Archive for the ‘Working In Search’ Category
Like all internet-based companies, digital agencies such as ours “get” social media. We see it as a key part of our marketing mix and we encourage all our clients to do likewise. All of our team are encouraged to use Twitter, Facebook, LinkedIn etc during their working day, but should we insist they separate their work personas from their private ones?
The way we all behave and act at work is guided by our company’s values, contracts and policies and, ultimately, Employment Law. In addition, all businesses should have a policy to cover social networking, setting out when social media can be used at work and defining employees’ responsibilities regarding the company’s reputation and intellectual property, both while they are at work and in their private lives.
Digital agencies, however, have a further problem in that employees use social media at work on behalf of both the company and, sometimes, its clients. Who “owns” these accounts, who is responsible for them, who has access to them and what happens when employees leave? Read on
We held our annual Search Innovation Seminar at Daytona Sandown Park on 22nd June, and we wanted to share the presentations. It was a fantastic time with informative presentations, great questions from our audience, and lots of knowledge sharing.
Although the weather wasn’t great, the day certainly was!
Cookies for Cookie Day
We are very excited to be launching our first fundraising activity to help us achieve our goal of raising £1600 for the NSPCC and we will be are raising funds for the NSPCC and awareness for the EU Cookie Law by baking homemade cookies for local Brighton businesses.
If you are based in Brighton and would like to show your support, and treat your office to some sweet treats on a Friday any donations are appreciated and will be going to an amazing cause.
The cookies are available in delicious chocolate chip, oatmeal, and sugar varieties, and 6 cookies will be available for a recommended donation of £10 for 6 and 12 for a recommended donation of £15. What better way to comply with the cookie law than to get some chocolate in your mouth at the end of the week!
Cookies will be sold by half dozen or dozen with all the money raised going to towards the goal of £1600 for NSPCC by the end of 2012. Please dig deep and help us make a difference!
If you would like to place an order or more more information, please email Jamila MacLean Homburg.
Orders must be in no later than Monday 21st May by 5pm to give us plenty of time to bake up a storm! Payments can be made through our Just Giving page: http://www.justgiving.com/sitevisibilityjustgiving.
Get your order in now to avoid disappointment!
SiteVisibility and Sustainability
SiteVisibility recognises the need for sustainable development in business and continually aims to improve the social and environmental impacts of our activities to underpin a healthy, profitable and successful business.
This is not something that just comes from the top down and everyone in the company is given one day per annum to participate in either company or personal volunteering or charity activities and this year we would like to see this happen with everyone working towards assisting with something they are passionate about.
SiteVisibility has been busy in 2012; we’ve grown our customer base, published more SEO and Social Media case studies showing huge RoI for our customers, attracted more top Search talent into the SiteVisibility team, the Internet Marketing Podcast has reached 1 million downloads, BrightonSEO exceeded 1000 delegates for the first time and now we’ve opened up our office in England’s 2nd largest City.
SiteVisibilityKeane is a joint venture with one of the UK’s top creative marketing agencies, Keane Brands whose HQ is in Birmingham. The new venture combines the “digital brains” of SiteVisibility with the “beauty” offering of Keane Brands to provide a full suite of digital services to businesses in the Midlands and in particular to manufacturers and leisure sector operators.
My name’s Kiri and I am the newest member of the SiteVisibility team. I first found out about SiteVisibility when a colleague recommended their podcasts and I went on to attend BrightonSEO, follow their blog posts and discover why they have had made such a big mark on the SEO industry. I knew this was the perfect company for me.
Before moving to SiteVisibility, I worked client side as an SEO Manager in the highly competitive travel sector. I was responsible for overseeing all SEO, social media, content, conversion and video marketing campaigns, whilst managing a team of 6 digital marketers. Prior to this I worked at a digital marketing agency specialising in the recruitment sector, working on SEO campaigns for clients such as Iceland, William Reed, Formula Won and Boots.
My interest in SEO began at my first job after university. I worked for a video production company, where I initiated and grew their online marketing strategy.
When I am not tackling the challenges of SEO, you are most likely to find me at kickboxing training. I also have a passion for writing. I try to write new material whenever I have a spare moment and I am currently in the process of editing my first novel, which I will hopefully be finishing very soon.
We’re really pleased to welcome two new team members so far in 2012, and they wanted to introduce themselves!
It’s good news that an increasing number of companies are doing more to take responsibility for themselves and give something back to society. We’ve been trying to do a bit more of that over the last 12 months and I thought some of you might be interested to learn a little more about some of the groups we support and the activities we’ve been up to.
SiteVisibility has a proud history of leadership in corporate responsibility having won the “BITC Small Company of the Year” award in 2007 for our CSR Strategy, and since then our CEO Jason Woodford has served on the prestigious BITC South East Leadership Board.
We are currently revising our CSR strategy to bring our objectives up to date with our current business strategy, the needs of our local community and desires of our staff. Everyone in the company is given one day per annum to participate in either company or personal volunteering or charity activities. We’ve also recently appointed an internal Sustainability Officer who’s in charge of making sure we all do our parts to reduce our usage, as well as keep us up to date on any environmental developments that might make us consider redesigning our strategy.
The SiteVisibility Christmas party was a great success last night. It involved ice skating at the Pavilion, a tapas meal fit for a king, drinks at the Mesmerist and a trip to the casino for those with the stamina. Believe it or not even Santa himself showed up! We have our own Ministry of Fun to thank for the activites, and we’d like to share some of the photos of the night with our readers.
The UK Search Marketing sector has a great reputation around the world for leadership and innovation as well as quality. Yet in the midst of a financial meltdown, I believe that a good old fashioned quality service will not go out of fashion.
But what underpins a reputation for quality, especially in the world of Search Marketing? When you “lift the hood” off your Search Agency, what is it that drives the consistency of service and reliability of results? Why is it so hard to find a quality assured Search Marketing service in the UK? What justifies a reputation for being a “leading search marketing agency”? The most employees? The highest revenue? The most profitable? The loudest marketing? Or the most satisfied customers?
As you might have read here, SiteVisibility has retained its Investors In People accreditation for the third time. It seems like a fitting time to reflect on my time here, having started as an intern and becoming Marketing Coordinator.
I started here earlier in the year primarily helping Kelvin with the Internet Marketing Podcast, although I was taken through lots of different SEO tactics. It was during that time that the first major BrightonSEO was happening and Kelvin asked me to do more and more things to help him organise the conference. I love organising events so I was quite happy to help. My month-long internship was extended, and just before BrightonSEO I was asked to stay on and join the team full time as the Marketing Coordinator.