Brighton has garnered several “silicon beach” references over the years, and it’s no surprise when you see the number of innovative digital companies based here. In September, Brighton proves its credentials, with several exciting digital arts & media events taking place in the city.
Brighton Digital Festival is an open, Fringe-style festival in which dozens of exhibitions, workshops, performances, meet-ups, conferences and other events are hosted. International artists will showcase their work while innovative experts share knowledge on technological developments and concepts. There are far too many events involved in the Digital Festival to list them all here, so check out their website for a full programme. The festival has been organised by a group of organisations and individuals including technology companies, arts organisations and those with a passion for digital. The aim of the festival is to bring together Brighton’s digital industries and art communities.
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In this episode of the Podcast, Kelvin and Andy are talking about the phenomena in Psychology that is the False Consensus Effect and how it can lead to bad Business decisions.
PsyBlog
In this screencast Kelvin’s talking you through getting links on external high quality authoritative websites through guest writing or guest posting and the best way to find websites or blogs to post to.
google blog search
yahoo pipes
feed my inbox
With Facebook becoming a true behemoth of the online world, businesses are taking a wider view of how to utilise it for biggest impact. This will usually take the form of business pages and, in conjunction with Twitter, will be used to engage with customers. However, Facebook also has another trick up its sleeve: Pay-Per-Click advertising. Whilst this could be considered analogous to Google’s display network (sites that have agreed to display Google AdWords ads alongside content deemed to be relevant by Google), there are several key differences that, when utilised properly, make Facebook’s offering a much more powerful option.
Image Credit: jscreationzs
These differences are predominantly within the targeting options available. Facebook holds a huge amount of information on us all, this includes but is not limited to; location, marital status, interests and education information. Whilst on their own there is nothing particularly special here, once these characteristics start to be combined they can be used to define some really interesting marketing segments.
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For anybody who runs a website, launching a new site can be a nerve-wracking time. A smooth transition between sites requires careful attention to many details, including ensuring that potential customers aren’t greeted with error pages during the transitional period and that SEO rankings and credentials are maintained for the new site. This blog post details some best practices for site migration.
Preparation
The first thing to remember when launching a new site is to not delete the old one! Tweak the new site on development servers (blocking the search engine spiders) and only replace the original site once you are confident about the new version.
If you are not in control of the old site, or want to create a version on your computer for safety, then you can use website copying programmes such as HTTrack. This will create an offline version of the site which should work just like the real thing.
Alternatively you could use programmes like Xenu, which provides a report of all URLs and URIs. This is information worth keeping a copy of, to ensure that these resources are not lost when the new site launches.
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In this episode of the Podcast, Kelvin and Andy are discussing Edgerank, an algorithm used by Facebook in order to decide what information appears on your news feed. Kelvin explains the three aspects of the Edgerank algorithm, affinity, weight and time decay and their importance in helping you get your content onto people’s news feeds.
In this screencast, Kelvin gives us his top tips for optimising your Facebook page, and shows some useful websites in order to help you to do so.
In this episode Kelvin and Andy are talking about BrightonSEO an upcoming event held at Corn Exchange in Brighton on the 9th September 2011. BrightonSEO has developed significantly over the past few years and this one is due to be the biggest yet. Kelvin talks us through some of the sessions that will be held at the event and also explains how you can win tickets.
BrightonSEO
In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most beneficial it can be; which WordPress forums to use when trying to share information between the main site and a forum; and how to best promote the chance to win something, whether through an email list or through the Pay with a Tweet system.
JobCred
Econsultancy Best Practice Guide
BBPress
BuddyPress
Aweber
Pure360
MailChimp
This episode of the Internet Marketing Podcast is a discussion of three of Kelvin’s favourite link-building tools of the moment. Kelvin and Andy are going over the best ways to get statistics relevant to your campaigns; easy ways to find out how to get guest posting opportunities; which sites to use to find out contact information for people who need to reach; and how to outsource small jobs to small groups of people.
Toluna
Qwerly
Yahoo Site Explorer
Majestic SEO
Open Site Explorer
Backlinks.in
Mechanical Turk
Crowdflower
