In this Question and Answer session, Kelvin and Andy are discussing the best ways to decide to you sub-domains, sub-folders, or domains for one company’s international sites; how to make a new employee’s first week in SEO the most beneficial it can be; which WordPress forums to use when trying to share information between the main site and a forum; and how to best promote the chance to win something, whether through an email list or through the Pay with a Tweet system.
This episode of the Internet Marketing Podcast is a discussion of three of Kelvin’s favourite link-building tools of the moment. Kelvin and Andy are going over the best ways to get statistics relevant to your campaigns; easy ways to find out how to get guest posting opportunities; which sites to use to find out contact information for people who need to reach; and how to outsource small jobs to small groups of people.
It’s surprising how many companies ignore the value of email marketing, not only for selling a product or service or sending out a valued message, but more importantly, the value it holds for brand awareness. Email marketing can generate significant growth in brand equity, your reputation, and general awareness of your company and what you have to offer.
There are lots of different types of emails, ranging from short, single call to action emails known as postcards, to sales emails, newsletters and press releases. The trick is to choose the right email for the right campaign, then send it to the right people.
The great thing about email marketing is that you don’t need a huge budget. These days you don’t even really need to know html or be a designer – lots of online companies and services offer templates and wizards to help you write and send your campaigns. They also offer monitoring services so you can see who is opening your emails and who is clicking on what.
However, as easy as it is to create and send an email, it’s just as easy to end up straight in someone’s junk folder, so what are the tricks to a successful email campaign? We’ve put together a quick list of 13 “dos and don’ts” (why not, we aren’t superstitious) to make sure your email is the best it can be.
In this screencast, Kelvin talks you through 20 words that should be avoided in your Email marketing. He explains why certain words can be percieved as spam and how spam filters look at the content of emails.
On Friday, 16th September, SiteVisibility is going to be opening its doors to the public as part of Brighton Digital Open Studios Week. We are working in partnership with Wired Sussex to put on this fantastic event. During Brighton Digital Open Studios Week, many of Brighton’s digital and creative agencies are hosting a variety of events which enable their guests to see what really happens on a typical day at the office.
You’re probably wondering now what SiteVisibility is going to be doing, or how exactly we’ll be throwing open the doors to the Think Tank? We are going to be hosting “Beer O’Clock” on the afternoon of Friday, 16th September. We’ll be watching videos of past TED conferences and of course enjoying a few beers or ciders.
Friday afternoons tend to mean that we gather to watch a few videos about things that could inspire us or have an impact on our campaigns. We like to watch TED videos because they are full of wisdom from many inspirational people. We like to watch White Board videos because they encourage us to debate how we go about designing and implementing our client campaigns. We also like to brainstorm different ways of making the campaigns we’re currently managing more successful for all of our lovely clients.
That being said, we have a limited number of places for this event. You are more than welcome to come by and see our lovely new offices, see us in action, ask us questions or just generally learn about what happens in the Think Tank.
In this episode of the Podcast, Kelvin and Andy are discussing Google’s newest release, Google+. We’ve written about it on our blog, and there’s been a lot of buzz around it so the discussion this week is around how it will affect businesses, how the scarcity of invitations makes it a much more engaging product, and the strategy behind this new venture.
In this video, Kelvin talks about Elance, the world’s leading platform for online employment, or in other words, the Ebay for outsourcing. He explains about the benefits of using Elance, including its feedback system and also about the importance of getting the brief correct.
Here we are with Lucia, Georgia, Ella, Olivia, and Connie (and Molly, Hugo and Tristan, too)
Cake making
Today we started with cup cake making, we gave a gingerbread man to every person who is working in the office today- let’s see what they thought of it!!!
SiteVisibility sponsors the Digital Media course at the University of Brighton and on 27th July we were delighted to announce Anna Fletcher is the 7th annual winner of the SiteVisibility trophy for “Best Student” and a cheque for £100.
A recent PwC report forecasts that the digital marketing sector will continue to enjoy the fastest (double digit) growth within the UK marketing industry. The Search and Social Media marketing disciplines are also growing rapidly and this has resulted in shortages of people with appropriate digital skills and experience both locally in Brighton and nationally within the marketing industry.
It’s the big day. For weeks you’ve worked on your website, ironed out the bugs and now it’s ready to go live. It’s done. Your website is live and you systematically start checking your emails for the orders & enquiries to start raining in. But they don’t. As the days go on realise that your site isn’t the overnight sensation you thought it would be and people aren’t getting as excited as they should be about it.
If this sounds like you then you’re in the right place.
It’s highly likely that just being online is going to be enough for your million dollar idea and you’re going to need to promote your website to get it publicity. But what approach do you take? There’s almost definitely a right and wrong answer to this but I’m not here to preach which one is right, you can make your own decisions, I’m just going to tell you what those answers are:
