Archive for the ‘Working In Search’ Category

What I Learned By Attending More Search Conferences Than Is Really Healthy in the Last Few Months

Posted by in Search Marketing (SEO), Working In Search on June 30th, 2011 2 Comments

I think it’s the time of the year but I’ve found myself scuttling all over Europe speaking and attending search, affiliate and digital conferences. It’s been good fun even if my liver has taken a bit of punishment – I have learnt a huge amount.

One of the interesting things about seeing speeches from experts all over Europe and in a variety of industry sectors is you start to pick up on themes and similarities in what they are saying. In this blog post I wanted to discus some of those patterns, as I think they are a good indicator of what we should all be thinking about.

Personalisation

personalisation copy What I Learned By Attending More Search Conferences Than Is Really Healthy in the Last Few Months Read on

Analytics + Rounders = A Fun Day Had By All

Posted by in Training, Working In Search on June 16th, 2011 0 Comments

The most recent quarterly teambuilding day for SiteVisibility took place on Friday, the 10th June and contained a mixture of exercises and seminars to challenge both our mental and physical abilities. We were graced with the presence of Nikki Rae (who you can find on Twitter here: @analyticsgirl) who spent the morning taking us on a journey through the extensive world of Google Analytics. Reiterating basic knowledge, and then diving in and out of the more complicated elements of the site, the team was able to take a lot away from the session. This was felt most of all by Graeme, our very own Mr Metrics for whom the session was just like his Birthday, Christmas, and all the Bank Holidays of 2011 come at once. We are all looking forward to applying what we learnt to our future reports.

So, our brains had been challenged and then came the physical part of the day. After a few doubtful looks around the training room in the morning as the rain hammered at the skylight, lo and behold the skies cleared. We kitted ourselves out in hot pink outfits which if i may say we pulled off very well and headed off to Preston park in the afternoon to meet our challengers DC Storm, No Pork Pies, Butchers Hook and Leapfrogg.

DSC01641 1 Analytics + Rounders = A Fun Day Had By All
Read on

We Challenge You To A Game of Rounders…

Posted by in Uncategorized & Miscellaneous, Working In Search on May 6th, 2011 2 Comments

I hope everyone enjoyed their time off with all of the bank holidays that they gave us!

After BrightonSEO we had a bright idea to arrange an interagency/Digital Media Rounders afternoon and we have picked a date, the 10th of June at 2pm in Preston Park.

3510895527 8d5705bc6e We Challenge You To A Game of Rounders...

Apparently there are nine people in a rounders team, who knew?

If you have a team and want to enter let me know and if you don’t have enough people let us know and I will see how many people come back with a shortfall and we can look into joining some teams together or getting some other agencies on board.

So up for the challenge?

Cheers,

Lyndsey

lyndsey.doherty@sitevisibility.com

Brighton SEO – Is There Such A Thing As Ethical SEO? (Panel debate) #brightonSEO

Posted by in Search Marketing (SEO), Working In Search on April 1st, 2011 0 Comments

The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search

which featured several top digital marketing gurus;

Paul Madden, Automica Limited and Kerboo

Kevin Gibbons, SEOptimise

Jeremy Spiller,WhiteHatMedia

Mark Cook, Further

Bas van den Belden, State of Search

The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are and they’re out ranking your should you point that out to Google?

The final point to take away from the day was that of if the whole process of trying to ‘engineer’ search rankings is ethical in the first place?

