Integrated Online Marketing – Dan Faggella – Podcast Episode #245

Posted by in Internet Marketing Podcast on May 9th, 2014 1 Comment

In this week’s internet marketing podcast Andy talks to Dan Fagella who runs a strategic email marketing consultancy called CLVboost and an online martial arts business. Dan talks about how he uses an integrated online marketing approach to reach new customers, for instance effective methods of using YouTube to gain customers. He then discusses auto responder software and how it can be a valuable aid to gain sales. Dan also does a lot of guest blogging and gives some advice to avoid the common issues associated with it. Finally, they chat about how to embark on successful joint ventures and some general tips for your email marketing.

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http://firstinternetincome.com/

http://www.clvboost.com/

http://scienceofskill.com/

Shopping Cart Abandonment – Felice Ayling – Podcast Episode #244

Posted by in Internet Marketing Podcast on May 2nd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about how to get the absolute maximum revenue from the traffic going through your site, and more specifically on shopping cart abandonment. Felice talks about how the process of visiting a site and completing a transaction should be as straight forward as possible. They then discuss a particular case where a site was losing potential customers simply because the transaction process was not presented to the customer in the order that they would expect. They finish with some golden rules for how to avoid shopping cart abandonment.

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Econsultancy – 6 Tactics for Reducing Cart Abandonment

#BrightonSEO Competition – Send Us Your Most ‘Brighton’ Selfie to Win a Fantastic Supercar Experience

Posted by in BrightonSEO on April 23rd, 2014 0 Comments

BrightonSEO is upon us and we’re just as excited as all of you about getting to listen to some of the most knowledgeable guys and gals in the field impart their pearls of wisdom.

What makes BrightonSEO even better? Its fantastic seaside location of course! Brighton has a particular quirky charm all of its own with a variety of cultural delights including the crumbling West Pier and the elegant Pavilion.

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At every BrightonSEO, SiteVisibility puts on a little competition to make the day even more fun. With ‘selfie’ being named by the Oxford Dictionary as their word of 2013, and everyone from Kim Kardashian to David Cameron snapping, we felt it was about time that us SEOs got on the selfie bandwagon too.

We want you to take the most ‘Brighton’ selfie you possibly can – think fish and chips and kiss me quick hats…

The winner will win a fantastic Supercar experience!

All you have to do to enter is:

  1. Take a selfie that most encapsulates the Brighton spirit
  2. Share it with us on Twitter using our Twitter handle @sitevisibility
  3. Include the hashtag #BrightonSEO
  4. We will judge which selfie is most ‘Brighton’ and announce the winner on Monday 28th April.

Link Building – Felice Ayling – Podcast Episode #243

Posted by in Internet Marketing Podcast on April 23rd, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, about the contentious issue of link building. They discuss the more holistic approach to SEO and how building links should not be the primary focus. Felice talks about how creating quality content is the key objective and that gaining links will be a side effect of that content. They finish by giving some sensible advice on avoiding penalisation by Google.

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The Moz Blog – The Rules of Link Building

Personality in Email Marketing – Kelvin Newman – Podcast Episode #242

Posted by in Internet Marketing Podcast on April 15th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, about email marketing. Kelvin talks about the importance of having character within your emails to stand out from the crowd. He then gives some advice on how to develop your company’s personality and ends by giving some general rules for email content.

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International SEO – Felice Ayling and Gerry White – Podcast Episode #241

Posted by in Internet Marketing Podcast on April 8th, 2014 1 Comment

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Gerry White, Technical Director at SiteVisibility. They discuss international SEO and how to improve your website appropriately for international markets, focusing on the differences between translation and localisation. Gerry talks about the benefits of using ‘hreflang’ coding to target users at a more granular level. They then discuss the problems associated with Google Translate, and finally they give some pointers on how to assess what your site looks like from other countries.

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http://isearchfrom.com

‘hreflang’ help

I’ve been to prison and I’ve changed, honest. Would you hire an ex – offender to work in your business?

Posted by in Working In Search on April 2nd, 2014 1 Comment

 I’ve been to prison and I’ve changed, honest. Would you hire an ex – offender to work in your business? On 4th of March 2014, I went to prison. A category C prison for what they call “white collar crime”.

I joined ten other leaders from Business in the Community (BITC) member companies on the Prince of Wales’  “Seeing is Believing” visit organized by BITC to Brixton Prison. I learned how employment holds the key to reducing the £11bn annual cost of re-offending in the UK, we met and listened to prisoners  and we explored how business could be part of the solution.

As the economy emerges from recession, many businesses are finding it more difficult to recruit talented and enthusiastic people to help drive their growth. For digital marketing, hiring and retaining talent has never gone away and will probably remain a challenge for years to come.

