In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO.
They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including whether to translate your site content directly, whether you should have localised domain names, what to do if your analytics data shows that you have a lot of visitors from abroad and the importance of having native speakers who understand the local culture on your team, among many other things.
If you’re interested in this area of search, you can join us on February 7th, 2012, where Graeme is speaking at the Travel Technology Show
In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates.
No-followed links are sometimes seen as worthless for SEO. We need authoritative, keyword-rich inbound links at all times, and a link which does not pass any link equity or “juice” is often considered inconsequential. This post explores the role of the no-followed link and why marketers are foolish to disregard them.
No-follow is an attribute that can be assigned to a link, which instructs search engines that the hyperlink should not contribute towards page authority and rankings. No-followed links are the easiest to get; the type of links you can submit manually in the form of a forum post, blog or social network status update or share. No-follow is often used to preserve authority, or “link juice” on a website.
Read on
In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD). Kelvin stresses on the importance for brands to dominate their branding terms, suitable content size for a purchase page and how EMD owners can safeguard their domain names.
The SiteVisibility Christmas party was a great success last night. It involved ice skating at the Pavilion, a tapas meal fit for a king, drinks at the Mesmerist and a trip to the casino for those with the stamina. Believe it or not even Santa himself showed up! We have our own Ministry of Fun to thank for the activites, and we’d like to share some of the photos of the night with our readers.
The UK Search Marketing sector has a great reputation around the world for leadership and innovation as well as quality. Yet in the midst of a financial meltdown, I believe that a good old fashioned quality service will not go out of fashion.
But what underpins a reputation for quality, especially in the world of Search Marketing? When you “lift the hood” off your Search Agency, what is it that drives the consistency of service and reliability of results? Why is it so hard to find a quality assured Search Marketing service in the UK? What justifies a reputation for being a “leading search marketing agency”? The most employees? The highest revenue? The most profitable? The loudest marketing? Or the most satisfied customers?
Read on
Katie Swan from Speed PR was in the SiteVisibility Offices last week to learn and share knowledge. She wrote this blog post about her experience here with us.
Online content is being generated at a staggering rate, so just how do you make your company stand out from the crowd? I’ve spent the week at SiteVisibility, to find out more about SEO as part of a skills exchange programme between SiteVisibility and Speed Communications.
As a PR, I’m all too aware of the increasing shift to online media content; an increasing number of people are turning to online news sites, blogs and social networks for their daily news fix rather than relying on the paper. This content remains online long after it has been written – what do you want people to find for your company when they search online?
Read on
In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for designing a successful business model for a QR Code company.
ICANN
Business Model Generation by Alexander Osterwalder and Yves Pigneur.
In this weeks screencast Kelvin shares with you a great method of finding a logo for your business or company.
logo tournament
crowd spring
In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to get it implemented more quickly, and what to do if you need to change all of the URLs on your site.
SEOBook Rankchecker plug-in for Firefox
AWR: Advanced Web Ranking
RavenTools
