Archive for the ‘Social Media & Online PR’ Category

Video SEO – The Foundations

Posted by in Search Marketing (SEO), Social Media & Online PR on February 19th, 2009 2 Comments

Yesterday at the SES Conference in London Amanda Watlington and Joseph Morin discussed the best practices for optimising your video content.

Videos can create a lot of interest, gain inbound and outbound links and generate website traffic, however search engines such as Google, Yahoo and MSN are not yet able to read video content so a number of techniques must be employed in order to build a presence for your material.

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cc Video SEO   The Foundations photo credit: oswalo Super8 Video Camera

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Twestival for Twits or a Service Worth Celebrating?

Posted by in Social Media & Online PR on February 12th, 2009 0 Comments

Twitter, the micro-blogging phenomenon, has achieved a frantic amount of press recently thanks largely to the likes of high profile TV presenters such as Jonathon Ross and Stephen Fry utilising the service and updating their following fans (in the thousands) via Tweets.

Today is the date of Twestival, the 24-hour global Twitter fest that aims to raise $1million for charity:water, a noble cause indeed but what bewilders me is how Twitter makes any money for the maintenance and running of its service in the first place. The $20million of funding from various investors around the world certainly helped but they’re going to want to see some ROI fairly soon. So how is Twitter going to become a bread winner?

3272309817 8abb8188f1 Twestival for Twits or a Service Worth Celebrating?
cc Twestival for Twits or a Service Worth Celebrating? photo credit: MournerLike birds to water

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Why I Hate Social Bookmarklets & Proof They Don’t Work

Posted by in Social Media & Online PR on August 27th, 2008 32 Comments

The social media bookmarklet has become a de-facto element in most new website designs. And while I love social media and think it can have some huge benefits for websites; I think including social bookmarklets like AddThis to a new web build by default is at best laziness and at worse symptomatic of a complete misunderstanding of how social media works.

136711476 2649e89f41 Why I Hate Social Bookmarklets & Proof They Don’t Work

From Flickr

So after I went off on a bit of rant about them in the office I thought I needed an experiment to prove my point. Read on

The Oldest Link Bait Trick in The Book

Posted by in Search Marketing (SEO), Social Media & Online PR on April 24th, 2008 1 Comment

Everybody in the world of SEO wants links. Link bait has become one of the most effective uses of your time to attract those links, so much so a good friend of mine is making a good living offering specifically a linkbait creation service.
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cc The Oldest Link Bait Trick in The Book photo credit: internets_dairy I’m not hungry for links no more

But lots of people don’t know where to start when it comes to creating a link worthy piece of text that’s going to appeal to the linkerati. Read on

Setting Alerts for Relevant Yahoo Answer Questions

Posted by in Social Media & Online PR on April 22nd, 2008 2 Comments

We’ve found Yahoo Answers a great place to introduce social media marketing to our clients, it’s got a mainstream audience, it can send targeted traffic and doesn’t require the same level of commitment as creating a blog or podcast.

2425918236 df8a7f98ae m Setting Alerts for Relevant Yahoo Answer Questions
cc Setting Alerts for Relevant Yahoo Answer Questions photo credit: geoffeg Pipes clearly are the answer

For those familiar with the site the users pose questions which then the community offer their solutions and then asker can vote which they think is the most useful.

As the links are no-followed they don’t have a search engine ranking benefit we don’t want to spend too much time searching for questions we could answer, fortunately another Yahoo product Pipes came to the rescue. Read on

Social Media Marketing Strategies for Recruiters White Paper

Posted by in Social Media & Online PR, Training on April 18th, 2008 1 Comment

I finished this white-paper off about how job boards, recruitment companies and internal human resource departments a little while ago but I’m really pleased I can finally unleash it to the public at large.

recruiters Social Media Marketing Strategies for Recruiters White Paper

It’s quite an involved read but if you’re just trying to grasp how social media can work in the recruitment sector it’ll get you up to speed and if you’re fully immersed it’ll give you some great in-depth tips.

You can download it here, or read our lovely marketing bumph below.

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Measuring Social Media – is there an open source solution?

Posted by in Social Media & Online PR on April 8th, 2008 0 Comments

I had the pleasure of attending the first inaugural meeting today of the MeseaurementCamp which could probably be described as cross between an un-conference and working group aiming to try and create some standards in the world of social media marketing.
2396833655 ff1fc4fdf2 m Measuring Social Media – is there an open source solution?

So how long does the wisdom of crowds say the piece of string is?
cc Measuring Social Media – is there an open source solution? photo credit: The Shopping Sherpa

The session organized by Will McInnes was interesting, all the attendees seemed to have a positive attitude and there was plenty to take away from the session. It seems the Wiki is going to be the focus of much attention going forward. Read on

Quoted in a piece on Social Media Marketing for the Recruitment Sector

Posted by in Social Media & Online PR on February 19th, 2008 5 Comments

It’s all go over here at SiteViz towers at the moment. As I’m sure you can imagine.

But I’ve managed to squeeze in a quick note to mention an article I was quoted in on Onrec about social media marketing in the recruitment sector. It’s something I’ve written a white paper about (being released soon I promise) so hopefully I’ve added some interesting thoughts.

You can read Social Media & its Impact on Online Recruitment- revolution or fad? over there now.

I Switched Off Twitter and Doubled My Productivity

Posted by in Social Media & Online PR on February 8th, 2008 3 Comments

First up let me say I love Twitter. I even wrote one of my infrequent posts to Marketing Pilgrim on the subject ((5 Ways Twitter Can Make You An Industry Expert… And Five Ways it up for You ) p.s if Andy Beal is reading I’ll promise I’ll write more soon!)

But in the last fortnight I’ve switched the mobile phone updates off and managed to cross far more off my to do list than I’d expected.
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The Psychology of Social Media Voting

Posted by in Social Media & Online PR on January 18th, 2008 0 Comments

I’ve been thinking a lot recently about what motivates people to vote of social news sites like Digg & Sphinn. Common sense suggests it’s just that the users appreciate the quality of the content they are voting on. But there’s a lot more too it than that.

While I’m no psychology expert, but I’ve spent some time reading the opinions of some. I won’t bore you with the details of the long winded dissertations and papers because in true social media style I’ve summarised there findings into six reasons people vote for content. So you can create content that people can’t help but vote for.
Read on

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