Archive for the ‘Working In Search’ Category
Richard Zwicky has been involved in search marketing for a decade, starting in the late 90s. In 2000 he co-founded Metamend, a leading search marketing firm with a very large client base in 60 countries around the world, including managing campaigns for top Fortune 500 sites.
In 2006 he founded Enquisite, a software company which develops advanced search analytics packages, offering SEO and SEMs in depth insight into search page ranking and visitor behaviour, from organic and pay-per-click search traffic.
At the Search Engine Strategies conference in London next week, Richard is participating on an Orion panel session ‘Measuring success in a 2.0 World’, which promises to explore classic and cutting-edge techniques for measuring search engine marketing campaigns, and assess which statistical information is important when evaluating a website and its optimisation.
Richard kindly agreed to answer a few questions for Apple Pie & Custard, and here are his responses.
Jeff Ferguson has been a veteran in the marketing world since 1995 and is currently the director of online marketing at Napster, where he controls all online acquisitions and retention via online media, search engine marketing, affiliate and e-mail marketing. He has worked with nimble start-ups as well as major heavyweight companies such as Fortune 500’s and therefore knows both ends of the SEO spectrum expertly.
photo credit: Elsie esq. Pay-for-performance?
Jeff is speaking about winning strategies with pay-for-performance on Wednesday, February 18th at 4.00pm and on Thursday, February 19th at 2.15pm discussing affiliate and search marketing.
We caught up with him before the SES conference in London for a quick Q and A. Read on
Ben Jesson is no stranger to these web conferences; he’s been speaking professionally about internet marketing for years now, after generating millions of dollars in many highly competitive industries, working with companies including Google, Vodafone and Foxy Bingo. Ben soon concluded that conversion rate optimization was the most important opportunity for the majority of web businesses and as a result, he co-founded Conversion Rate Experts.
Ben is discussing ad copy and landing pages in the continuity clinic on Thursday, 19th February at 9.00am.
Site Visibility caught up with Ben before the SES conference for a quick Q and A.
Richard Baxter is the UK SEO manager at Cheapflights.co.uk. He has nearly a decade of experience in marketing for small, medium and enterprise level websites and spanning a variety of highly competitive industries, including travel, engineering and recruitment. Richard’s expertise lies in SEO friendly web design, link building strategies and search engine accessibility.
Richard Baxter is examining the intricacies of dynamic web design on Thursday February 19th at 3.45pm.
We caught up with Richard before the SES conference for a quick Q and A.
It’s a dynamic market out there for [tag]job boards[/tag], the big generalists are among some of the largest spending advertisers in traditional media and even smaller niche players aren’t afraid to splash their cash in the pay per click arena.
First we topple monster then we take over the world – via flickr
If you are thinking about launching a [tag]job board[/tag], either as an offshoot of an existing site or from scratch, it’s vital you think about your marketing strategy long before the website goes live.
At Site Visibility, we’ve developed a bit of a specialism in the job board & [tag]e-recruitment[/tag] sector, so we thought we’d share some of our top tips marketing your job search site online.
Recent figures from the latest Jobcentre Plus employer survey shows increasing numbers of employers with jobs to fill are turning to the internet in order to find job candidates
According to the latest annual survey, a 25% of all filled job vacancies were advertised online in 2006.
The proportion of overall vacancies that appeared online rose to 16 per cent, up from 12 per cent in 2004. Out of the 4,500 employers surveyed, 12.5% reported that they had posted job adverts online in the past 12 months.
The shift to online recruitment is also notable among those seeking new job opportunities. In one week in June, around 2.2 million job seekers carried out over 6 million searches on the Jobcentre Plus website.
Elsewhere in the report, it was revealed that the SME sector was the most active of recruiters. Firms with between 10 and 249 employees were responsible for 66% of all successfully filled job openings.
In the last year of the 3.97 million jobs advertised, over a 33% of them were advertised with Jobcentre Plus. Good news all round really for [tag]job board[/tag] owners and the [tag]online recruitment[/tag] sector.