Archive for the ‘Uncategorized & Miscellaneous’ Category

Someone Who Retweets This SEO Job Will Win A Kindle…

Posted by in Uncategorized & Miscellaneous, Working In Search on January 31st, 2011 1 Comment

The Competition is closed the winner was Carla Holcombe, but the great SEO Job is still available!

We’re recruiting again, and we were thinking how exactly should we try to spread the word about the vacancy? Should we spend some money on a job advert? Maybe send out some messages via LinkedIn?

 Someone Who Retweets This SEO Job Will Win A Kindle...

I thought why not try and get a favour from the SEO community on Twitter. So to say ‘thanks’ to any person kind enough to retweet this blog post, we’ll enter you into a prize draw to win a super duper Kindle from Amazon. There’s only one Kindle but there should be good odds!

The competition will close at 9AM 02.02.11

But that’s enough about the competition, what about the job…

Read on

Google Places Means More Reasons To Localise Your SEO

Posted by in Uncategorized & Miscellaneous on January 25th, 2011 1 Comment

With the implementation of Google place search, websites with a local focus are now reaping the rewards. Google place search means if you perform a search with a location keyword e.g. “accountant London” “organic food London” “gym Manchester” the search results appear with place holders. This has created some real waves within the SEO community and has been a bit of a shock for some SEO who haven’t been preparing for the dawn of local SEO. For instance, web directories that previously relied on simply listing locations are now faced with an uphill struggle when competing with sites that are locale specific. Having a local address is going to push you higher as Google will see this as evidence that your company is trading out of your area. Using location specific keywords in the domain is even better; Google will think you are specifically searching for that website.

Lets take a closer look at location based search phrases. For example “Plumber Brighton”:

brighton plumber1 Google Places Means More Reasons To Localise Your SEO

We can see that sites which have been added to Google Local Business appear in the Search Results, but what are the secrets to achieving the highest results in Place searches?

  • Have up to date addresses and phone numbers in directories across the web. Remove any old phone numbers and out of date information.
  • Make sure your website has been correctly categorised with your top keywords in Google Local Business, for example:  “bathroom fitter brighton, bathrooms brighton, bathroom installer hove, Bathroom Design and Installation, Bathroom installer brighton, bathroom fitter hove, Bathroom Remodeler, plumbers hove, plumbing brighton”.
  • Make sure your website has been added to local directories e.g. www.touchbrighton.com and www.checkatrade.com
  • Make sure you partner with local websites associated with the keyword you are trying to rank for and get a localised keyword rich link from these sites e.g. “Plumber Brighton”.
  • Be sure to fill in all possible details on Google Local Business, add pictures, offers and persuade others to write positive reviews.
  • Have the local destination within the domain name. This is a very powerful factor when ranking a site for local phrases.
  • Use my maps in a Google account:  http://maps.google.com/support/bin/static.py?hl=en&page=guide.cs&guide=21670&topic=21676
    simply enough, search for the business you are trying to rank and save to my maps.  
  • And last and not least….. have a fully optimised site!

26 Biggest Winners from Google Instant

Posted by in Uncategorized & Miscellaneous on September 8th, 2010 3 Comments

You’ll by now no doubt heard about Google Instant. Not surprisingly I wanted to see which 26 brands would have results triggered with just one letter.

Here’s the 26 winners, though I imagine there’s some personalisation. Read on

A Tragic Death in the World of Search

Posted by in Uncategorized & Miscellaneous on September 8th, 2010 2 Comments

In all the tweeting and blogging about Google’s new streaming search there’s a very real risk you may have missed out a tragic death in the world of search. When Google announced their new streaming search, where as you type the results begin to appear they killed of one of their oldest friends – I’m feeling lucky button.

riplucky A Tragic Death in the World of Search

Okay you might still see it when you visit the home page, and it might be there in a hidden way when search suggestions appears, but what use is a button when it’s never gets clicked? I for one am gonna miss ol’lucky, he’s been a friend through the years and we’ll all be sad to see him go. So join me in raising a glass to our fallen friend.

Exclusive The Next 7 Day’s Google Search Backgrounds Revealed

Posted by in Uncategorized & Miscellaneous on June 10th, 2010 0 Comments

Today Google began to roll out their ‘Bing-Esque’ Background images. After a little digging and detective work I can exclusively reveal that they are going to change their image daily (after todays selection of dozens) and these are the background images they intend to highlight over the next seven days.

Friday

 Exclusive The Next 7 Days Google Search Backgrounds Revealed

Saturday

 Exclusive The Next 7 Days Google Search Backgrounds Revealed

Sunday

 Exclusive The Next 7 Days Google Search Backgrounds Revealed

Monday

 Exclusive The Next 7 Days Google Search Backgrounds Revealed

Tuesday

 Exclusive The Next 7 Days Google Search Backgrounds Revealed

Wednesday

 Exclusive The Next 7 Days Google Search Backgrounds Revealed

Thursday

 Exclusive The Next 7 Days Google Search Backgrounds Revealed

Well what do you reckon, I think they’ll go down well…

Making Your SEO Tactics Work For Personalised Search

Posted by in Uncategorized & Miscellaneous on March 17th, 2010 0 Comments

On Monday last week I had a little experiment with uStream and livecasting. I broadcasted a short ten minute riff/rant on how you can make you search strategy work in the age of personalised search.

You can watch the video below

It was inspired by this great call to arms.

You can comfortably fast forward through the first 60 seconds on me waiting for people to come online.

Seventeen Social Sites Simply Summarised

Posted by in Uncategorized & Miscellaneous on March 17th, 2010 0 Comments

You all know how much I love creating presentations, here’s one that formed part of a crash course in social media which quickly introduced the main networks and sites with a very brief intro to the functionality.

I know most of you are a dab hand at social media but thought it might prove useful to some of you.

How to punch above your weight in eCommerce SEO

Posted by in Uncategorized & Miscellaneous on March 4th, 2010 0 Comments

We’ve worked on lots of successful SEO projects for ecommerce companies over the years and wanted to share a few of our most succesful techniques that have helped companies punch above their weight against bigger or more established competitors.

If you can implement these kinds of techniques on your ecommerce site you’ll quickly discover some quick wins that will help with your SEO performance.

If you work on an ecommerce site do you have any suggestions for easy ways companies can improve their SEO?

The Marketing Directors’ Guide to Search – A Whitepaper

Posted by in Search Marketing (SEO), Training, Uncategorized & Miscellaneous on February 23rd, 2010 0 Comments

I love the process of putting together a whitepaper,

You can take processes you use internally and package them up to share with the industry, you can use the opportunity research new areas and strategies or, in the case of our latest whitepaper, take some complex ideas and synthesis them into a coherent whole.

In The Marketing Directors’ Guide to Search we’ve tried to take the insular world of search into the wider marketing mix. Read on

Win a set of noise canceling Sennheiser headphones at our stand at TFM

Posted by in Uncategorized & Miscellaneous on February 15th, 2010 1 Comment

We’re exhibiting next week at TFM&A where we’ll be sharing our new whitepaper which is a guide to Search for Marketing Directors. You can pick up a copy at our stand H32.

318MKMTJZ5L. SL500 AA255  Win a set of noise canceling Sennheiser headphones at our stand at TFM

And if that wasn’t reason enough to come visit us we’ll also be giving away a pair of Sennheiser noise cancelling headphone each day of the event. The perfect set of cans to listen to the world’s second most listened to Marketing Podcast.

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