Online PR is a bit of a battleground between various disciplines all of whom think they are best qualified to deliver the service. But the best practitioner haven’t got involved in the debate they’ve just been busy delivering great work. One of the most respected proponents of online PR is Stephen Waddington.
In the podcast interview available below I asked him about how to get started in Online PR, what makes it different from offline and our shared interest of “The Apprentice”
You can take processes you use internally and package them up to share with the industry, you can use the opportunity research new areas and strategies or, in the case of our latest whitepaper, take some complex ideas and synthesis them into a coherent whole.
Ahead of SES London we’ve been lucky enough to interview a few of the speakers at the event. When we saw the agenda though there was someone who sprung out as someone we really wanted to interview, Brian Clifton.
We were hugely fortunate to interview Seth Godin for our podcast this month. We’re huge fans of his work here at SiteVisibility so it was a bit of a dream come true. He’s written some of the most important and influential business and marketing books of the last ten to fifteen years, but you don’t have to take our word for it.
SiteVisibility will be hosting an SEO Masterclass & SEO Strategy Workshop as part of the DPA Conference on the future of digital publishing. All attendees will receive an exclusive whitepaper only available at the event.
The DPA Conference will be taking place at the De Vere Grand Hotel in Brighton on Thursday 22nd October 2009 and will play host to a packed programme including:
A staged debate on Government plans to use the “Power of Information” to grow online publishing in the UK
One-hundred tips to sharpen your business as the sector emerges from the recession
How to get true value from open-source software
What leading vendors Episerver, Autonomy, Endeca, Microsoft and Mark Logic could do for your business
How to protect data assets and yourself from falling foul of latest data protection legislation
A tour of all that’s new and promising on the web and in digital publishing with Danny Meadows- Klue, one of Europe’s pioneers in online media and marketing, as your guide
Best in class review, featuring Janes.com, Thomson Reuters and Planet Retail
SiteVisibility are offering DPA Conference Delegates the opportunity to receive a free SEO audit at the event, which will feature details of how to increase traffic, unique visitors and subscriptions to their publishing website(s) using the very latest organic, paid and social search techniques and strategies.
A little while ago I wrote a white paper about twitter, and though it went down really well, I think it’s a shame the great tweeted tips I got from my Twitter followers didn’t really reach the audience they deserve. So I fired up Powerpoint and turned them into the presentation below.
They are all worth reading and most are really actionable stuff you can do today
The session was on how branding and search can interact, the branding & advertising campaigns that forgot search & great tools every SEO will know but will be really useful for branding professionals too.
And as I never like to let a good presentation go to waste; I tweaked it a little and turned it into a rather rushed Pecha Kucha Video.