Archive for the ‘Training’ Category

Tactical Social Media: How to Incorporate Social Media into your Marketing

Posted by in Screencasts & Presentations, Training on February 21st, 2012 5 Comments

In this webinar, Graeme and Jo are discussing how to incorporate social media into your current marketing, the importance of using it properly, what makes social media different, benefits of using Social Media and
which platforms you should be using.

Watch here on Youtube:

Watch here on Slideshare

Finding a Great Logo for your Company

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on December 12th, 2011 0 Comments

In this weeks screencast Kelvin shares with you a great method of finding a logo for your business or company.

logo tournament
crowd spring

Pinging

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on December 5th, 2011 0 Comments

In this screencast Kelvin is talking about Pinging and how it can help you to get your content indexed by the search engines faster.

SEO MOZ
Ping-o-Matic
google.com/webmasters/sitemaps/ping?sitemap= (then add the url of the page on your site you would like to be indexed)

Optimising Images for Search Engines

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 28th, 2011 0 Comments

In this screencast Kelvin is talking about how you can optimise images on your site in order for them to appear in search results.

Using RSS Directories as a Way of Obtaining Links

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 21st, 2011 3 Comments

Following on from last week, in this weeks screencast Kelvin is talking about RSS Directories, a sub set of directory submission.

feed plex
brit blog
best of the web blogs
top rank blog

Directory Submissions

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 14th, 2011 1 Comment

In this screencast Kelvin is talking about Directory Submissions, one of the oldest linkbuilding techniques.

yahoo directory
open directory project
business directory
link centre

Linkbuilding through Blogger Outreach

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on November 7th, 2011 0 Comments

In this Screencast Kelvin is talking about another linkbuilding strategy, blogger outreach. He takes you through the process of finding relevant blogs and the most appropriate and succesful way of approaching them.

Google Blog Search

How to Optimise your Title Tags

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 31st, 2011 1 Comment

In this Screencast, Kelvin gives a crash course in Title Tags, something that he describes as one of the most important onsite factors that search engines use in order to determine ranking.

Techcrawl Part 2

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 24th, 2011 0 Comments

In this screencast Kelvin concludes his basic onsite technical checklist

selfseo
web confs
copyscape
xml sitemaps

How to Do Backlink Analysis Properly – #a4uexpo

Posted by in Search Marketing (SEO), Training on October 19th, 2011 0 Comments

Maybe I’m stuck in the past but I don’t think link builders give enough attention to back link analysis. The process of understanding who links to who is, in my eyes, an unavoidable step in the process of building the type of links that lead to more search traffic.

I think a big part of this oversight is based upon the fact that many people oversimplify the back link analysis process. In my talk at A4U London today on the Competitive Sleuthing Panel, I explained where I think the real value is in back link analysis. Read on

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