This week’s podcast is a brief update about forthcoming changes to the show. Longstanding host and contributor Kelvin Newman, former Creative Director at SiteVisibility and now Managing Director of Rough Agenda, passes the reins onto Felice Ayling, Digital Content Director at SiteVisibility. Kelvin talks about his past and future endeavours, while Felice discusses what she has planned for the show.
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Director at SiteVisibility, and Kelvin Newman, Creative Director at SiteVisibility, about what is best for your company when looking to improve your SEO. They go through the various options available for solving an SEO problem, whether that should be done in house, through an agency or freelance. They then go through what constitutes a good SEO agency and give some advice about what you should be looking out for when making your decision.
In this week’s internet marketing podcast Andy talks to Kelvin Newman, Creative Director at SiteVisibility, and Felice Ayling, Digital Content Director at SiteVisibility. They discuss the decline of Google Analytics and how Webmaster Tools can be used in its place, to a certain extent. They then talk about how Google reads ‘bounce’ rates and ‘return to search’, and how it understands what is good or bad quality content. Finally, they discuss Google+ and whether it is a beneficial platform to have a presence on.
SiteVisibility are delighted to welcome Gerry White to the team as our new Technical SEO Director. Having worked in the digital field for the past 15 years Gerry has a wealth of experience which he is eager to share with the team.
After graduating from Sheffield Hallam, Gerry went on to design and develop ecommerce websites before making the move into the optimisation field. Since then, he has worked with a variety of clients, ranging from the Government, the BBC, McDonalds and Weight Watchers.
Gerry is now excited to get stuck in at SiteVisibility, and work with like-minded people who are passionate about delivering a creative approach.
For Gerry, the best thing about working in the digital field is that you are constantly learning.
He says; ‘You can never know it, every element of digital marketing is constantly evolving, and it requires you to learn forevermore.’
And the team need not worry about getting into difficulty during their lunch hour dips in the sea – Gerry is also a fully qualified rescue diver!
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility, and the topic for discussion is online reputation and its effect on a brand. They start by chatting about how to handle negative feedback and the importance of discerning a genuine complaint from a ‘troll’. Felice then goes through some notable examples of good and bad responses to negative criticism from large companies on social media. She explains how Google doesn’t understand sentiment and will rank a search highly regardless of whether it is positive or negative. Finally, Felice gives some top tips for managing a brand’s online reputation.
In this week’s internet marketing podcast Andy talks to Felice Ayling, Digital Content Account Director at SiteVisibility. They discuss Matt Cutts’ recent post on guest blogging and how linking is being used unscrupulously to boost search ranking. Felice talks about the way in which some companies have corrupted an authentic engagement tool to manipulate search. She gives some advice for legitimate linking using “do follow” or “no follow” codes and offers tips for genuine guest bloggers worried about their status.
In this week’s internet marketing podcast, Andy talks with Felice Ayling, Digital Content AccountDirector at SiteVisibility about all things content marketing. To begin, Felice gives us some insights about her background and how she grew into her current role. She discusses some of her most favourite examples of content marketing and gives us some great tips what to do and what not to do in the industry.
Google Places, Google Local, Google+ Business Pages, Google Places for Business; whatever they are called nowadays, they remain a vital part of any digital campaign for websites with physical brick and mortar locations.
Google have been very actively changing this service in the previous year or so and sometimes it alone can feel like a full time job trying to keep up to date with all the changes, especially if you have to manage large quantities of listings as I do.
SiteVisibility are delighted to welcome Filippo Milano to the team as our resident PPC Executive. Filippo has worked with SiteVisibility for a few months now as an intern in our London office and has made the move to become a permanent member of the Brighton team. Filippo explained “After many years working within Food and Interiors-Design sector as Accountant and Sales, a short experience with ApuliaLand, a tourism project, and completing studies in Marketing and Communication in Italy, I’ve decided to move to the UK to improve my English and definitely to improve my Digital skills.”
I joined this new Team because I’ve always been fascinated by the Marketing World and, because I love challenges, SiteVisibility was a great first step.
In my free time I love playing football, running, gym and cooking.
In this week’s internet marketing podcast, Andy talks to Robin Christopherson, Head of Digital Inclusion at AbilityNet, a charity that helps disabled adults and children use computers and the internet by adapting their technology. Robin gives us some insights about AbilityNet and what they do. He explains what is meant by “accessibility” and “inclusiveness” and talks about common pitfalls in regard to online marketing. Robin then discusses a few recent case studies which were very successful. In the end he talks about legal basics everyone should be aware of and shares his insights about future developments, with a huge potential to change the lives of disabled people as well as everybody else’s.