Archive for the ‘Social Media & Online PR’ Category
SEO’s Guide to FaceBook Advertising Part III
Writing this week-long series of posts about the opportunities available with [tag]Facebook[/tag] [tag]advertising[/tag] and marketing could not have been better timed, as today’s announcement that Facebook’s advertising scheme is slightly changing proves.
I am therefore going to change my original plans today, and write about the new features put in place for advertisers by Facebook. All of the old features are still there, only they have been slightly re-branded and repackaged.
Part II of the SEO’s guide to Facebook Advertising
Welcome back to the second in the series on Advertising using the social networking site Facebook. Yesterday I talked about the famous Facebook flyers, and today is a bit of a follow-up as I will explain to you how to measure demographics for virtually any market existing on Facebook. Yes, that’s right. By the end of this blog, you’ ll be able to find out how many Swedish females are liberal and single on Facebook. Alternatively, you can also use use these demographics for work and real market research!
We’ve got great demographics here at Site Visibility! via flickr
[tag]Social Media[/tag] has for a long time been the a point of contention between marketers, some saying that the power of communities is awesome, some saying that it is a waste of time and will never take off or be any use to marketing. Whatever your opinion, (whether it works or not) social media is here to stay.
The success of sites like myspace, stumbleupon, youtube and [tag]facebook[/tag] proves that audiences like this interaction and engagement as they have engaged massively in using social networking sites. It could not be long before marketers followed. (At least the ones that believe in social media being a good thing).
In this first post in a series of 3, Apple Pie & Custard will be looking at the different advertising methods that are available on social networking sites, and assess their strength and potential in leveraging online audiences. This first post explains the Facebook Flyers: what they are, how they are targeted, how you pay for them, and why the Flyers Pro make so much more sense; contextually and economically.
Although I have no clues with time zones and what day of the week it is abroad, it seems New York’s [tag]SMX[/tag] social media is done and dusted. I’ve scoured through the live blogging and post-mortems and tried as glean as much info as I can while being on the wrong side of the Atlantic. It seems like it was a great event and a good time was had by all.
Let me know if you can read it alright – how to avoid Powerpoint-itis – via flickr
But with one conference closed, thoughts are already turning to another. SMX London, is top of my hit list, and as a special treat for all those of you giving presentations at SMX or any of the other search conferences, I asked [tag]Andy Beal[/tag] for his advice on how to deliver a killer presentation to an SEO crowd.
While many of the more traditional business community is still using LinkedIn; judging by the volume of friend requests I’ve had in the last few months it seems the SEO industry has made itself at home their. It’s even the super fickle Neil Patel’s favourite social media site at the moment.
Sometimes it’s easier when things find you – via flickr
While most people have been dabbling to shill their blog or just check up on what their ex is up to; there is a very real opportunity to find your next SEO Job. We’ve experimented using Facebook when recruiting for our last couple of search marketing jobs and its highlighted some good steps people could be taking to help you bag that next search marketing job.
As you guys have probably understood, Kelvin and I are seriously addicted to social media, and Sphinn in particular. I am so obsessed with making the front page, (please fuel my addiction) that I have captured data every hour for the past two weeks in order to compile a good, up to date, illustrated, informative analysis of Sphinn traffic and posting times. They should help understand how Sphinn is used, and when to post in order to give maximum exposure to your story. Kelvin also recently wrote some great recommendations for Sphinn users, and I have seen a few Sphinn analyses already.
We’ve been giving Apple Pie and Custard quite a bit of attention since our move from Blogger to WordPress. Although it’s only been two months we’ve been really impressed with the community and attention we’ve been able to attract. We’d always like a few more subscribers (sign up here, go on you know you want to!) but that’s because we’re an ambitious lot.
There are certain rules that must always be obeyed – via flickr
Since the re-launch I think myself, Eloi and the rest of the team have learnt quite a lot about blogging and developed a unique voice. When we started out, I posted up what could best be described as a manifesto which I think we’ve stuck to pretty well, but I think what we’ve been trying to achieve can be summed up quite well by these blogging mantras. While they have been quite useful to me, a lot of bloggers in any niche would be wise to bear them in mind.
The last few days’ I’ve spent a little time improving my profile and expanding my network over at [tag]LinkedIn[/tag]. (It’s here if any readers would like to add me) While it’s never going to replace [tag]Facebook[/tag], I felt it reflected on me quite badly having a neglected profile. And I was pleasantly surprised at some of the great feature they have over there which FB would be wise to replicate or steal.
Balaclava’s for the discerning intelectual property thief – via flickr
Auto Suggestion of Friends – I found the ability to see people who have recently joined the site from ex-employers or university brilliant. I can often find old acquaintances on Facebook when they add a mutual friend, but LinkedIn tool works really well. I tend to be quite selective about whom I add on social networking sites, but anything that helps me include my ‘real’ friends is great.
Questions & Answers – I use [tag]Yahoo Answers[/tag] all the time for our clients but I’m not what you would call a recreational user. However seeing how people are using Questions on LinkedIn makes me wish that functionality was available with out installing a spammy application on Facebook. You have the wisdom of crowds combined with the pre-qualification of the answerer having mutual friend connection. I can think of tonnes of times when I’ve been striving for a lost blog post or had a technical SEO question where this kind of ability in Facebook would have really been useful.
Thanks to its [tag]social-networking abilities[/tag] and sponsored applications Facebook has become one of the most prominent websites in the world in a record amount of time. Sceptics already predict the fall of the platform, stating that it will inevitably follow the same route as MySpace and become less trendy (therefore used) over time, as other social networking websites appear. (the next one I have in mind being perfspot.com, which I consider to be like an RSS feed or a Google alert that shows you stuff people liked, in the given categories you selected- no need for a search engine for entertainment!)
But back to facebook, and today’s post instead of next week’s!
Facebook is mostly used for personal matters, but is increasingly acquiring linkedin’s market of business consumers who use social networking for business. Even we here at site Visibility, we recently used [tag]Facebook[/tag] as an advertising channel for a job vacancy we are interviewing for. I have used these platforms for personal and [tag]professional branding[/tag], and wanted to explain how to use your facebook profile to advertise your professional life, instead of your personal one. These tips will therefore work particularly well if you don’t have a personal life!
Following on from our previous post on the top ten Sphinn avatars some debate arose about the need to tailor you’re avatar to the specific social networks audience. It’s certainly something I can agree with and there seemed plenty of evidence while researching this post. I found that many of the top Digg users have more graphic based avatars when compared to their Sphinn counterparts.