Archive for the ‘Training’ Category
Recently, on the SiteVisibility Podcast, I talked about some social updates on our Podcast related to re-targeting of email addresses and lists through the Twitter Ads Platform.
A comment came in from @AlanFergs regarding how to actually carry this out, so we thought it would be a great idea to write a blog post to help answer this question.
So, let’s start from the beginning…
What is Tailored Audiences?
Twitter allows account owners to target users via what they call “Tailored Audiences”. In layman’s terms this means via email, Twitter ID or Website Visitor. Ultimately user targeting on Twitter has now reached a new level and is allowing accounts to join in with the conversation and amplify their messaging further using various new forms of targeting.
At SiteVisibility I always make the most of all of our internal and external training sessions so when they come up, I’m usually first to wave my hand in the air shouting me me me! Something brilliant about SiteVisibility is the R&D program in place and how they invest huge amounts of time into each employee giving us the chance to learn new skills both to help us in work and in our day to day lives.
Here at SiteVisibility one of the things I love is the importance the company places on personal development and we are always keen on enhancing our knowledge and understanding of the digital landscape. I have worked on various Twitter Advertising Accounts in the past and have seen some great results engaging with a range of users online so when the opportunity came around to go to a Twitter conference I took this with both arms wide open!
Last week we took time out of the office to meet up with Twitter in the London Film Museum. The topic of the morning was to discuss how Twitter could help businesses grow and engage with their target audience using a variation of both organic and paid approaches.
In just one day you’ll build an understanding of how to easily build great content.
What & when?
That’s right the content marketing show arrives November 20th and has a whole host of great speakers lined up. Not only that, we mentioned last week that there’s a some exciting workshops the day before the conference on Monday 19th November.
This particular workshop focuses on creating killer content and will be run by Kevin Gibbons – founder of Quaturo a leading agency in London.
In just one day you’ll build an understanding of how to get your content featured by Journos and Bloggers.
What & when?
Here’s something exciting for you this November – in just over two weeks time (November 20th) the content marketing show will be opening its doors to hundreds of digital marketing boffins and business owners from across London.
However, what’s even more exciting is the workshops which are lined up the day before the conference on Monday, 19th of November.
As part of SiteVisibility’s long standing support of the University of Brighton’s Digital Media & Marketing programme, which is now in its ninth year, and following a rigorous and lengthy set of interviews, challenges and tests, we have hired our 2012-2013 digital marketing placement student; the future digital marketing consultant that is Natalie Wright.
SiteVisibility’s University of Brighton Digital Media placement programme is part of SiteVisibility’s CSR programme where we aim to provide opportunities for young people to develop a career in digital marketing.
Kelvin was recently featured on Pulse Network where he discussed Facebook’s Edgerank algorithm and the impact that it has on a social media campaign.
Further Reading on Edgerank: Read on
Email Marketing is widely regarded as a hugely important and growing part of the digital marketing industry. Think about how many email you get each day: not only from friends and colleagues, but also from stops where you make purchases, grocery stores you have accounts with, and even your bank. Consider the following excerpt:
The UK market for email marketing platforms and services grew by an estimated 15.5% year-on-year to a value of £388 million by the end of 2011
–Econsultancy Email Marketing Platforms Buyer’s Guide 2012
I recently attended email marketing training course, given by the IAB and I wanted to share what I learned. This isn’t a “Dos and Don’ts” type post as we’ve done that, but more a top things to consider when creating an email campaign:
Acquiring and Managing Your Data: Read on
The Google Analytics IQ Exam is a formal test provided by Google for individuals to prove their proficiency in Google Analytics.
The test is conducted online within the Google testing centre, http://google.starttest.com, consists of 70 multiple choice questions and lasts 90 minutes.
The test has an 80% pass score threshold.
And it’s not easy…
We held our annual Search Innovation Seminar at Daytona Sandown Park on 22nd June, and we wanted to share the presentations. It was a fantastic time with informative presentations, great questions from our audience, and lots of knowledge sharing.
Although the weather wasn’t great, the day certainly was!