Archive for the ‘Working In Search’ Category

What does a Dragon’s Den’s James Caan Investing in an SEO company really mean for the industry

Posted by in Search Marketing (SEO), Working In Search on September 24th, 2009 0 Comments

You may have heard a few months ago that Fresh Egg, our friends along the coast made a rather impressive appointment making James Caan from BBC’s hit show Dragons Den their chairman.

3897360453 61d1f879f5 What does a Dragons Dens James Caan Investing in an SEO company really mean for the industry
James and his ‘Dragon’ collegues are famed for their tough negotiation skills and astute judgement but what does one of the UK’s most high profile investors getting involved in SEO mean for the UK search industry.
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How to track the time and manage the resource of your SEO team

Posted by in Search Marketing (SEO), Working In Search on September 18th, 2009 1 Comment

Around a year ago, I started in my new role as Resource and Project Manager. One of the problems we were having was keeping track of all the small tasks we did for our clients. Unlike web projects which usually consist of large tasks ie design phase, build phase, alpha, beta etc, with Search Engine Optimisation, the work is usually split into much smaller tasks and done by a variety of specialists.

clock How to track the time and manage the resource of your SEO team

The joys of tracking time

We tried various ways of keeping track of all the tasks that were completed for each client but found that we were ending up with a large amount of spreadsheets, no way of tracking exactly who did the tasks (being a small team tasks were often swapped around and there was no record of this) and exactly how many hours were spent on each task.

After looking into a variety of time tracking solutions we came across Intervals (http://www.myintervals.com/). What we liked about Intervals was its ability to be adapted to the way that out individual company worked.

Intervals is actually more suited to larger projects than the ones we work on but it’s fairly easy to adjust it. Read on

Join SiteVisibility in the battle against teen cancer in Trafalgar Square

Posted by in Working In Search on September 1st, 2009 0 Comments

On Friday 4th Sept at 11pm ~ for one hour only ~ Trafalgar Square 4th Plinth will be transformed into a mass of fun and funky music in an historic event that will help the cause of fighting cancer in teenagers – a growing concern.

Dan Flanagan, of SiteVisibility (as part of the Anthony Gormley “one and other” exhibition), those extremely party leading, butt shaking, excruciating funky cats from True Ingredients and energy super heroes from Student Switch Off, will be leading a fancy dress funkalong in aid of Teens Unite Fighting Cancer.

Dan is a search marketing account manager at Site Visibility, a search engine optimisation agency. As part of the company’s Corporate Social Responsibility initiative, everyone at the company gets to spend a day working for a charity or their choice each year. Read on

Dan & Gareth’s CSR Day

Posted by in Working In Search on August 27th, 2009 0 Comments
Here at Sitevisibility each person receives one day a year that they can spend helping the local community or a charity of their choice. This is on top of team activity days that we spend helping the local community in various ways.
Blog pic 2 Dan & Gareths CSR Day

hard at work

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Video presentations from our 100 ways to win through online publishing event

Posted by in Training, Working In Search on August 18th, 2009 0 Comments

We recently put on an event with our friends at Sift & Madgex for online publishers, and we had a variety of speakers including our very own Helen Trendell talking about opportunities for growth and expansion for publishers in the current economic climate.286116530 8a2c9df20d Video presentations from our 100 ways to win through online publishing event

Pleasingly the event sold out, so if you tried to get a ticket but missed out, live overseas or this is the first you’ve heard about the event, I have some good news; a handy camera man recorded the presentations and they’re up on vimeo & embedded below. Read on

Tweet Your Way Out of Unemployment?

Posted by in Social Media & Online PR, Working In Search on March 25th, 2009 1 Comment

It’s still making the headlines and we can’t help but add fuel to the 140 character fire.

When Twitter bought the search engine Summize back in July last year the Twitterverse was made infinitely more usable for everyone, but it still didn’t solve Twitters business model issue – the fact that they don’t have one.

3377374402 371fd19a92 Tweet Your Way Out of Unemployment?
cc Tweet Your Way Out of Unemployment? photo credit: treefell

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Wired Sussex Digital Media Jobs + Skills Fair

Posted by in News, Working In Search on February 26th, 2009 0 Comments

Today the good people at Wired Sussex are putting on their annual careers and skills fair at the Brighton Corn Exchange from 12pm – 8pm. This is well worth attending for anyone looking to further their digital media career, improve their contact list or if you just want to wander around and wet your appetite.

Brighton has a thriving digital media scene, boasting over 750 different animation, video, games, web and technology companies. There’ll be a number of representatives from such companies promoting their job vacancies, as well as presentations and career advisors on hand to help with all your digital job woes.

banner09 Wired Sussex Digital Media Jobs + Skills Fair

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New Frontiers of Social Media. Rubbing Shoulders with Brighton’s Digital Elite.

Posted by in Search Marketing (SEO), Training, Working In Search on February 16th, 2009 0 Comments

The good guys and girl at Use8 put on this social media shindig down at the Albion Hotel on Thursday 12th February. I’ve been attending their conferences for nearly a year now and they improve every time, Gareth was attending the event for the first time and was inspired to attend further conferences by Use 8. These friendly and informative sessions are an excellent opportunity to stay ahead of the game and do some network schmoozing.

Speaking at the event were:

Ken Thompson – CEO, Swarmteams.com
James Temple – Executive Creative Director, R/GA
Jamie Coomber – Head of Innovation and Engagement, Profero

3270697883 0d897acae5 New Frontiers of Social Media. Rubbing Shoulders with Brighton’s Digital Elite.
cc New Frontiers of Social Media. Rubbing Shoulders with Brighton’s Digital Elite. photo credit: castor_girl

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Measuring the success of SEO campaigns – Email interview with Enquisite’s Exquisite Richard Zwicky

Posted by in Search Marketing (SEO), Training, Working In Search on February 16th, 2009 2 Comments

Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large client base in 60 countries around the world, including managing campaigns for top Fortune 500 sites.

In 2006 he founded Enquisite, a software company which develops advanced search analytics packages, offering SEO and SEMs in depth insight into search page ranking and visitor behaviour, from organic and pay-per-click search traffic.

At the Search Engine Strategies conference in London next week, Richard is participating on an Orion panel session ‘Measuring success in a 2.0 World’, which promises to explore classic and cutting-edge techniques for measuring search engine marketing campaigns, and assess which statistical information is important when evaluating a website and its optimisation.

4702688723 b2acc8de49 Measuring the success of SEO campaigns – Email interview with Enquisite’s Exquisite Richard Zwicky

Richard kindly agreed to answer a few questions for Apple Pie & Custard, and here are his responses.

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Electronic Fireside Discussions with Napster Marketing Director Jeff Ferguson

Posted by in Training, Working In Search on February 13th, 2009 0 Comments

Jeff Ferguson has been a veteran in the marketing world since 1995 and is currently the director of online marketing at Napster, where he controls all online acquisitions and retention via online media, search engine marketing, affiliate and e-mail marketing. He has worked with nimble start-ups as well as major heavyweight companies such as Fortune 500’s and therefore knows both ends of the SEO spectrum expertly.

3267150658 0eb71587f9 Electronic Fireside Discussions with Napster Marketing Director Jeff Ferguson

cc Electronic Fireside Discussions with Napster Marketing Director Jeff Ferguson photo credit: Elsie esq. Pay-for-performance?

Jeff is speaking about winning strategies with pay-for-performance on Wednesday, February 18th at 4.00pm and on Thursday, February 19th at 2.15pm discussing affiliate and search marketing.

We caught up with him before the SES conference in London for a quick Q and A. Read on

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