The way in which the web is used has changed. The main window into an online world in the past was through a desktop computer, but with the advent of mobiles, tablets and the vast array of other internet enabled devices (Nest central heating anyone?!), things have changed. With this comes exciting opportunities that will revolutionise the way in which the world works. However, it also brings about some obstacles. One of which is tracking.
Google has recently released the latest version of its Analytics code, called Universal Analytics. It is currently in open Beta and it completely redefines the way in which we can track users. It also opens up a whole world of possibilities within analysing the data that it provides.
At the tail end of 2011, Google announced that they would stop providing the keywords of logged-in user’s searches to webmasters. The main reason this was done was in the name of privacy; Google are making the assumption that users searching “securely” would not want their search term to be passed on to the destination site.
The impact of this change has started off small with the original release of Secure Socket Layer (SSL) version of search. As the updates have come in one by one, the snowball that is “(Not Provided)” continues to gain in both size and momentum as it travels down the digital mountainside.
In this week’s internet marketing podcast Kelvin caught up with Fiona Robson (RocketSeed) about how you can do e-mail marketing through your signature. Fiona Robson’s background is in the tourism industry where she held various sales and marketing roles until she joined RocketSeed about 2 and a half years ago. They discussed the opportunities of e-mail marketing, the types of audience you can reach, how changes in the mobile industry have influenced e-mail marketing, how to segment e-mail marketing approaches and how to kick off your e-mail marketing strategy.
Content marketing was once again a hot topic of debate at BrightonSEO this year – Sharon Flaherty’s (confused.com) presentation about engaging content was one of the highlights as well as the content marketing roundtable session which took place the day before the conference.
The discussion was for members of digital marketing teams to debate what content marketing is all about. Types of engaging content, budgets, evaluation methods, idea generation were just some of the topics covered. Here’s a list of the key takeaways of what was revealed at the roundtable session.
#BrightonSEO was a fantastic conference which we’re very proud to have been part of. The huge amounts of tweets once again took the event to ‘trending’ status. But, if you weren’t there here’s a selection of images which capture the event in all its glory. Enjoy and until next time!
The stage is set for another great BrightonSEO event
We had a fantastic time at #brightonseo, it was great to see so many faces there – old and new. The event was the biggest and best yet with around 2,500 attendees, a whole host of amazing speakers spread across the whole of Brighton dome.
As you all know before the event we let everyone know that we’d be running a competition to win tickets to London zoo. We got you all to send in your best panda and penguins jokes throughout the day and we have to say there were some good ones as well as the odd one that would make even those adorable animals cringe.
In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques.
Kelvin and Ryan discuss how content generally starts helping people define their problems, gives them a vocabulary to talk about it, and gives them solutions related to different products. Also during the interview Ryan gives us some insights about the different views of what content marketing actually is, how it’s changed over time and what the difference between B2B and B2C content marketing are. He also tells us what he thinks about SlideShare and talks about Marketing Automation.
We’ve got some exciting news for all attendees at BrightonSEO as we’ll be giving away another fantastic prize at this weeks event.
As SEO’s all know, Google are constantly updating their algorithm with the names of their 2 favourite animals (pandas and penguins)! For some, these updates can cause worry and fear, but you know what they say… laughter is the best medicine.
That’s why in light of the latest panda update we thought we’d give all you wonderful SEO’s a chance to laugh in the face of these furry foe by getting you to share your best panda and penguin jokes over Twitter. (If you can even make them SEO related, well then you’re truly a comedy genius!)
In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES. They gave their opinions and insights into lots of top digital marketing questions like ‘what is content marketing?’, ‘why are goals and analytics so important?’, ‘why should we make online videos?’ and ‘why it sometimes might not be advantageous to upload videos on YouTube’.
BrightonSEO is back! we’re just a few days away from the event and we can’t wait to see you all there. This year’s conference is bigger than ever with over 2,500 attendees planning on entering through those Brighton dome doors!
If you’re not excited yet then you should be! We’ve got a fantastic list of speakers presenting talks ranging from pitching to journalists to turning your ideas into innovation. The big day is April 12th, but just in case you didn’t know Thursday 11th April is another fun packed day. We’ve got a great big selection of workshops covering topics such as local and mobile SEO, there’s even a highly important penalty recovery one too. After that, there’s a variety of roundtable events where you get to discuss what really matters to you as well as getting to know some other key industry figures.
