Archive for the ‘Training’ Category
Maybe I’m stuck in the past but I don’t think link builders give enough attention to back link analysis. The process of understanding who links to who is, in my eyes, an unavoidable step in the process of building the type of links that lead to more search traffic.
I think a big part of this oversight is based upon the fact that many people oversimplify the back link analysis process. In my talk at A4U London today on the Competitive Sleuthing Panel, I explained where I think the real value is in back link analysis. Read on
With any technical onsite optimisation, there are always a number of common issues that sites run into and in this screencast, Kelvin takes you through the process of dealing with these problems.
webconfs SEO tools
rank webmaster tools
In this screencast Kelvin is talking about Link anchor text and the impact it has on search engine rankings. This was previously for premium subscribers and was part of a series covering the VAVA principles so please disregard any mention of other videos.
open site explorer
In this screencast, Kelvin is talking about Blekko, a search engine that has actively embraced and engaged with the search marketing community, and can therefore be extremely useful for SEO.
In this screencast Kelvin talks about video hosting and takes you through some of the video hosting sites that are out there.
In this screencast Kelvin explains how to go about creating your first audio podcast.
In this screencast Kelvin’s talking you through getting links on external high quality authoritative websites through guest writing or guest posting and the best way to find websites or blogs to post to.
google blog search
feed my inbox
In this screencast, Kelvin gives us his top tips for optimising your Facebook page, and shows some useful websites in order to help you to do so.
In this screencast, Kelvin talks you through 20 words that should be avoided in your Email marketing. He explains why certain words can be percieved as spam and how spam filters look at the content of emails.
In this video, Kelvin talks about Elance, the world’s leading platform for online employment, or in other words, the Ebay for outsourcing. He explains about the benefits of using Elance, including its feedback system and also about the importance of getting the brief correct.