BrightonSEO was back again on the 20th and 21st of April, and as is now customary, we’re collating each of the speaker’s slides from the conference, right here on the …
Google Deprecates Multiple Attribution Models: All You Need to Know
Each week for our clients, we send a round-up of the weekly digital marketing news they need to know about. In this week’s round-up, we included an article about the …
#685 The Importance of Collaboration within Email Marketing w/ Darren Teague, Senior Account Executive and B2C Team Lead at Spotler
In this episode of the Internet Marketing Podcast, we’re joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing …
#684 Where To Find Your Marketing Confidence
In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours… CONNECT WITH SCOTT: scott.colenutt@sitevisibility.com https://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY: …
#683 Creating a Business Case for Digital Accessibility with Robin Christopherson, Head of Digital Inclusion at AbilityNet
In this episode, we’re joined by Robin Christopherson MBE. Robin is also the Head of Digital Inclusion at AbilityNet and joins us to discuss how marketers can create a business …
What To Do About Automatically-created Google Analytics 4 Properties
Last week, Google announced via email and a banner in Google Analytics that in March they’ll create a Google Analytics 4 (GA4) property for you or update the configuration of …
#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U
In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff’s approach to learning …
How to Create Contact Form Events for GA4
When it comes to GA4, one of the most common topics we get asked about is how to create contact form events. In this post, we’ll show you the different …
#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic
In this episode, we’re joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with …
What Are The Top Challenges Facing Retailers in 2023?
Over the last few years, we’ve written about some of the top challenges facing some of the biggest industries. We’ve covered: Food Delivery services Travel Electric Vehicles Health & Fitness …