SiteVisibility are delighted to welcome Laura Parsons to the team as our newest Account Manager. Laura has worked in digital for the past three years and is keen to share all of her experience with the team.
Laura graduated from the University of Gloucestershire with a degree in Advertising before moving into digital marketing. During her career, Laura has worked with some exciting brands such as eHarmony, House Trip, Vonage and Groupon.
Laura loves the digital field because it’s always changing, meaning there’s always something to learn and no day is the same. She also likes to look after people so Account Management is the perfect job for her.
When she’s not tweeting or pinning, in her spare time Laura likes to take a step away from digital by taking a more analogue approach to life – she enjoys cross stitching and crochet.
We’re all very excited to be welcoming Laura to the SiteVisibility team, even if it might take a while to become accustomed to her weird hiccups!
In this week’s internet marketing podcast Andy talks to Mark Lewis, Senior Account Manager at Dyn about Domain Name Systems (DNS). Mark talks through the way in which DNS works, which is a complex system that’s much like a phone directory for websites. He discusses the benefits of outsourcing your DNS to a specialist provider, such as better security and faster speeds for users to reach a site. He then discusses the limitations that can come from having basic DNS, which can ultimately affect brand reputation, decrease revenue and lead to a bad customer experience. He finishes by discussing some great tools for assessing your DNS, which are listed below.
Free DNS performance test
Twice a year some of the biggest names in digital come together to share their top tips, experiences and predictions for the content marketing field. The Content Marketing Show is for anyone in the field looking to keep abreast of the latest innovations and catch up with others who are passionate about content – and it’s free!
The summer 2014 conference once again proved hugely popular with some fantastic insight shared on the day – the SiteVisibility team for one came away bursting with ideas for revitalising our content strategies and we’ve already begun to put some of what we’ve learnt into practice back in the office!
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility, about different content types and the benefits that can be gained from each of them. From infographics and cheat sheets to interviews and reviews, each form of content is discussed and tips are given on how to get the most out of them for SEO.
Econsultancy’s Periodic Table of Content Marketing
This week Andy talks to Lisa Mandell, Business Director at Quill about content marketing and whether brands are becoming better publishers. Lisa talks about the increase in demand for fresh, quality content to engage with their audience. She then discusses some of the challenges brands face as they evolve into publishers, and notes that they must be topical, relevant and engage with their audience via the appropriate channel – all of which is dependent on having a great strategy. She ends by highlighting some brands which are producing great content and how it is being used to great effect.
Quill: Global Content Creators
Recently, on the SiteVisibility Podcast, I talked about some social updates on our Podcast related to re-targeting of email addresses and lists through the Twitter Ads Platform.
A comment came in from @AlanFergs regarding how to actually carry this out, so we thought it would be a great idea to write a blog post to help answer this question.
So, let’s start from the beginning…
What is Tailored Audiences?
Twitter allows account owners to target users via what they call “Tailored Audiences”. In layman’s terms this means via email, Twitter ID or Website Visitor. Ultimately user targeting on Twitter has now reached a new level and is allowing accounts to join in with the conversation and amplify their messaging further using various new forms of targeting.
This week Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the recent changes to the Twitter account structure and how they will help businesses promote themselves more effectively. He goes through some of the recent updates, such as the ability to highlight popular tweets with larger text, and how visitors that come to a page can now be retargeted by businesses. Matt finishes by talking about the power of Twitter and how engaging with brands via the medium can have tangible results.
In the follow up to last week’s internet marketing podcast on technical SEO, Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the effective use of content for SEO. Felice starts by talking about metadata – the stuff in the background of each page that tells Google what each page is about. She then goes on to give some advice about how best to optimise content on site, such as the effective use of headlines, tagging your images correctly and incorporating keywords successfully.
In part one of this week’s internet marketing podcast Andy chats to Felice Ayling, Digital Content Account Director at SiteVisibility, about technical SEO. Felice discusses the fine balance needed between technical and content based SEO techniques, and notes that some clients are more interested in the technical side of things, overlooking the importance of content. She finishes by touching on some basic technical procedures for improving your search ranking.
Google Sitemap Generator
In this week’s internet marketing podcast Andy talks to Matt Daley, Paid Performance Account Manager at SiteVisibility, about the benefits of the recent update for paid advertising on Facebook. Matt agrees that the update is beneficial for users and end users alike, and explains details of the newly introduced “Ad Sets”. In the second half of the podcast Matt reveals SiteVisibility’s Top 5 Tips for new businesses venturing into the world of paid advertising on Facebook. He finishes by explaining the features of the Power Editor for paid and organic posting on Facebook.