In this week’s internet marketing podcast Andy, talks to Scott Brinker, Co-Founder of Ion Interactive and Blogger for Chief Marketing Technologist. Scott describes how marketing activities changed over the last years and why interaction with technical communities is becoming more and more important in the marketing sector. He also explains the meanings of agile marketing and data driven marketing, as well as their biggest advantages. Finally, he gives some advice for small businesses on how to best leverage the approaches talked about in the podcast.
Tristam has 10 years’ digital marketing experience spanning from ecommerce through to higher education in both b2b and b2c environments. Tristam’s experience includes brand creation, content strategy, web development, mobile optimisation, user testing and customer profiling, as well as CRM and acquisition strategies. Tristam has managed successful campaigns meeting goals through PPC, SEO, Social media.
Tristam has a passion for data analysis and insights as he believes data should always drive decisions.
His favourite aspect of digital marketing is that it is ever evolving which means keeping at the forefront with strategies and campaigns to meet the user’s needs.
Dane has over four years’ experience in Search Engine Marketing before joining the SiteVisibility Team. Dane grew up in Zimbabwe, before moving to the United Kingdom for university where he studied Sports and Exercise Science BSc (Hons) at the University of Chichester while working part time in digital marketing.
After graduation he moved to Hove and worked at iCrossing in Brighton in the Digital Promotion team within Natural Search. At iCrossing Dane worked on online strategies for well-known brands such as Value Retail, Virgin Atlantic, Barclays, Compare The Market, Speedo and LA Fitness. The job itself covered creating content and events, campaign management all within clients budget control. Planning & communicating bespoke strategies and solutions while building, maintaining client and third party online relationships. This was done through leveraging PR tactics and ideas for the benefit of natural search by analysing SEO related metrics and back link profiles.
Dane chose SiteVisibility for many reasons. The main reason was our 2014 strategy we will be offering clients. Dane felt the need to move to a smaller and personable boutique agency while still being based down by the sea. His favourite thing about digital marketing is the nature of the industry. This dynamic industry lends itself to creative thinking and finding cutting edge approaches which are scalable for campaigns.
In his free time, Dane attends the gym regularly and often partakes in outdoor activities like charity skydiving. In addition, he has combined his passion for sport with the digital world by creating his own Fitness Blog (Fitness Fan.co.uk).
In this week’s internet marketing podcast, Kelvin meets up with Adrian Rowe (Chairman at RedCMarketing) to discuss email marketing. Adrian gives us some insights about his background and explains why email marketing can be one of the most efficient fields of online marketing. He then shares the biggest mistakes to avoid with regards to email marketing, the major challenges that exist, as well as the importance of visual communications and testing. Finally, Adrian and Kelvin complete the episode by discussing customer segmentation and highlighting the most worthwhile segments to utilise.
Christmas is a time for sharing and at SiteVisibility we love to share our digital marketing knowledge, so following our most recent post regarding the ‘top 10 Internet Marketing Podcasts of 2013‘ we thought it’d also be a good idea to share the most popular blog posts of the year as well!
Happy reading! and have a happy holidays!
It’s been another milestone year for our Internet Marketing Podcast with us reaching over 200 episodes! We hope you’ve enjoyed all the insights, tips and guest speakers we’ve had on the show this year and do let us know in the comment box below if there’s any particular topics you’d like to hear discussed on the show in 2014!
We thought with the holidays approaching it’d be the perfect time to share our 10 most popular shows from this year – so sit back, relax, pour yourself a Baileys and put your headphones on – it’s time for the Internet Marketing Podcast!
Christmas has come early at SiteVisibility with a brand new office for our team to enjoy. After 12 years at Kingslake House, we’ve moved to a larger, more modern HQ just around the corner from the South Laines to Kings Place (above Barclays Bank), in central Brighton. It’s something we’ve been planning for months and are very excited to share with all our clients, team and partners. Read on
This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video. Quill is a multi-channel content marketing company that produces content for the web, on any topic and in any language. The Quill Network of specialist writers, graphic designers, photographers and video producers works on the Quill Platform to meet the rapid growth in demand for bespoke digital content.
In this episode Malcolm explained the types of content solutions that Quill provide to businesses who do not have the necessary in-house capabilities. After that, we debate the importance of Content Marketing as well as why consumers need choice. Malcolm then shares the background of how Content has evolved online and the growing importance of story telling to improve the sales proposition. He then explains how to overcome the challenges of being too sales-y when writing product copy. Finally, we end the episode highlighting future Content trends and discussing the in-house economic viability of Content creation.
Vine is a great tool for marketers to help make your videos more arty and more fun. It’s such an easy process to create something which is snappy and so easily share-able . However, it’s not always so straight forward to come up with those attention grabbing videos to help make your Vines appeal to your audience. Therefore I thought that with Christmas promotions among us and January sales to come now is the perfect time to share some Vine tips. So here’s my list of budget friendly kit that will help transform the look and feel of your Vine videos.
In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, Rosie describes what a perfect customer experience is, which data you need to get more insights about your customers and what you can do to understand the emotional experiences of your customers. Rosie then gives some advice for small business and shares some of her recent successes with us.