Archive for the ‘Training’ Category

Upcoming Events

Posted by in Content Marketing Show, Measurefest, Training on September 23rd, 2014 0 Comments

Following the long waitrough agenda logo 300x32 Upcoming Events for Brighton SEO, the actual event passed by in a flash. However there is no need to despair while you wait for the next one as there are some forthcoming events that will whet your appetite for knowledge. Here’s our round up of Rough Agenda’s other events that you should be sure to check out.  Read on

How to use Tailored Audiences on Twitter

Posted by in Pay Per Click (PPC), Social Media & Online PR, Training on July 3rd, 2014 0 Comments

Recently, on the SiteVisibility Podcast,  I talked about some social updates on our Podcast related to re-targeting of email addresses and lists through the Twitter Ads Platform.

A comment came in from @AlanFergs regarding how to actually carry this out, so we thought it would be a great idea to write a blog post to help answer this question.

So, let’s start from the beginning…

What is Tailored Audiences?
Twitter allows account owners to target users via what they call “Tailored Audiences”. In layman’s terms this means via email, Twitter ID or Website Visitor. Ultimately user targeting on Twitter has now reached a new level and is allowing accounts to join in with the conversation and amplify their messaging further using various new forms of targeting.

Read on

Procrastination in the Digital Industry

Posted by in Social Media & Online PR, Training, Working In Search on July 19th, 2013 1 Comment

stress Procrastination in the Digital Industry

At SiteVisibility I always make the most of all of our internal and external training sessions so when they come up, I’m usually first to wave my hand in the air shouting me me me! Something brilliant about SiteVisibility is the R&D program in place and how they invest huge amounts of time into each employee giving us the chance to learn new skills both to help us in work and in our day to day lives.

Read on

#GrowWithTwitter – London Film Museum

Posted by in Social Media & Online PR, Training on July 1st, 2013 0 Comments

twitter #GrowWithTwitter   London Film Museum

Here at SiteVisibility one of the things I love is the importance the company places on personal development and we are always keen on enhancing our knowledge and understanding of the digital landscape. I have worked on various Twitter Advertising Accounts in the past and have seen some great results engaging with a range of users online so when the opportunity came around to go to a Twitter conference I took this with both arms wide open!

Last week we took time out of the office to meet up with Twitter in the London Film Museum. The topic of the morning was to discuss how Twitter could help businesses grow and engage with their target audience using a variation of both organic and paid approaches.

Read on

Beginners Content Marketing and Strategy Workshop

Posted by in Search Marketing (SEO), Training on November 5th, 2012 0 Comments

3971994034 4600b8c535 z Beginners Content Marketing and Strategy Workshop

In just one day you’ll build an understanding of how to easily build great content.

What & when?

That’s right the content marketing show arrives November 20th and has a whole host of great speakers lined up. Not only that, we mentioned last week that there’s a some exciting workshops the day before the conference on Monday 19th November.

This particular workshop focuses on creating killer content and will be run by Kevin Gibbons – founder of Quaturo a leading agency in London.

Read on

Pitching Content to Journalists and Blogger Training Workshop

Posted by in Search Marketing (SEO), Training on November 2nd, 2012 0 Comments

6223262914 fa57a4522d z Pitching Content to Journalists and Blogger Training Workshop

In just one day you’ll build an understanding of how to get your content featured by Journos and Bloggers.

What & when?

Here’s something exciting for you this November – in just over two weeks time (November 20th) the content marketing show will be opening its doors to hundreds of digital marketing boffins and business owners from across London.

However, what’s even more exciting is the workshops which are lined up the day before the conference on Monday, 19th of November.

Read on

What it’s like to be a Digital Marketing placement student at SiteVisibility

Posted by in CSR & Sustainability, News, Search Marketing (SEO), Training, Working In Search on August 9th, 2012 0 Comments

As part of SiteVisibility’s long standing support of the University of Brighton’s Digital Media & Marketing programme, which is now in its ninth year, and following a rigorous and lengthy set of interviews, challenges and tests,  we have hired our 2012-2013  digital marketing placement student; the future digital marketing consultant that is Natalie Wright.

Natalie Image What it’s like to be a Digital Marketing placement student at SiteVisibility

SiteVisibility’s University of Brighton Digital Media placement programme is part of SiteVisibility’s CSR programme where we aim to provide opportunities for young people to develop a career in digital marketing.

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Kelvin on The Pulse: Importance of Edgerank

Posted by in Social Media & Online PR, Training on July 6th, 2012 0 Comments

Kelvin was recently featured on Pulse Network where he discussed Facebook’s Edgerank algorithm and the impact that it has on a social media campaign.

Further Reading on Edgerank: Read on

Email Marketing: What to Consider to Get it Right

Posted by in General Marketing, Training on July 4th, 2012 0 Comments

Email Marketing is widely regarded as a hugely important and growing part of the digital marketing industry. Think about how many email you get each day: not only from friends and colleagues, but also from stops where you make purchases, grocery stores you have accounts with, and even your bank. Consider the following excerpt:

The UK market for email marketing platforms and services grew by an estimated 15.5% year-on-year to a value of £388 million by the end of 2011

Econsultancy Email Marketing Platforms Buyer’s Guide 2012

I recently attended email marketing training course, given by the IAB and I wanted to share what I learned. This isn’t a “Dos and Don’ts” type post as we’ve done that, but more a top things to consider when creating an email campaign:

2570696594 a0a770c7ae Email Marketing: What to Consider to Get it Right

Acquiring and Managing Your Data: Read on

Passing the Google Analytics IQ Test

Posted by in Analytics, Training on June 28th, 2012 1 Comment

The Google Analytics IQ Exam is a formal test provided by Google for individuals to prove their proficiency in Google Analytics.

The test is conducted online within the Google testing centre, http://google.starttest.com, consists of 70 multiple choice questions and lasts 90 minutes.

The test has an 80% pass score threshold.

And it’s not easy…

Read on

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