Archive for the ‘Working In Search’ Category

Rand Fishkin Interview – SEO & Link Building

Posted by in Training, Working In Search on March 10th, 2010 0 Comments

We get to interview some great people for our podcast but sometimes being part of a bigger podcast they can get a little lost. So we’ve started taking our favourite inteviews and uploading them to blip.tv to make them easy to find and listen to.

This time we’ve got the poster boy of link analysis Rand Fishkin from SEOmoz we asked him about swithing from a consultancy business to a SaaP model and what he’s learn’t about search engines building his own index of the web.

Stephen Waddington Interview – Online PR

Posted by in Training, Working In Search on February 24th, 2010 0 Comments

Online PR is a bit of a battleground between various disciplines all of whom think they are best qualified to deliver the service. But the best practitioner haven’t got involved in the debate they’ve just been busy delivering great work. One of the most respected proponents of online PR is Stephen Waddington.

In the podcast interview available below I asked him about how to get started in Online PR, what makes it different from offline and our shared interest of “The Apprentice”

Interview with Brian Clifton Author of Advanced Web Metrics with Google Analytics

Posted by in Training, Working In Search on February 12th, 2010 0 Comments

Ahead of SES London we’ve been lucky enough to interview a few of the speakers at the event. When we saw the agenda though there was someone who sprung out as someone we really wanted to interview, Brian Clifton.

 Interview with Brian Clifton Author of Advanced Web Metrics with Google Analytics

If you’ve not come across Brian before he’s the author of the excellent Advanced Web Metrics with Google Analytics and also maintains a really practical and readable blog on analytics.

We asked Brian about how he measure’s SEO ahead of his session Meaningful SEO Metrics: Going Beyond the Numbers

Read on

Avinash Kaushik Interview – Measuring Social Media & Analytics

Posted by in Training, Working In Search on February 10th, 2010 0 Comments

Awhile ago for the podcast we interviewed Avinash Kaushik the world renowned Google Analytics authority about measuring social media and hacking Google Analytics.

I know for some people the thought of listening to a full podcast can be a little scary, so I’ve taken the interview and uploaded it with some stills to blip.tv

A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta

Posted by in Training, Working In Search on February 9th, 2010 2 Comments

Last week we did a follow up blog post to our interview with Tim Ferris asking whether you could outsource your SEO in the manner of 4 Hour Work Week which make a good companion read to this interview we carried out Abhishek Rungta of Indus Net Technologies, a top Indian SEO company.

Abhishek Rungta A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta

Abhishek Rungta

In the run up to SES London, we’ve been fortunate enough to interview several of the speakers ahead of the event. Abhishek is talking on Best Practices in Offshore Outsourcing for Digital Marketing which promises to be one of the most interesting panels of the event.

I asked him about the practicalities of outsourcing and how to avoid getting your fingers burnt.

Read on

The Seth Godin SEO Playbook

Posted by in Training, Working In Search on February 4th, 2010 0 Comments

We’ve been talking about Seth Godin a lot here over the last week. We covered our podcast interview with him and we’ve already asked 19 top UK marketers what their favourite Godin book is. But I wondered whether you could apply some of the ideas in his books more generally to your search engine marketing work.

3275235423 aa2cf86a55 The Seth Godin SEO Playbook

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It wasn’t hard to draw analogies; maybe that’s why his writing is so popular with search marketers (even if sometimes he rubs them a little up the wrong way) but here are a few that jumped out as great analogs.

Read on

19 Top Marketers Share Their Favourite Seth Godin Book

Posted by in Training, Working In Search on January 29th, 2010 1 Comment

We were hugely fortunate to interview Seth Godin for our podcast this month. We’re huge fans of his work here at SiteVisibility so it was a bit of a dream come true. He’s written some of the most important and influential business and marketing books of the last ten to fifteen years, but you don’t have to take our word for it.

3336599425 2b70652776 19 Top Marketers Share Their Favourite Seth Godin Book

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We’ve asked some of the UK’s top internet marketers what their favourite Seth Godin book is and why. You can read their responses below. Read on

What does a Dragon’s Den’s James Caan Investing in an SEO company really mean for the industry

Posted by in Search Marketing (SEO), Working In Search on September 24th, 2009 0 Comments

You may have heard a few months ago that Fresh Egg, our friends along the coast made a rather impressive appointment making James Caan from BBC’s hit show Dragons Den their chairman.

3897360453 61d1f879f5 What does a Dragons Dens James Caan Investing in an SEO company really mean for the industry
James and his ‘Dragon’ collegues are famed for their tough negotiation skills and astute judgement but what does one of the UK’s most high profile investors getting involved in SEO mean for the UK search industry.
Read on

How to track the time and manage the resource of your SEO team

Posted by in Search Marketing (SEO), Working In Search on September 18th, 2009 1 Comment

Around a year ago, I started in my new role as Resource and Project Manager. One of the problems we were having was keeping track of all the small tasks we did for our clients. Unlike web projects which usually consist of large tasks ie design phase, build phase, alpha, beta etc, with Search Engine Optimisation, the work is usually split into much smaller tasks and done by a variety of specialists.

clock How to track the time and manage the resource of your SEO team

The joys of tracking time

We tried various ways of keeping track of all the tasks that were completed for each client but found that we were ending up with a large amount of spreadsheets, no way of tracking exactly who did the tasks (being a small team tasks were often swapped around and there was no record of this) and exactly how many hours were spent on each task.

After looking into a variety of time tracking solutions we came across Intervals (http://www.myintervals.com/). What we liked about Intervals was its ability to be adapted to the way that out individual company worked.

Intervals is actually more suited to larger projects than the ones we work on but it’s fairly easy to adjust it. Read on

Join SiteVisibility in the battle against teen cancer in Trafalgar Square

Posted by in Working In Search on September 1st, 2009 0 Comments

On Friday 4th Sept at 11pm ~ for one hour only ~ Trafalgar Square 4th Plinth will be transformed into a mass of fun and funky music in an historic event that will help the cause of fighting cancer in teenagers – a growing concern.

Dan Flanagan, of SiteVisibility (as part of the Anthony Gormley “one and other” exhibition), those extremely party leading, butt shaking, excruciating funky cats from True Ingredients and energy super heroes from Student Switch Off, will be leading a fancy dress funkalong in aid of Teens Unite Fighting Cancer.

Dan is a search marketing account manager at Site Visibility, a search engine optimisation agency. As part of the company’s Corporate Social Responsibility initiative, everyone at the company gets to spend a day working for a charity or their choice each year. Read on