite.
•    Driving higher volumes of relevant traffic from search engines, referrers and social media.
•    Increasing goal conversions including subscriptions, brochure downloads and online sales.

3449825201 d6edfddc76 Integrated Search Marketing   A Quick How to Guide
cc Integrated Search Marketing   A Quick How to Guide photo credit: John Sexton

In short, integrated search marketing improves the effectiveness of your marketing spend, delivering a greater return on investment and enabling more creative, newsworthy content to be developed. It’s a kind of virtuous circle, the more effective your marketing mix, the more amplified your natural search positions, the better your ROI.

Read on

The Latest Ultimatum: “It’s me or Twitter…”

Posted by in Social Media & Online PR on April 2nd, 2009 4 Comments

I’ve been working in search marketing for a few years now and although I understand the benefits that social media provides to companies; I even go out and train people in how to use social media to increase revenue/brand awareness, I’m not so sure I see the value on a personal level.

I have to admit to being a bit of a late starter with these things. I’m always the last to sign up to something – I like to wait and see if it’s just a phase or whether it will actually stick around before I give up hours of my time signing up and personalising my account. When I finish work or at the weekends I like to spend my time with real people, get some fresh air, see places, I don’t want to spend my time blogging (mostly because I don’t think I lead an exciting enough life to warrant writing about), sending people virtual presents or finding out what a complete stranger did that morning.  But I’ve begun to notice how social media is completely changing the way we interact with one another, in good and bad ways, the old and the young – it seems there is no getting way from it, so maybe now is the time to dive in and give it a try.

2412892643 594f1a834f The Latest Ultimatum: “It’s me or Twitter…”

Source: Flicker, Photo by Marcin Kempski

Read on

Tweet Your Way Out of Unemployment?

Posted by in Social Media & Online PR, Working In Search on March 25th, 2009 1 Comment

It’s still making the headlines and we can’t help but add fuel to the 140 character fire.

When Twitter bought the search engine Summize back in July last year the Twitterverse was made infinitely more usable for everyone, but it still didn’t solve Twitters business model issue – the fact that they don’t have one.

3377374402 371fd19a92 Tweet Your Way Out of Unemployment?
cc Tweet Your Way Out of Unemployment? photo credit: treefell

Read on

New Facebook page layout has ruined my fan base!

Posted by in Social Media & Online PR on March 19th, 2009 10 Comments

I wrote a couple of weeks ago about a successful little campaign using Facebook pages, which I think is the best post I’ve read about Facebook pages- you should read it;-)

Then last week, as Jennie reported in this post, Facebook went and gave their Pages a redesign, around the same time they rolled out a new profile page design which led to comments on the Facebook blog such as these-

“Dear Facebook,
I used to love you, but now I have to go, you’re ugly now, and bloated with useless information, I’m embarrassed to be seen with you in public. In fact to even mention that i ever liked you is repulsive to me, a reproach on my on sanity. You were fun once. I used to log on 10-20 times a day, yesterday I got on once, in the hope that you would change…but i know better…the only person i can change is me…”

To be fair to Facebook they get this kind of reaction whenever they do a redesign.

Anyway since the new Facebook Pages (business pages) were launched on the 11th March the number of new fans my page has been getting has dropped from about 80-100 to under 20. Coincidence? I don’t think so. Check out the stats…

facebook page old vs new1 New Facebook page layout has ruined my fan base!

Read on

Facebook changes that will affect your ‘Brand’ on the 11th March 2009

Posted by in News, Social Media & Online PR on March 10th, 2009 1 Comment

Facebook are about to roll out major changes that will inherently change the way we use Facebook.interaction1 Facebook changes that will affect your ‘Brand’ on the 11th March 2009

But before we talk about Facebook evolving to encourage connection with strangers, or the effect that the Newsfeed’s replacement with Facebook Stream will have on user behaviour, we have important news for Marketers. Read on

What snowballs can teach us about free advertising with Facebook Pages

Posted by in Social Media & Online PR on February 27th, 2009 3 Comments

Following my last post on here about big fish I though I should write something useful! I’ve been reading a lot of buzz lately, particularly in the affiliate space about Facebook advertising and getting the most out of the Facebook PPC channel. While facebook ads have got potential, its really early days. Facebook ads are cheap, but actually you can get free advertising on Facebook, which might be considerably more powerful than their PPC ads, with Facebook pages.

3269355332 2659b47967 What snowballs can teach us about free advertising with Facebook Pages

In this post I’m going to show how I’ve developed a Facebook campaign thats attracting 8000 fans and is still getting over 100 new signups a day, for free. As its not a client campaign I can show you some nice data as well. Its interesting to see how the snowball effect works on Facebook and you can get it going with virtually no effort, which is nice. Read on

?>