Google Places, Google Local, Google+ Business Pages, Google Places for Business; whatever they are called nowadays, they remain a vital part of any digital campaign for websites with physical brick and mortar locations.
Google have been very actively changing this service in the previous year or so and sometimes it alone can feel like a full time job trying to keep up to date with all the changes, especially if you have to manage large quantities of listings as I do.
SiteVisibility are delighted to welcome Filippo Milano to the team as our resident PPC Executive. Filippo has worked with SiteVisibility for a few months now as an intern in our London office and has made the move to become a permanent member of the Brighton team. Filippo explained “After many years working within Food and Interiors-Design sector as Accountant and Sales, a short experience with ApuliaLand, a tourism project, and completing studies in Marketing and Communication in Italy, I’ve decided to move to the UK to improve my English and definitely to improve my Digital skills.”
I joined this new Team because I’ve always been fascinated by the Marketing World and, because I love challenges, SiteVisibility was a great first step.
In my free time I love playing football, running, gym and cooking.
In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology. Robin gives us some insights about AbilityNet and what they do. He explains what is meant by “accessibility” and “inclusiveness” and talks about common pitfalls in regard to online marketing. Robin then discusses a few recent case studies which were very successful. In the end he talks about legal basics everyone should be aware of and shares his insights about future developments, with a huge potential to change the lives of disabled people as well as everybody else’s.
In this week’s internet marketing podcast, Andy talks to Alan Palmer, Managing Director of Interactifs UK and author of “Talk Lean: Shorter Meetings. Quicker Results. Better Relations”. At the beginning, Alan explains his inspirations for writing the book and discusses how an efficient meeting is defined. He underlines the importance of building long term relationships and gives us 3 top tips on how to get good results, as well as good relationships out of a meeting. Finally, he shows how this is applicable to private life and gives some great advice on how to close meetings effectively.
In this week’s internet marketing podcast, Andy talks to Ahava Leibtag, President and Owner of Aha Media Group. Ahava talks about her book “The Digital Crown: Winning at Content on the Web” as well as her inspirations to write it. She then explains her 7 rules on how to win at content on the web and underlines why communication is so important. Finally she gives us some insights about her latest projects, what she has learned from them and provides us with some excellent tips.
There’s no escaping change and well informed marketers see the escalating pace of innovation within digital marketing as an opportunity to get ahead of the competition. Standing out from the crowd has never been so important but that’s not without its risks and in our world, it’s the digital marketers who are often responsible for managing those risks and exploiting the opportunities. How can we help? Read on
Last week I had the privilege of celebrating with the NSPCC Brighton Business Board at its annual “Business Spotlight” event which took place at Donatello’s restaurant in Brighton. SiteVisibility is a founder member of the NSPCC Brighton Business Board whose aim is to engage local businesses and their employees with the work of NSPCC in order to help fund services which benefit local children and their parents. Read on
In this week’s internet marketing podcast Kelvin discusses the north west digital marketing scene with Adrian Rowe, Digital Marketing Consultant and Chairman of Red C. Adrian talks about the growing digital and creative industry in the north and the different events happening to bring marketers together. Then he gives some more insights about Manchester, as one of the biggest cities in Europe in the digital and creative industry. Finally, he explains the biggest challenges in the industry and gives some advice on wise areas to work in for good future career development.
Creativity is something we value highly here at StiteVisibility and has resulted in not only some fantastic client work but also in the birth of events such as Brighton SEO and the Content Marketing Show. But as anyone who works in an agency knows, keeping this fresh approach going over time requires work and bags of new ideas.
While ‘brainstorming’ is becoming a term that us creatives try to avoid, the concept is still one that begins the creative process in almost all cases. Getting a group of people in the same space and churning out idea after idea until the right one shows itself is a staple in our creativity toolbox. The idea being that the whole is greater than the sum of its parts and with the right knowledge and expertise in the room we can achieve greatness.
I recently came across this video from the RSA that looks at how brainstorming works and whether we are getting the most from the experience. As with most RSA videos, it’s worth a watch if not a share round your team.
In my experience I’ve found many different approaches, but more often than not I’ve seen sessions succeed or fail on the ability of those in the room to get the balance between creating a safe space for sharing ideas and being able to move on from ideas that won’t fly.
The idea of constructive criticism is the one area most of us fail to get right at one time or another, either shutting down ideas too quickly or allowing bad ideas to take us off track. Often our role as creative leads is better spent facilitating the process for others and ensuring everyone has a voice and a space to get it wrong sometimes. This is when the magic usually happens.
Felice joins the SiteVisibility team as the new Digital Content Account Director with over 10 years experience working within communication and engagement both in house and agency side. Felice is passionate about all things digital and how companies can leverage this to create meaningful engagement opportunities with their audiences.
Felice started her career working in the public sector and then moved onto the NHS where she focussed on engagement and public health campaigns, including the hugely successful F.A.S.T campaign in partnership with the Stroke Association. More recently, Felice has worked with commercial companies both local and national but remains committed to socially focussed projects and CSR.
As a self-professed geek, Felice’s out of work time is often spent blogging or tinkering with websites. But when not glued to a computer screen, Felice can be found trekking the countryside with her four legged friend or engaging in her favourite pastime Roller Derby. Look out for her skating past you on Hove seafront!