Archive for the ‘Social Media & Online PR’ Category
Yesterday at the SES Conference in London Amanda Watlington and Joseph Morin discussed the best practices for optimising your video content.
Videos can create a lot of interest, gain inbound and outbound links and generate website traffic, however search engines such as Google, Yahoo and MSN are not yet able to read video content so a number of techniques must be employed in order to build a presence for your material.
photo credit: oswalo Super8 Video Camera
Twitter, the micro-blogging phenomenon, has achieved a frantic amount of press recently thanks largely to the likes of high profile TV presenters such as Jonathon Ross and Stephen Fry utilising the service and updating their following fans (in the thousands) via Tweets.
Today is the date of Twestival, the 24-hour global Twitter fest that aims to raise $1million for charity:water, a noble cause indeed but what bewilders me is how Twitter makes any money for the maintenance and running of its service in the first place. The $20million of funding from various investors around the world certainly helped but they’re going to want to see some ROI fairly soon. So how is Twitter going to become a bread winner?
photo credit: MournerLike birds to water
The social media bookmarklet has become a de-facto element in most new website designs. And while I love social media and think it can have some huge benefits for websites; I think including social bookmarklets like AddThis to a new web build by default is at best laziness and at worse symptomatic of a complete misunderstanding of how social media works.
So after I went off on a bit of rant about them in the office I thought I needed an experiment to prove my point. Read on
Everybody in the world of SEO wants links. Link bait has become one of the most effective uses of your time to attract those links, so much so a good friend of mine is making a good living offering specifically a linkbait creation service.
photo credit: internets_dairy I’m not hungry for links no more
But lots of people don’t know where to start when it comes to creating a link worthy piece of text that’s going to appeal to the linkerati. Read on
We’ve found Yahoo Answers a great place to introduce social media marketing to our clients, it’s got a mainstream audience, it can send targeted traffic and doesn’t require the same level of commitment as creating a blog or podcast.
photo credit: geoffeg Pipes clearly are the answer
For those familiar with the site the users pose questions which then the community offer their solutions and then asker can vote which they think is the most useful.
As the links are no-followed they don’t have a search engine ranking benefit we don’t want to spend too much time searching for questions we could answer, fortunately another Yahoo product Pipes came to the rescue. Read on
I finished this white-paper off about how job boards, recruitment companies and internal human resource departments a little while ago but I’m really pleased I can finally unleash it to the public at large.
It’s quite an involved read but if you’re just trying to grasp how social media can work in the recruitment sector it’ll get you up to speed and if you’re fully immersed it’ll give you some great in-depth tips.
You can download it here, or read our lovely marketing bumph below.
I had the pleasure of attending the first inaugural meeting today of the MeseaurementCamp which could probably be described as cross between an un-conference and working group aiming to try and create some standards in the world of social media marketing.
So how long does the wisdom of crowds say the piece of string is?
photo credit: The Shopping Sherpa
The session organized by Will McInnes was interesting, all the attendees seemed to have a positive attitude and there was plenty to take away from the session. It seems the Wiki is going to be the focus of much attention going forward. Read on
It’s all go over here at SiteViz towers at the moment. As I’m sure you can imagine.
But I’ve managed to squeeze in a quick note to mention an article I was quoted in on Onrec about social media marketing in the recruitment sector. It’s something I’ve written a white paper about (being released soon I promise) so hopefully I’ve added some interesting thoughts.
You can read Social Media & its Impact on Online Recruitment- revolution or fad? over there now.
First up let me say I love Twitter. I even wrote one of my infrequent posts to Marketing Pilgrim on the subject ((5 Ways Twitter Can Make You An Industry Expert… And Five Ways it up for You ) p.s if Andy Beal is reading I’ll promise I’ll write more soon!)
But in the last fortnight I’ve switched the mobile phone updates off and managed to cross far more off my to do list than I’d expected.
I’ve been thinking a lot recently about what motivates people to vote of social news sites like Digg & Sphinn. Common sense suggests it’s just that the users appreciate the quality of the content they are voting on. But there’s a lot more too it than that.
While I’m no psychology expert, but I’ve spent some time reading the opinions of some. I won’t bore you with the details of the long winded dissertations and papers because in true social media style I’ve summarised there findings into six reasons people vote for content. So you can create content that people can’t help but vote for.