In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits of the recent update for paid advertising on Facebook. Matt agrees that the update is beneficial for users and end users alike, and explains details of the newly introduced “Ad Sets”. In the second half of the podcast Matt reveals SiteVisibility’s Top 5 Tips for new businesses venturing into the world of paid advertising on Facebook. He finishes by explaining the features of the Power Editor for paid and organic posting on Facebook.
If you use Facebook Advertising to promote your business then you may already know about the recent update to the structural setup of your campaigns.
Previously the Facebook Advertising setup allowed advertisers to create campaigns with just advertisements associated, making analysis across multiple placements slightly confusing if you have lots of adverts to measure.
Facebook’s new update makes the tool more granular and with the new structural setup in place advertisers can now create “Ad Sets” within each campaign and associate adverts to each Ad Set which comes in very useful when gathering insights for each campaign and ultimately helps businesses to understand what is working best for their business.
With the new setup in place Advertisers can easily test Ad Sets and understand which placements are engaging the most. Optimisation of ad copy and targeting can then be carried out with quicker with data driven statistics.
FIVE top tips for New Businesses using Facebook Advertising
- Think about what interests the end user and create compelling content that encourages engagement and achieves an end business goal
- Make the most of the targeting available and optimise regularly to drive more engagement on your ads
- Separate your Ad Sets into groups of placements such as News Feed and Right Column. This will help you to measure the results more effectively and get more out of your budget (See Image Above)
- Test bright vibrant images to capture the attention of the end user and increase engagement
- Try using questions in the header of your Ad in order to increase engagement. Some studies show that click through rates appear to be higher on Facebook Ads when a question is asked
In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits and risks of social media use for small independent retailers, and whether such retailers can be successful both on and offline. Matt notes that central to effective social media usage is a strong business strategy, which will in turn dictate which social channels are best used. He talks about the potential risks of having an online presence for all retailers and finishes by highlighting the strengths and differences between the range of social platforms.
In this week’s internet marketing podcast Andy talks to Jan Vels Jensen, CMO of Trustpilot, about online reviews. Their discussion focuses around a recent study by William Hartson on the economic impact of online reviews on UK businesses. Jan notes that online and offline advertisements have lost their influence and that the majority of consumers now value word of mouth and online reviews much more when making a purchasing decision. He also gives some advice on how to manage reputation and bad reviews.
In this week’s internet marketing podcast Andy talks to Dan Fagella who runs a strategic email marketing consultancy called CLVboost and an online martial arts business. Dan talks about how he uses an integrated online marketing approach to reach new customers, for instance effective methods of using YouTube to gain customers. He then discusses auto responder software and how it can be a valuable aid to gain sales. Dan also does a lot of guest blogging and gives some advice to avoid the common issues associated with it. Finally, they chat about how to embark on successful joint ventures and some general tips for your email marketing.
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment. Felice talks about how the process of visiting a site and completing a transaction should be as straight forward as possible. They then discuss a particular case where a site was losing potential customers simply because the transaction process was not presented to the customer in the order that they would expect. They finish with some golden rules for how to avoid shopping cart abandonment.
Econsultancy – 6 Tactics for Reducing Cart Abandonment
BrightonSEO is upon us and we’re just as excited as all of you about getting to listen to some of the most knowledgeable guys and gals in the field impart their pearls of wisdom.
What makes BrightonSEO even better? Its fantastic seaside location of course! Brighton has a particular quirky charm all of its own with a variety of cultural delights including the crumbling West Pier and the elegant Pavilion.
At every BrightonSEO, SiteVisibility puts on a little competition to make the day even more fun. With ‘selfie’ being named by the Oxford Dictionary as their word of 2013, and everyone from Kim Kardashian to David Cameron snapping, we felt it was about time that us SEOs got on the selfie bandwagon too.
We want you to take the most ‘Brighton’ selfie you possibly can – think fish and chips and kiss me quick hats…
The winner will win a fantastic Supercar experience!
All you have to do to enter is:
- Take a selfie that most encapsulates the Brighton spirit
- Share it with us on Twitter using our Twitter handle @sitevisibility
- Include the hashtag #BrightonSEO
- We will judge which selfie is most ‘Brighton’ and announce the winner on Monday 28th April.
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building. They discuss the more holistic approach to SEO and how building links should not be the primary focus. Felice talks about how creating quality content is the key objective and that gaining links will be a side effect of that content. They finish by giving some sensible advice on avoiding penalisation by Google.
The Moz Blog – The Rules of Link Building
In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing. Kelvin talks about the importance of having character within your emails to stand out from the crowd. He then gives some advice on how to develop your company’s personality and ends by giving some general rules for email content.
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level. They then discuss the problems associated with Google Translate, and finally they give some pointers on how to assess what your site looks like from other countries.