Theory into Practice: Women in the Media

Posted by in Uncategorized & Miscellaneous, Working In Search on February 9th, 2011 2 Comments

Starting as an intern, and after 3 months as a Trainee Digital Marketing Consultant, I have decided to share my journey so far at SiteVisibility. Hold on to your seats.

aeroplane 11 Theory into Practice: Women in the Media

Flickr user anyjazz65

Starting at SiteVisibility as an intern came about as a result of the “Women in the Media” networking event run by Wired Sussex.  Such events are held quarterly for women in the Sussex area who work in, or are looking for work in the area of Digital Media. At this particular event SV was giving a presentation on an introduction to SEO, introducing basic SEO tools, as well as highlighting its importance for visibility of a website. Luckily for me I got chatting to the right person at the event, one the managers at SiteVisibility, to whom I presented an offer of working as an intern for cup-a- soups. This deemed to be a successful tactic. Read on

Someone Who Retweets This SEO Job Will Win A Kindle…

Posted by in Uncategorized & Miscellaneous, Working In Search on January 31st, 2011 1 Comment

The Competition is closed the winner was Carla Holcombe, but the great SEO Job is still available!

We’re recruiting again, and we were thinking how exactly should we try to spread the word about the vacancy? Should we spend some money on a job advert? Maybe send out some messages via LinkedIn?

 Someone Who Retweets This SEO Job Will Win A Kindle...

I thought why not try and get a favour from the SEO community on Twitter. So to say ‘thanks’ to any person kind enough to retweet this blog post, we’ll enter you into a prize draw to win a super duper Kindle from Amazon. There’s only one Kindle but there should be good odds!

The competition will close at 9AM 02.02.11

But that’s enough about the competition, what about the job…

Read on

Become Kelvin’s Podcast Apprentice? – Podcast Episode #99

Posted by in Internet Marketing Podcast, Working In Search on January 14th, 2011 0 Comments
Kelvin’s not quite Donald Trump or even Lord Sugar, but like those two chaps he’s on the look out for an apprentice. If you think you’ve got what it takes you can contact Kelvin at kelvin.newman@sitevisibility.com.

101220380 9849f2385c Become Kelvins Podcast Apprentice?   Podcast Episode #99

In the rest of the show we talk about how to get a job in digital marketing.

You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes

Movember – Great Cause & Great Marketing – Podcast Episode #96

Posted by in Internet Marketing Podcast, Working In Search on December 13th, 2010 1 Comment

In today’s episode we cover off how Movember is such a great cause and how clever they’ve been with their internet marketing. You can read more about SiteVisibility’s Movember efforts in this recent post Bryan’s recent post and if you want to contribute to our efforts you can at our official Movember Page.

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Photo courtesy of @Piddleville on Flickr

You can listen to the episode on the player below, subscribe to the podcast feed or listen in on iTunes

Movember Fund Raising DJ Marathon

Posted by in Working In Search on November 30th, 2010 1 Comment

During last month’s company meeting, in the Any Other Business part was mentioned something called Movember. At first I thought this was a spelling mistake and was very close to pointing this typo out. I’m so glad I didn’t.

Having been briefed on what it was, I was sold on the idea immediately. A conversation I’d had with a close friend of mine a number of years ago sprang to mind where we discussed the idea of growing a moustache for charity with much hilarity.

Apparently it takes place every November, but this was the first I’d heard of it. It may have been reasonably big last year but I spend the majority of last November in South East Asia so I wouldn’t have noticed.
Facial hair growth has always been one of my strong points ever since starting to shave when I was eleven. If I have a shave in the morning and want to look sharp in the evening, sometimes a second shave is required before attending that all important soiree.

Movember is all about growing facial hair to raise awareness and funds for prostate cancer, with the slogan “to change the face of men’s health”. Having done a bit of research on the what, how and how many factors of prostates and the big C, I was surprised to learn about a part of my body whose function and whereabouts I’d have probably guessed incorrectly. I had heard the shocking statistic about prostate cancer affecting as many men as breast cancer did women, but then again mathematics was always a subject at which I excelled, whereas geography was not.

After no shaving above the upper lip for the first three days of November, I decided to produce a series of increasingly ridiculous photographs to share with my Facebook friends. As well as a number of close up shots showing the development of my ‘tache as it has progressed over time, I decided to have my picture taken in situations like being in the gym, next to a vintage car and on a motorbike. Thus far, the photos have generated much laughter, bewilderment and controversy, which is exactly what I wanted to happen. As a result, some of my friends have agreed to donate some money after I have finished cultivating my masterpiece.

