Archive for the ‘Training’ Category

I’m speaking at a4u expo London on the ‘Beyond Link Bait: Getting Authoritative Mentions Online’ session

Posted by in Search Marketing (SEO), Training on September 3rd, 2009 0 Comments

I’ve been lucky enough to be invited along to the UK’s leading affiliate marketing event, a4u London, to talk on the panel ‘Beyond Link Bait: Getting Authoritative Mentions Online‘ with Godfather of UK SEO Dixon Jones of Receptional & the ever daper Jon Myers from MediaVest.

london09 attending Im speaking at a4u expo London on the Beyond Link Bait: Getting Authoritative Mentions Online session

I’ll be talking about backlink analysis and how even though it’s not fashionable it’s still important, effective and included in almost every search campaign I work on.

The agenda looks amazing, with a strong showing from my favourite speakers from search specific events, I’m particularly looking forward to sessions from Lyndon, Dave Naylor, Patrick Altoft, The Conversion Rate Experts, Will Critchlow & Kieron Donoghue from ShareMyPlaylists.

Integrated Search Marketing Video Presentation Pecha Kucha by Helen Trendell

Posted by in Training on August 28th, 2009 0 Comments

Integrated search is at the heart of what we do as an agency, so as it’s time for the fourth of our internal knowledge-sharing transfer sessions it’s the topic for today.

This time Helen our of our Search & Digital Marketing Managers has delivered an abridged version of her integrated search presentation from the sell out 100 ways to win with Online Publishing

Integrated Search Marketing Pecha Kucha by Helen Trendell from SiteVisibility on Vimeo.

Enjoying our Pecha Kucha video presentations? There’s more here. Are there any topics you’d like us to cover? Leave a comment below and we’ll try and cover them.

Grammar for SEOs Video Pecha Kucha Presentation by Alan Cairns

Posted by in Training on August 21st, 2009 0 Comments

Well after a short break our pecha kucha sessions are back, we’ve been recording some of our internal knowledge sharing sessions and putting them on the blog for anyone who might find them interesting.

This edition is a quick refresher on grammar that really every SEO should know.

Grammar for SEO’s Pecha Kucha by Alan Cairns from SiteVisibility on Vimeo.

You can find more of our Pecha Kucha sessions in their own category for the blog

Video presentations from our 100 ways to win through online publishing event

Posted by in Training, Working In Search on August 18th, 2009 0 Comments

We recently put on an event with our friends at Sift & Madgex for online publishers, and we had a variety of speakers including our very own Helen Trendell talking about opportunities for growth and expansion for publishers in the current economic climate.286116530 8a2c9df20d Video presentations from our 100 ways to win through online publishing event

Pleasingly the event sold out, so if you tried to get a ticket but missed out, live overseas or this is the first you’ve heard about the event, I have some good news; a handy camera man recorded the presentations and they’re up on vimeo & embedded below. Read on

Citizen Journalism Pecha Kucha – What is it and what does it mean?

Posted by in Training on June 26th, 2009 0 Comments

Well it’s time to unleash the second of our internal knowledge sharing pecha kucha sessions with you are lovely blog readers.

Citizen Journalism Pecha Kucha – Zac Colbert from SiteVisibility on Vimeo.

This week the session on citizen journalism is provided by Zac Colbert one of our content experts who has been published talking about digital culture in all number of places including fairly recently adbusters.

As with last week we’re still early days on this project but would love to hear your feedback both positive and negative so get stuck in with the comments.

19 Ways To Build Links to Your Website Video Presentation – Pecha Kucha

Posted by in Training on June 18th, 2009 4 Comments

19 Ways To Build Links to Your Website – Pecha Kucha Kelvin Newman from SiteVisibility on Vimeo.

If you’ve not come across Pecha Kucha before I reccomend looking into it. Despite not being able to pronounce it properly I love it. A presentation format/structure with 20 slides with 20 seconds each.

