BrightonSEO is back! we’re just a few days away from the event and we can’t wait to see you all there. This year’s conference is bigger than ever with over 2,500 attendees planning on entering through those Brighton dome doors!
If you’re not excited yet then you should be! We’ve got a fantastic list of speakers presenting talks ranging from pitching to journalists to turning your ideas into innovation. The big day is April 12th, but just in case you didn’t know Thursday 11th April is another fun packed day. We’ve got a great big selection of workshops covering topics such as local and mobile SEO, there’s even a highly important penalty recovery one too. After that, there’s a variety of roundtable events where you get to discuss what really matters to you as well as getting to know some other key industry figures.
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At this point, it’s fair to assume that everyone has heard about the importance of content marketing lately, and it’s clear that for a digital marketing campaign to be successful, creating interesting and useful unique content has to be a major consideration. We’ve written a few posts about it over the past few months, and we even run a conference dedicated to making the most out of it. So, what do we do to create brilliant content for our clients? Some of our favourite kinds of content are below.
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In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent. The recruitment business, which is located in the old terminal building at Gatwick airport, aims to find the right jobs for the right people.
Kelvin and Natasha talk about the recruitment process and some of the things that work well in recruitment, they also provide some helpful tips that employers, recruiters or indeed candidates can do to find the right person at the right time.
Clockwork Talent
Google has been personalising everyone’s searches more and more – with that it’s necessary for us SEO’s to understand the effects of this and why certain search results appear when the conventional rules of SEO don’t apply.
Location
This is a very important issue to consider especially if you’re servicing a local area with your products. Depending on the location of where you’re searching you’ll be receiving different tailored results. For instance, shops which have different locations will feature differently depending on where you’re searching from.
Your location history is also taken into account, this includes smart phone, desktop and laptop searches regardless of the fact if you’ve turned off the location sharing option. Google will look at your previous activity that corresponds to your previous locations and tie that in with its suggestions and ranking results.
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In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.
Webmaster Tools Updates
Disavow Link Tool Checklist
Google Penalty Warnings
It’s that time of year again where the digital marketing world pays Brighton a visit.
BrightonSEO conference tickets sold out in a flash and once again we’re expecting big numbers, over 2,000 digital marketers from around the globe will be walking through those famous Brighton Dome doors for a 2 day digital extravaganza of workshops, roundtable events and presentations.
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One of the hardest things once you’ve created a website is not to maintain it but to build a following and a fan base. Obviously coming up with a unique idea for your site in the first place is a long process but when you’ve got past that initial hurdle you’ll begin the quest of trying to build up your name.
Who are your fans?
You need to take a step back and analyse who you’re chasing. If you don’t do this research I don’t think you’ll fully be able to grow your fan base properly. Split them into groups, stick with 3-4 as these will be your strongest target audiences. So if you were promoting a music site, you’d perhaps circle – artists, producers and avid listeners of a particular music genre.
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In this week’s episode of the Internet Marketing Podcast Kelvin and Andy give us some insights into Graph Search, which is the new search engine from Facebook. The idea behind Graph Search is that you can look up anything that has been shared with you on Facebook, and others can find everything you’ve shared with them. This helps you to find people, places and things and explore Facebook in a totally new way. At the moment, Graph Search is only available to a small bunch of test users, but as soon as it is rolled out it is expected to become very influential and important for individuals as well as for businesses.
Resources:
Facebook’s Graph Search: What does it mean for marketers?
Marketers and businesses should fear Graph Search
EdgeRank revisited: Interview with Chad Wittman
What is Facebook’s Edgerank Algorithm?
SiteVisibility’s ‘Community Digital Marketing Fund’ given to extratime
We are delighted to announce our £25k ‘Community Digital Marketing Fund’ has been awarded to Brighton-based child care charity, extratime. The fund, which was available to all charities and not-for-profit organisations across Sussex, will enable extratime to improve its online reputation and profile, increase online donations and help the charity’s promotional efforts become more effective and self-sustaining into the future. We also hope to create employment opportunities for the young people who extratime work with.
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In this week’s episode of the Internet Marketing Podcast Kelvin and Andy discuss the upcoming BrightonSEO conference. With the biannual event just around the corner, it’s time to make sure you don’t miss out on any of the festivities kicking off in April. This episode gives great insight into the training workshops which will be held on Thursday the 11th of April, from Advanced Linkbuilding and Local SEO to Video SEO and Penalty Recovery there’s plenty to cover. If you can’t attend but are driving towards developing yourself as an SEO, this episode should help you along your way.
Resources
Google Analytics Help
BrightonSEO Workshops
