Archive for the ‘Training’ Category

Techcrawl Part 2

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 24th, 2011 0 Comments

In this screencast Kelvin concludes his basic onsite technical checklist

selfseo
web confs
copyscape
xml sitemaps

How to Do Backlink Analysis Properly – #a4uexpo

Posted by in Search Marketing (SEO), Training on October 19th, 2011 0 Comments

Maybe I’m stuck in the past but I don’t think link builders give enough attention to back link analysis. The process of understanding who links to who is, in my eyes, an unavoidable step in the process of building the type of links that lead to more search traffic.

I think a big part of this oversight is based upon the fact that many people oversimplify the back link analysis process. In my talk at A4U London today on the Competitive Sleuthing Panel, I explained where I think the real value is in back link analysis. Read on

Techcrawl: Part 1

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 17th, 2011 0 Comments

With any technical onsite optimisation, there are always a number of common issues that sites run into and in this screencast, Kelvin takes you through the process of dealing with these problems.

webconfs SEO tools
rank webmaster tools

Link Anchor Text: Understanding its impact on search engines

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on October 3rd, 2011 1 Comment

In this screencast Kelvin is talking about Link anchor text and the impact it has on search engine rankings. This was previously for premium subscribers and was part of a series covering the VAVA principles so please disregard any mention of other videos.

open site explorer

How to use Blekko

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 26th, 2011 2 Comments

In this screencast, Kelvin is talking about Blekko, a search engine that has actively embraced and engaged with the search marketing community, and can therefore be extremely useful for SEO.

blekko

Video Hosting

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 19th, 2011 0 Comments

In this screencast Kelvin talks about video hosting and takes you through some of the video hosting sites that are out there.

vimeo
flowplayer
brightcove
vzaar

Creating Your First Audio Podcast

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 12th, 2011 0 Comments

In this screencast Kelvin explains how to go about creating your first audio podcast.

rogueamoeba
audacity
audioboo

Getting Links from Guest Posts

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on September 5th, 2011 2 Comments

In this screencast Kelvin’s talking you through getting links on external high quality authoritative websites through guest writing or guest posting and the best way to find websites or blogs to post to.

google blog search
yahoo pipes
feed my inbox

Top Tips for Optimising your Facebook Page

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on August 29th, 2011 2 Comments

In this screencast, Kelvin gives us his top tips for optimising your Facebook page, and shows some useful websites in order to help you to do so.

20 Words to Avoid in Your Email Marketing

Posted by in Screencasts & Presentations, Search Marketing (SEO), Training on August 22nd, 2011 1 Comment

In this screencast, Kelvin talks you through 20 words that should be avoided in your Email marketing. He explains why certain words can be percieved as spam and how spam filters look at the content of emails.

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