It’s great for two reasons – if like me you love the sound of your own voice it forces you to remain on concise and on topic or if you’re a less confident speaker six minutes twenty isn’t to daunting to fill.

We’re always keen to share knowledge internally here at SV but I thought it would be great to share some of these sessions with you are loyal blog readers. Read on

New Frontiers of Social Media. Rubbing Shoulders with Brighton’s Digital Elite.

Posted by in Search Marketing (SEO), Training, Working In Search on February 16th, 2009 0 Comments

The good guys and girl at Use8 put on this social media shindig down at the Albion Hotel on Thursday 12th February. I’ve been attending their conferences for nearly a year now and they improve every time, Gareth was attending the event for the first time and was inspired to attend further conferences by Use 8. These friendly and informative sessions are an excellent opportunity to stay ahead of the game and do some network schmoozing.

Speaking at the event were:

Ken Thompson – CEO, Swarmteams.com
James Temple – Executive Creative Director, R/GA
Jamie Coomber – Head of Innovation and Engagement, Profero

3270697883 0d897acae5 New Frontiers of Social Media. Rubbing Shoulders with Brighton’s Digital Elite.
cc New Frontiers of Social Media. Rubbing Shoulders with Brighton’s Digital Elite. photo credit: castor_girl

Read on

Measuring the success of SEO campaigns – Email interview with Enquisite’s Exquisite Richard Zwicky

Posted by in Search Marketing (SEO), Training, Working In Search on February 16th, 2009 2 Comments

Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large client base in 60 countries around the world, including managing campaigns for top Fortune 500 sites.

In 2006 he founded Enquisite, a software company which develops advanced search analytics packages, offering SEO and SEMs in depth insight into search page ranking and visitor behaviour, from organic and pay-per-click search traffic.

At the Search Engine Strategies conference in London next week, Richard is participating on an Orion panel session ‘Measuring success in a 2.0 World’, which promises to explore classic and cutting-edge techniques for measuring search engine marketing campaigns, and assess which statistical information is important when evaluating a website and its optimisation.

4702688723 b2acc8de49 Measuring the success of SEO campaigns – Email interview with Enquisite’s Exquisite Richard Zwicky

Richard kindly agreed to answer a few questions for Apple Pie & Custard, and here are his responses.

Read on

Electronic Fireside Discussions with Napster Marketing Director Jeff Ferguson

Posted by in Training, Working In Search on February 13th, 2009 0 Comments

Jeff Ferguson has been a veteran in the marketing world since 1995 and is currently the director of online marketing at Napster, where he controls all online acquisitions and retention via online media, search engine marketing, affiliate and e-mail marketing. He has worked with nimble start-ups as well as major heavyweight companies such as Fortune 500’s and therefore knows both ends of the SEO spectrum expertly.

3267150658 0eb71587f9 Electronic Fireside Discussions with Napster Marketing Director Jeff Ferguson

cc Electronic Fireside Discussions with Napster Marketing Director Jeff Ferguson photo credit: Elsie esq. Pay-for-performance?

Jeff is speaking about winning strategies with pay-for-performance on Wednesday, February 18th at 4.00pm and on Thursday, February 19th at 2.15pm discussing affiliate and search marketing.

We caught up with him before the SES conference in London for a quick Q and A. Read on

Conversion Rate Experts: An In-depth Interview with Ben Jesson

Posted by in Training, Working In Search on February 12th, 2009 6 Comments

Ben Jesson is no stranger to these web conferences; he’s been speaking professionally about internet marketing for years now, after generating millions of dollars in many highly competitive industries, working with companies including Google, Vodafone and Foxy Bingo. Ben soon concluded that conversion rate optimization was the most important opportunity for the majority of web businesses and as a result, he co-founded Conversion Rate Experts.

Ben is discussing ad copy and landing pages in the continuity clinic on Thursday, 19th February at 9.00am.

Site Visibility caught up with Ben before the SES conference for a quick Q and A.
1062310106 6130334ea8 Conversion Rate Experts: An In depth Interview with Ben Jesson

Read on

?>