James and his ‘Dragon’ collegues are famed for their tough negotiation skills and astute judgement but what does one of the UK’s most high profile investors getting involved in SEO mean for the UK search industry.
Archive for the ‘Working In Search’ Category
Around a year ago, I started in my new role as Resource and Project Manager. One of the problems we were having was keeping track of all the small tasks we did for our clients. Unlike web projects which usually consist of large tasks ie design phase, build phase, alpha, beta etc, with Search Engine Optimisation, the work is usually split into much smaller tasks and done by a variety of specialists.
We tried various ways of keeping track of all the tasks that were completed for each client but found that we were ending up with a large amount of spreadsheets, no way of tracking exactly who did the tasks (being a small team tasks were often swapped around and there was no record of this) and exactly how many hours were spent on each task.
After looking into a variety of time tracking solutions we came across Intervals (http://www.myintervals.com/). What we liked about Intervals was its ability to be adapted to the way that out individual company worked.
Intervals is actually more suited to larger projects than the ones we work on but it’s fairly easy to adjust it. Read on
On Friday 4th Sept at 11pm ~ for one hour only ~ Trafalgar Square 4th Plinth will be transformed into a mass of fun and funky music in an historic event that will help the cause of fighting cancer in teenagers – a growing concern.
Dan Flanagan, of SiteVisibility (as part of the Anthony Gormley “one and other” exhibition), those extremely party leading, butt shaking, excruciating funky cats from True Ingredients and energy super heroes from Student Switch Off, will be leading a fancy dress funkalong in aid of Teens Unite Fighting Cancer.
Dan is a search marketing account manager at Site Visibility, a search engine optimisation agency. As part of the company’s Corporate Social Responsibility initiative, everyone at the company gets to spend a day working for a charity or their choice each year. Read on
We recently put on an event with our friends at Sift & Madgex for online publishers, and we had a variety of speakers including our very own Helen Trendell talking about opportunities for growth and expansion for publishers in the current economic climate.
Pleasingly the event sold out, so if you tried to get a ticket but missed out, live overseas or this is the first you’ve heard about the event, I have some good news; a handy camera man recorded the presentations and they’re up on vimeo & embedded below. Read on
It’s still making the headlines and we can’t help but add fuel to the 140 character fire.
When Twitter bought the search engine Summize back in July last year the Twitterverse was made infinitely more usable for everyone, but it still didn’t solve Twitters business model issue – the fact that they don’t have one.
Today the good people at Wired Sussex are putting on their annual careers and skills fair at the Brighton Corn Exchange from 12pm – 8pm. This is well worth attending for anyone looking to further their digital media career, improve their contact list or if you just want to wander around and wet your appetite.
Brighton has a thriving digital media scene, boasting over 750 different animation, video, games, web and technology companies. There’ll be a number of representatives from such companies promoting their job vacancies, as well as presentations and career advisors on hand to help with all your digital job woes.
The good guys and girl at Use8 put on this social media shindig down at the Albion Hotel on Thursday 12th February. I’ve been attending their conferences for nearly a year now and they improve every time, Gareth was attending the event for the first time and was inspired to attend further conferences by Use 8. These friendly and informative sessions are an excellent opportunity to stay ahead of the game and do some network schmoozing.
Speaking at the event were:
Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large client base in 60 countries around the world, including managing campaigns for top Fortune 500 sites.
In 2006 he founded Enquisite, a software company which develops advanced search analytics packages, offering SEO and SEMs in depth insight into search page ranking and visitor behaviour, from organic and pay-per-click search traffic.
At the Search Engine Strategies conference in London next week, Richard is participating on an Orion panel session ‘Measuring success in a 2.0 World’, which promises to explore classic and cutting-edge techniques for measuring search engine marketing campaigns, and assess which statistical information is important when evaluating a website and its optimisation.
Richard kindly agreed to answer a few questions for Apple Pie & Custard, and here are his responses.
Jeff Ferguson has been a veteran in the marketing world since 1995 and is currently the director of online marketing at Napster, where he controls all online acquisitions and retention via online media, search engine marketing, affiliate and e-mail marketing. He has worked with nimble start-ups as well as major heavyweight companies such as Fortune 500’s and therefore knows both ends of the SEO spectrum expertly.
Jeff is speaking about winning strategies with pay-for-performance on Wednesday, February 18th at 4.00pm and on Thursday, February 19th at 2.15pm discussing affiliate and search marketing.
We caught up with him before the SES conference in London for a quick Q and A. Read on