After several days it became apparent that my moustache was going to turn into a bit of a beast, and I was thoroughly enjoying the attention and laughter as well as the awareness and funds that it was generating. I had raised £30 online, but then for a few days nothing happened. Then I realized I could use my CSR day to spend a day raising funds for charity, and knew exactly what I wanted to do.

Having played a series of successful DJ slots at Bestival on the Isle of Wight and the Zombie Walk after party at the Concorde 2 in Brighton among others, I was, no am, on a bit of a roll when it comes to DJing. I’ve recently rediscovered disco music in all its forms, and find its happy vibe and groove irresistible once more.
So I decided to find a pub in Brighton that was supporting Movember and asked if they would be up for allowing me to DJ for nothing, purely to raise money for charity. I knew this wouldn’t be that hard but was amazed when the first pub I went into said yes. This was on the 9th of November. I would need some collection tins so emailed the Movember team to request they send me some. Merely nine days into the month they had run out of tins, which should give you some idea of quite how big it has become. However, they did send me some moustache shaped stickers, which I thought were fantastic.

As the day itself drew nearer I drummed up some support and encouraged people from work to come down to the pub as soon as their working day finished. They arrived in droves and were greeted with myself with a now thick ‘tache wearing a suit jacket, white shirt and silver medallion moving behind my laptop. Stickers were dished out accordingly and people gradually started smiling more and relaxing and enjoying themselves.
My good friend Emily had turned up to show her support, and being the sort of girl who doesn’t take no for an answer, she did a quick whip around of the pub with a collection tin, vastly exceeded my expectations by returning after a few minutes with a heavy bucket containing coins and tins. I also managed to get some funds by going up to groups of people I spotted jigging and singing while a long track was on. This proved successful, but nowhere near as good as the whip around Emily and I had of the pub garden after I had finished playing. In less than five minutes, a load of coins were added to the tin, and when counted up came to an additional fifty pounds. Added to the eighty pounds that had already been raised, the grand total now stood at a sweet £130, and I was delighted. When combined with the £10 that had been left on my desk by another company that work in the same building as I do, the £140 I raised exceeded the £138 I had raised for the RSPCA on the Fourth Plinth in Trafalgar Square last year, only this was all in cash and didn’t include any online donations.

It feels good to raise money for charity, but the amount of money raised and the amount of fun I had at this particular event by all who came is something of which I am very proud.

Its not too late to support the SiteVisibility Movember team, visit our team link here: http://uk.movember.com/donate/your-details/team_id/145068/ to help us support men’s health.

We’re Recruiting…. Again

Posted by in News, Working In Search on October 21st, 2010 0 Comments

A few of you might have heard us talking on our Twitter account about the new jobs we’re recruiting. We’ve just won a couple of hum-dinger contracts so are on the look out for the best SEOs, Social Media Marketers and Online PRs.

You can read the full details on our jobs page, but here’s a few more details about the type of people we’re looking for.

  1. SMM – Integrated Search specialist – from a marketing background, you will be experienced in conceiving, planning, managing and delivering multi-disciplinary and possibly multi-lingual internet marketing campaigns including SEO, Social Media and Paid Search.
  2. SMM – Financial Services specialist – per the Integrated Search specialist with additional experience of delivering FSA compliant campaigns.
  3. SMM – Online PR Specialist – from a PR Industry background, you will have hands-on experience in planning and executing off and online PR tactics
  4. SMM – Senior SEO Consultant – you will have at least 2 years experience in delivering SEO campaigns with a particular interest in analytics, website analysis, usability and conversion optimisation.
  5. SEO Placement – my client is keen to take on a SEO Placement with a view to climbing the career ladder in Search
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