Archive for the ‘Uncategorized & Miscellaneous’ Category
When I was first starting out in SEO I signed up for a load blog feeds and tried to absorb as much knowledge as I could by osmosis. Eventually after a few weeks of reading posts I decided to send a few of the bloggers some emails saying how much I was enjoying their work. Most replied with an identikit response but [tag]Chris Hooley[/tag] actually took the time to give me a shout out on his blog for getting in contact.
Since then the poor bloke’s had me stalking him ever since. As part of the restraining order he took part in the following interview.
With [tag]Drinkbait[/tag] you pulled off a successful linkbaiting campaign by making an impact in ‘real life’ – do think more SEO should be looking to stunt marketing to attract links?
At one point in time I would have answered a resounding “Hell Yes” but I’m not sure I like the direction it started going after that first loud stunt. Don’t get me wrong, I love anybody who can entertain and make some noise, but noise just for noise’s sake is lame.
If anybody wants to take a deeper meaning from that “campaign” I guess you could think of the separation between real life and online. If you ARE something it will be easier to rank for it, right? BE that something in real life, know what I mean? Then use your SEO ninja skills to make it evident to Google that you ARE the most relevant for your vertical.
[tag]Lyndon Antcliff[/tag] from Cornwall SEO is one of the country’s leading internet marketing bloggers and because of some of his great [tag]Social media marketing[/tag] & link bait articles, is one of my personal favourites. So not surprisingly I asked him if there was any chance of an interview.
Are Clients actively seeking out Link Baiting Services or is it still an industry term?
I have been approached by a number of people requesting [tag]linkbaiting[/tag] services. However these tend to be people with knowledge of SEO and [tag]linkbait[/tag]. How can you know about seo these days without also knowing about linkbaiting.
People recognise that link building is not going to go away as a solution to their internet marketing problems and I think people will be employing people like me more and more.
When we decided to re-launch Apple Pie & Custard, one thing all of us at Site Visibility were in agreement about was that we wanted to interview some of the characters of the SEO blogosphere.
Lisa D & Ammon Johns
One of the people who immediately sprang to mind was [tag]Lisa Ditlefsen[/tag] of [tag]SEO Chicks[/tag], her and her female compadres have made a major impact on the Old Boys Club of SEO in the last few months, and we were keen to learn more about what she had to say.
As any of you who have had a pint with me will probably heard me tell you 6 or 7 times about my small claim to fame. Unexpectedly I got through the first stage of auditions for the UK’s version of “[tag]The Apprentice[/tag]” a couple of years ago.
[tag]Rand Fishkin[/tag], [tag]Danny Sullivan[/tag], [tag]Aaron Wall[/tag] & [tag]Andy Beal[/tag] – You’re Fired – via flickr
The day before my second interview I got offered my job at Zoo & Arena and decided I wasn’t cut out for the thrusting world of Tre & The Badger. To be honest I wouldn’t have got any further, I like to think I’m too normal to be reality TV fodder; however I think a more outgoing search marketer would find [tag]Alan Sugar[/tag] or [tag]Donald Trump[/tag] and the show a walk in the park.
With quite a few people coming down to sunny Brighton for the [tag]London SEO–by-Sea [/tag] Networking/Jolly (delete as appropriate) I thought a few search marketers might benefit from a guide of our fair city before their whistle stop tour.
it’s not a trick of the eye, they are actually that big – via flickr
The Beach – Alfresco, where the drinks are being held, is right next to the burnt out (but iconic) West Pier; however you want to sunbathe and can’t tear yourself away from twitter, digg, facebook or wordpress, panic not, there’s wireless access for free on the beach. This would be lot more useful if you could read a laptop screen outside!
The search engine marketing world, like any community, has its own shared ideas, lexicon & celebrities. But like a well written fairy tail, there are bad guys and villains.
Some of the ‘baddies’ of them play the role for their own benefit, while other inadvertently have found themselves suffering the wrath of the internet marketing clique. Hell hath no fury like an SEO scorned.
It’s a while ago now but recently myself, Damon & Paul completed the gruelling 54 mile bike ride from London to Brighton in aid of the British Heart Foundation. We all managed the whole distance without wuss-ing out on 1in8 (i.e mega-steep) Ditchling Beacon at the 50 mile point.
We’re chuffed to announce after getting all our sponsorship money together of friends, family & clients we’ve raised a total of £871.50 to help fight heart disease & other causes supported by the BHF.
Meet you at the top from flickr
We are already planning our next challenge, with a hundred mile off road trek currently a front runner, as well as another attempt next year to shave a few minutes off the L2B time. And a personal challenge not be beaten up the Beacon by a 14 year old girl!
[tag] british heart foundation, bhf, london to brighton, london to brighton 2007 [/tag]
A recent seminar I went to on PR and social media got me thinking about Jason Calacanis and his recent launch of Mahalo, a new search engine that sports the tagline – the world’s first human-powered search engine. (An idea that’s not hugely dissimilar from the now derelict DMOZ) and I begun to wonder whether Calacanis’ recent notoriety was entirely spontaneous.
Google has become famous the world over, their success has led to them becoming the world’s most important search engine. However many people might not be so aware of the group of companies offering internet marketing, website promotion & search engine optimisation to help websites appear higher in the rankings of Google and the other search engines.
The success of Sergey Brin & Larry Page, since they set up Google, has been unprecedented. The company has had revenues in excess of $7 billion in 2006 and wrapped up search engine business in the UK. 78% of all internet searches in Great Britain are carried out via Google, because of this increasing dominance it has made it really important for companies to appear in the search engine results.
This demand to feature in search engines has led to a number of firms springing up to help websites and companies to promote and market themselves online. As a relatively new form of marketing most of the firms remain quite small but are growing at a fast pace. However the people with the combination of skills needed to work in Search Engine Marketing (SEM) are quite scarce providing an excellent opportunity for graduates & job seekers.