In my experience, there is no shortage of people who want a job, the challenge for a digital agency is finding the right people. In our hiring at SiteVisibility we look for people who can either bring experience to our team or who share our values, and ideally both. Those values are to be Innovative, to have an (positive!) Impact in all we do, to Involve others within team and to Inspire others with your work.

As a member of the BITC SouthEast Leadership team, I wondered whether I might find someone at Brixton Prison who shares our Values.

Consider these facts from BITC:

  • There are 85,000 people in prison in the UK today. Only 43 of these people will never be released, meaning that 99.95% of the prison population will need to resettle back into the community.
  • 17% of the UK population between the ages of 18 and 52 has a criminal conviction more serious than a driving offence.
  • Currently more than one in five employment benefit claimants have a criminal conviction.
  • 60% of short-term prisoners re-offend within a year of release.
  • Re-offending costs UK approximately £11bn per year
  • Employment reduces the likelihood of re-offending by up to 50%.

Now I went to Brixton Prison with a reasonably open mind, I like new experiences and was pretty sure I would learn something. We met some of the prisoners at the famous Clink restaurant and the Bad Boys Bakery which was set up by Gordon Ramsay in 2012, two innovative and entrepreneurial ways to give offenders the valuable work experience and confidence which is necessary to get a job in the outside world.

I admit I felt it unlikely that we could actually employ an ex offender, what would our customers think? What would my team think? What would our shareholders think? What would my wife and family think? What would you think? After all, we have to work hard to earn the Trust of those important stakeholders and hiring an ex-convict has risk written all over it. I was however open to being persuaded. Would you be?

We met and talked to a number of prisoners and I can confirm they looked just like you and I. James was a Project Manager and Steve was a Finance Manager in the City, Carl is a dad of 4 kids “working away from home for 6 months”. I’m told the 10 foot thick Victorian walls of HMP Brixton also house a former Partner of a well known UK management consultancy. The stories we heard were of making a mistake, paying for it with freedom and being very aware that the chances of getting a job were now slim, with a criminal record. To many, that will sadly mean a continued life of crime. But they had hope. We were told with passion, that if someone gave them a chance, their loyalty would be bought forever. All of us wanted to be optimistic but the lingering doubts were undeniable.

Then we travelled to the centre of Brixton to visit the St Giles Trust who showed how their volunteers help to open up work opportunities and support ex-offenders back into employment and society.  We met some seriously charming and inspiring people here, obviously the pick of the bunch but all showing an apparently genuine desire to find respectful work. One said he has turned his back on the former flash lifestyle afforded by his £4k per week “business” and would do anything to earn an honest £8 an hour. If only someone would give him a chance. Would you? By now I was thinking about it.

This week is Responsible Business Week, have a think about what social issues you could help solve locally, it may take you out of your comfort zone and you may change someone’s life.

One thing we can all do today is support the BITC “Ban the Box” campaign; to give people a second chance by removing the tick box from application forms that asks about criminal convictions.

Responsible Business Week aims to inspire and equip businesses to do more to meet the world’s most pressing challenges. In doing so, they will unlock innovation and opportunity and demonstrate the positive impact of business in society. – See more here

On May 7th 2014, Peter Field, Lord Lieutenant of East Sussex supported by myself will be hosting the next of the Prince’s “Seeing is Believing” visits to Brighton.

The Prince’s Seeing is Believing is a national programme delivered by the charity Business in the

Community. The programme provides insight into the issues most relevant to communities and business throughout the UK. Since its launch in 1990, over 500 top business leaders participate every year. Through a series of unique visits delivered by Business in the Community, the programme aims to challenge, inspire and engage top business leaders. For more information, visit our website: http://www.bitc.org.uk/programmes/princes-seeing-believing

Handover to Felice – Kelvin Newman and Felice Ayling – Podcast Episode #240

Posted by in Internet Marketing Podcast on April 1st, 2014 1 Comment

This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.

 

kelvin newman large Handover to Felice   Kelvin Newman and Felice Ayling   Podcast Episode #240

Email – podcast@sitevisibility.com

Phone – +44 1273 256150call skype logo Handover to Felice   Kelvin Newman and Felice Ayling   Podcast Episode #240+44 1273 256150

Choosing an SEO agency – Felice Ayling and Kelvin Newman – Podcast Episode #239

Posted by in Internet Marketing Podcast on March 25th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, through an agency or freelance. They then go through what constitutes a good SEO agency and give some advice about what you should be looking out for when making your decision.

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Image from FreeDigitalPhotos.net & DigitalArt

 

Q & A with Kelvin Newman and Felice Ayling – Podcast Episode #238

Posted by in Internet Marketing Podcast on March 19th, 2014 0 Comments

In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility. They discuss the decline of Google Analytics and how Webmaster Tools can be used in its place, to a certain extent. They then talk about how Google reads ‘bounce’ rates and ‘return to search’, and how it understands what is good or bad quality content. Finally, they discuss Google+ and whether it is a beneficial platform to have a presence on.

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