Archive for the ‘Working In Search’ Category

The Absolute-Must-Watch TED Videos to Inspire You Recommended By People Like You

Posted by in Working In Search on May 28th, 2010 2 Comments

If you’ve never watched a TED conference video you’ve missed out one of the greatest free gifts that’s available on the net. TED is an international conference where hundreds of creative and intelligent people deliver some of the most compelling talks I’ve ever heard.

It surprised me how few people have had the pleasure of watching these videos; and even if you have come across them you may be slightly overwhelmed by the sheer volume of talks.

So the spread the joy of these inspirational clips I asked a few of my online friends and contacts which they would recommend and want to share with the world.

It might take an hour or hour and a half to watch all these videos but it will have a far more positive influence on your work and life than another aimless meeting or afternoon wasted procrastinating on Twitter. Read on

Say Hello to Jo Morley – Our New Production Assistant

Posted by in News, Working In Search on April 27th, 2010 0 Comments

I’m proud to be the newest recruit to the rapidly growing and superlative Sitevisibility team. As a reasonably fresh-faced graduate with experience in digital marketing and events management, I’m now looking forward to immersing myself into the fast-moving world of SEO!

n512371216 2523195 8094 Say Hello to Jo Morley   Our New Production Assistant

Read on

Miles Galliford Interview – SubHub Freemium Subscription Publishing

Posted by in Training, Working In Search on March 24th, 2010 0 Comments

If there’s one business model that somes up the diverse websites that fall under the web2.0 and social media banner it’s the freemium business model. For the podcast we interviewed Miles Galliford from SubHub who not only operates a freemium business but he runs a platform that allows you to quickly and easily set up your own freemium subscription publishing website.

Miles shares his experience of working with premium publishers and business below.

Rand Fishkin Interview – SEO & Link Building

Posted by in Training, Working In Search on March 10th, 2010 0 Comments

We get to interview some great people for our podcast but sometimes being part of a bigger podcast they can get a little lost. So we’ve started taking our favourite inteviews and uploading them to blip.tv to make them easy to find and listen to.

This time we’ve got the poster boy of link analysis Rand Fishkin from SEOmoz we asked him about swithing from a consultancy business to a SaaP model and what he’s learn’t about search engines building his own index of the web.

Stephen Waddington Interview – Online PR

Posted by in Training, Working In Search on February 24th, 2010 0 Comments

Online PR is a bit of a battleground between various disciplines all of whom think they are best qualified to deliver the service. But the best practitioner haven’t got involved in the debate they’ve just been busy delivering great work. One of the most respected proponents of online PR is Stephen Waddington.

In the podcast interview available below I asked him about how to get started in Online PR, what makes it different from offline and our shared interest of “The Apprentice”

Interview with Brian Clifton Author of Advanced Web Metrics with Google Analytics

Posted by in Training, Working In Search on February 12th, 2010 0 Comments

Ahead of SES London we’ve been lucky enough to interview a few of the speakers at the event. When we saw the agenda though there was someone who sprung out as someone we really wanted to interview, Brian Clifton.

 Interview with Brian Clifton Author of Advanced Web Metrics with Google Analytics

If you’ve not come across Brian before he’s the author of the excellent Advanced Web Metrics with Google Analytics and also maintains a really practical and readable blog on analytics.

We asked Brian about how he measure’s SEO ahead of his session Meaningful SEO Metrics: Going Beyond the Numbers

Read on

Avinash Kaushik Interview – Measuring Social Media & Analytics

Posted by in Training, Working In Search on February 10th, 2010 0 Comments

Awhile ago for the podcast we interviewed Avinash Kaushik the world renowned Google Analytics authority about measuring social media and hacking Google Analytics.

I know for some people the thought of listening to a full podcast can be a little scary, so I’ve taken the interview and uploaded it with some stills to blip.tv

A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta

Posted by in Training, Working In Search on February 9th, 2010 2 Comments

Last week we did a follow up blog post to our interview with Tim Ferris asking whether you could outsource your SEO in the manner of 4 Hour Work Week which make a good companion read to this interview we carried out Abhishek Rungta of Indus Net Technologies, a top Indian SEO company.

Abhishek Rungta A Crash Course in SEO Outsourcing & Offshoring with Abhishek Rungta

Abhishek Rungta

In the run up to SES London, we’ve been fortunate enough to interview several of the speakers ahead of the event. Abhishek is talking on Best Practices in Offshore Outsourcing for Digital Marketing which promises to be one of the most interesting panels of the event.

I asked him about the practicalities of outsourcing and how to avoid getting your fingers burnt.

Read on

The Seth Godin SEO Playbook

Posted by in Training, Working In Search on February 4th, 2010 0 Comments

We’ve been talking about Seth Godin a lot here over the last week. We covered our podcast interview with him and we’ve already asked 19 top UK marketers what their favourite Godin book is. But I wondered whether you could apply some of the ideas in his books more generally to your search engine marketing work.

3275235423 aa2cf86a55 The Seth Godin SEO Playbook

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It wasn’t hard to draw analogies; maybe that’s why his writing is so popular with search marketers (even if sometimes he rubs them a little up the wrong way) but here are a few that jumped out as great analogs.

Read on

19 Top Marketers Share Their Favourite Seth Godin Book

Posted by in Training, Working In Search on January 29th, 2010 1 Comment

We were hugely fortunate to interview Seth Godin for our podcast this month. We’re huge fans of his work here at SiteVisibility so it was a bit of a dream come true. He’s written some of the most important and influential business and marketing books of the last ten to fifteen years, but you don’t have to take our word for it.

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We’ve asked some of the UK’s top internet marketers what their favourite Seth Godin book is and why. You can read their responses below. Read on

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