Working In Search

New Frontiers of Social Media. Rubbing Shoulders with Brighton’s Digital Elite.

The good guys and girl at Use8 put on this social media shindig down at the Albion Hotel on Thursday 12th February. I’ve been attending their conferences for nearly a year now and they improve every time, Gareth was attending the event for the first time and was inspired to attend further conferences by Use […]

Measuring the success of SEO campaigns – Email interview with Enquisite’s Exquisite Richard Zwicky

Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large client base in 60 countries around the world, including managing campaigns for top Fortune 500 sites. In 2006 he founded Enquisite, a software company which […]

Electronic Fireside Discussions with Napster Marketing Director Jeff Ferguson

Jeff Ferguson has been a veteran in the marketing world since 1995 and is currently the director of online marketing at Napster, where he controls all online acquisitions and retention via online media, search engine marketing, affiliate and e-mail marketing. He has worked with nimble start-ups as well as major heavyweight companies such as Fortune […]

Conversion Rate Experts: An In-depth Interview with Ben Jesson

Ben Jesson is no stranger to these web conferences; he’s been speaking professionally about internet marketing for years now, after generating millions of dollars in many highly competitive industries, working with companies including Google, Vodafone and Foxy Bingo. Ben soon concluded that conversion rate optimization was the most important opportunity for the majority of web […]

E-interview with the SEO Don of, Richard Baxter.

Richard Baxter is the UK SEO manager at He has nearly a decade of experience in marketing for small, medium and enterprise level websites and spanning a variety of highly competitive industries, including travel, engineering and recruitment. Richard’s expertise lies in SEO friendly web design, link building strategies and search engine accessibility. Richard Baxter […]

Launching a Job Board – Getting Your Internet Marketing Strategy Right

It’s a dynamic market out there for [tag]job boards[/tag], the big generalists are among some of the largest spending advertisers in traditional media and even smaller niche players aren’t afraid to splash their cash in the pay per click arena. First we topple monster then we take over the world – via flickr If you […]

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