Archive for the ‘Working In Search’ Category
We recently put on an event with our friends at Sift & Madgex for online publishers, and we had a variety of speakers including our very own Helen Trendell talking about opportunities for growth and expansion for publishers in the current economic climate.
Pleasingly the event sold out, so if you tried to get a ticket but missed out, live overseas or this is the first you’ve heard about the event, I have some good news; a handy camera man recorded the presentations and they’re up on vimeo & embedded below. Read on
It’s still making the headlines and we can’t help but add fuel to the 140 character fire.
When Twitter bought the search engine Summize back in July last year the Twitterverse was made infinitely more usable for everyone, but it still didn’t solve Twitters business model issue – the fact that they don’t have one.
Today the good people at Wired Sussex are putting on their annual careers and skills fair at the Brighton Corn Exchange from 12pm – 8pm. This is well worth attending for anyone looking to further their digital media career, improve their contact list or if you just want to wander around and wet your appetite.
Brighton has a thriving digital media scene, boasting over 750 different animation, video, games, web and technology companies. There’ll be a number of representatives from such companies promoting their job vacancies, as well as presentations and career advisors on hand to help with all your digital job woes.
The good guys and girl at Use8 put on this social media shindig down at the Albion Hotel on Thursday 12th February. I’ve been attending their conferences for nearly a year now and they improve every time, Gareth was attending the event for the first time and was inspired to attend further conferences by Use 8. These friendly and informative sessions are an excellent opportunity to stay ahead of the game and do some network schmoozing.
Speaking at the event were:
Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large client base in 60 countries around the world, including managing campaigns for top Fortune 500 sites.
In 2006 he founded Enquisite, a software company which develops advanced search analytics packages, offering SEO and SEMs in depth insight into search page ranking and visitor behaviour, from organic and pay-per-click search traffic.
At the Search Engine Strategies conference in London next week, Richard is participating on an Orion panel session ‘Measuring success in a 2.0 World’, which promises to explore classic and cutting-edge techniques for measuring search engine marketing campaigns, and assess which statistical information is important when evaluating a website and its optimisation.
Richard kindly agreed to answer a few questions for Apple Pie & Custard, and here are his responses.
Jeff Ferguson has been a veteran in the marketing world since 1995 and is currently the director of online marketing at Napster, where he controls all online acquisitions and retention via online media, search engine marketing, affiliate and e-mail marketing. He has worked with nimble start-ups as well as major heavyweight companies such as Fortune 500’s and therefore knows both ends of the SEO spectrum expertly.
Jeff is speaking about winning strategies with pay-for-performance on Wednesday, February 18th at 4.00pm and on Thursday, February 19th at 2.15pm discussing affiliate and search marketing.
We caught up with him before the SES conference in London for a quick Q and A. Read on
Ben Jesson is no stranger to these web conferences; he’s been speaking professionally about internet marketing for years now, after generating millions of dollars in many highly competitive industries, working with companies including Google, Vodafone and Foxy Bingo. Ben soon concluded that conversion rate optimization was the most important opportunity for the majority of web businesses and as a result, he co-founded Conversion Rate Experts.
Ben is discussing ad copy and landing pages in the continuity clinic on Thursday, 19th February at 9.00am.
Site Visibility caught up with Ben before the SES conference for a quick Q and A.
Richard Baxter is the UK SEO manager at Cheapflights.co.uk. He has nearly a decade of experience in marketing for small, medium and enterprise level websites and spanning a variety of highly competitive industries, including travel, engineering and recruitment. Richard’s expertise lies in SEO friendly web design, link building strategies and search engine accessibility.
Richard Baxter is examining the intricacies of dynamic web design on Thursday February 19th at 3.45pm.
We caught up with Richard before the SES conference for a quick Q and A.
It’s a dynamic market out there for [tag]job boards[/tag], the big generalists are among some of the largest spending advertisers in traditional media and even smaller niche players aren’t afraid to splash their cash in the pay per click arena.
First we topple monster then we take over the world – via flickr
If you are thinking about launching a [tag]job board[/tag], either as an offshoot of an existing site or from scratch, it’s vital you think about your marketing strategy long before the website goes live.
At Site Visibility, we’ve developed a bit of a specialism in the job board & [tag]e-recruitment[/tag] sector, so we thought we’d share some of our top tips marketing your job search site online.