Archive for the ‘Uncategorized’ Category
It’s good news that an increasing number of companies are doing more to take responsibility for themselves and give something back to society. We’ve been trying to do a bit more of that over the last 12 months and I thought some of you might be interested to learn a little more about some of the groups we support and the activities we’ve been up to.
SiteVisibility has a proud history of leadership in corporate responsibility having won the “BITC Small Company of the Year” award in 2007 for our CSR Strategy, and since then our CEO Jason Woodford has served on the prestigious BITC South East Leadership Board.
We are currently revising our CSR strategy to bring our objectives up to date with our current business strategy, the needs of our local community and desires of our staff. Everyone in the company is given one day per annum to participate in either company or personal volunteering or charity activities. We’ve also recently appointed an internal Sustainability Officer who’s in charge of making sure we all do our parts to reduce our usage, as well as keep us up to date on any environmental developments that might make us consider redesigning our strategy.
Read on
As you may know, Kelvin’s been very busy this year travelling the globe and the country delivering a variety of talks to a variety of conference audiences. In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the benefits of increasing the number of speaking opportunities you or your company deliver, and how to go about pitching your ideas in the most efficient way.
If you want to know what Kelvin’s learned so far this year by speaking at conferences, you can read more about his take-aways in this blog post.
There’s been no avoiding the hype about Google’s latest foray into Social Media – Google+. Some questions we’ve been receiving from a few of our clients are what should I do about it? Should we be setting up a profile? Etc.
I won’t speculate about the long-term prospects of their service, that’s a topic that’s already been covered by hundreds, but what I can talk about it is it something you should be doing right now.
Google have made it clear at moment that they don’t want business’s setting up personal profiles for businesses. They’ve even gone as far as deleting some profiles set up in this way. This will be a deterrent for many businesses. You don’t want to go to all the effort of setting up an account and building a network only to have your account nuked. If you’re already short of time and resources for your campaign, then your time might be better spent on something with longer term value.
Read on
I think it’s the time of the year but I’ve found myself scuttling all over Europe speaking and attending search, affiliate and digital conferences. It’s been good fun even if my liver has taken a bit of punishment – I have learnt a huge amount.
One of the interesting things about seeing speeches from experts all over Europe and in a variety of industry sectors is you start to pick up on themes and similarities in what they are saying. In this blog post I wanted to discus some of those patterns, as I think they are a good indicator of what we should all be thinking about.
Personalisation
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What are QR Codes?
They are basically a funny looking 2 dimensional code that can be scanned by any modern smart phone in order to display a number of things relating to a company a URL, phone number, video or just a message. They can be read both vertically and horizontally and can be encoded in a much smaller space, which allows for more data than a normal barcode which can only identify a product, the ability to embed more information on a QR code allows the ability to display much more information.
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The Competition is closed the winner was Carla Holcombe, but the great SEO Job is still available!
We’re recruiting again, and we were thinking how exactly should we try to spread the word about the vacancy? Should we spend some money on a job advert? Maybe send out some messages via LinkedIn?
I thought why not try and get a favour from the SEO community on Twitter. So to say ‘thanks’ to any person kind enough to retweet this blog post, we’ll enter you into a prize draw to win a super duper Kindle from Amazon. There’s only one Kindle but there should be good odds!
The competition will close at 9AM 02.02.11
But that’s enough about the competition, what about the job…
Read on
When we launched the daily internet marketing training video off-shoot of the internet marketing podcast we really wanted to help people out who’d been stung or mislead by the ‘make money online’ snake oil sales men. If you don’t already know about their scams you might enjoy this infographic.
If you fancy embedding this infographic, go crazy but could you link to http://premium.internetmarketingpodcast.org ta!
Not everyone has the luxury of reworking or relaunching their ecommerce site when they realise they have made SEO oversights. Maybe you’re doing everything right but need that little extra push to overtake a competitor in the rankings.
Below are a number of quick wins we’ve implemented for clients across all sectors, some of which would work especially well for online retailers.
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I love the process of putting together a whitepaper,
You can take processes you use internally and package them up to share with the industry, you can use the opportunity research new areas and strategies or, in the case of our latest whitepaper, take some complex ideas and synthesis them into a coherent whole.
In The Marketing Directors’ Guide to Search we’ve tried to take the insular world of search into the wider marketing mix. Read on
We’re exhibiting next week at TFM&A where we’ll be sharing our new whitepaper which is a guide to Search for Marketing Directors. You can pick up a copy at our stand H32.
And if that wasn’t reason enough to come visit us we’ll also be giving away a pair of Sennheiser noise cancelling headphone each day of the event. The perfect set of cans to listen to the world’s second most listened to Marketing Podcast.
