The session was on how branding and search can interact, the branding & advertising campaigns that forgot search & great tools every SEO will know but will be really useful for branding professionals too.
And as I never like to let a good presentation go to waste; I tweaked it a little and turned it into a rather rushed Pecha Kucha Video.
Well after a short break our pecha kucha sessions are back, we’ve been recording some of our internal knowledge sharing sessions and putting them on the blog for anyone who might find them interesting.
This edition is a quick refresher on grammar that really every SEO should know.
We recently put on an event with our friends at Sift & Madgex for online publishers, and we had a variety of speakers including our very own Helen Trendell talking about opportunities for growth and expansion for publishers in the current economic climate.
Pleasingly the event sold out, so if you tried to get a ticket but missed out, live overseas or this is the first you’ve heard about the event, I have some good news; a handy camera man recorded the presentations and they’re up on vimeo & embedded below. Read on
This week the session on citizen journalism is provided by Zac Colbert one of our content experts who has been published talking about digital culture in all number of places including fairly recently adbusters.
As with last week we’re still early days on this project but would love to hear your feedback both positive and negative so get stuck in with the comments.
If you’ve not come across Pecha Kucha before I reccomend looking into it. Despite not being able to pronounce it properly I love it. A presentation format/structure with 20 slides with 20 seconds each.
It’s great for two reasons – if like me you love the sound of your own voice it forces you to remain on concise and on topic or if you’re a less confident speaker six minutes twenty isn’t to daunting to fill.
We’re always keen to share knowledge internally here at SV but I thought it would be great to share some of these sessions with you are loyal blog readers. Read on
The good guys and girl at Use8 put on this social media shindig down at the Albion Hotel on Thursday 12th February. I’ve been attending their conferences for nearly a year now and they improve every time, Gareth was attending the event for the first time and was inspired to attend further conferences by Use 8. These friendly and informative sessions are an excellent opportunity to stay ahead of the game and do some network schmoozing.
Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large client base in 60 countries around the world, including managing campaigns for top Fortune 500 sites.
In 2006 he founded Enquisite, a software company which develops advanced search analytics packages, offering SEO and SEMs in depth insight into search page ranking and visitor behaviour, from organic and pay-per-click search traffic.
At the Search Engine Strategies conference in London next week, Richard is participating on an Orion panel session ‘Measuring success in a 2.0 World’, which promises to explore classic and cutting-edge techniques for measuring search engine marketing campaigns, and assess which statistical information is important when evaluating a website and its optimisation.
Richard kindly agreed to answer a few questions for Apple Pie & Custard, and here are his responses.
Jeff Ferguson has been a veteran in the marketing world since 1995 and is currently the director of online marketing at Napster, where he controls all online acquisitions and retention via online media, search engine marketing, affiliate and e-mail marketing. He has worked with nimble start-ups as well as major heavyweight companies such as Fortune 500’s and therefore knows both ends of the SEO spectrum expertly.