In this screencast Kelvin is talking about Pinging and how it can help you to get your content indexed by the search engines faster.
SEO MOZ
Ping-o-Matic
google.com/webmasters/sitemaps/ping?sitemap= (then add the url of the page on your site you would like to be indexed)
As you’ve probably heard, Apple has recently introduced Siri. Siri allows a user to speak into their iPhone in order to set reminders, dictate texts, emails and notes. More importantly for the search industry, Siri does web searches in answer to questions like “is there somewhere to eat around here” or “what’s the weather like in Paris”.
Many in the Search community are debating what this means for search, as asking Siri a simple question will differ from accessing the web and doing a search. We’ve rounded up some articles about the anticipated impact that Siri will have, in particular on local search.
What do you think? We’d love to hear from you. We’ve got a debate here in our LinkedIn Group.
Here are a few that we found interesting.
Siri, Are You Taking Over Mobile Search?
3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business
Siri, What Can You Teach Search Marketers?
With companies such as Thomas Cook going cap in hand to the banks, there has never been a better time to investment in a top flight search strategy. Utilising an SEO agency to promote your online business can mean the difference between literally going to the wall and making a profit.
Looking at the data for the travel sector we can see since the financial crises in 2008, travel related searches have been in steady decline. With consumers tightening their belts it’s clear the first thing to go is luxuries such as the family holiday.
In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change…
As you might have read here, SiteVisibility has retained its Investors In People accreditation for the third time. It seems like a fitting time to reflect on my time here, having started as an intern and becoming Marketing Coordinator.
I started here earlier in the year primarily helping Kelvin with the Internet Marketing Podcast, although I was taken through lots of different SEO tactics. It was during that time that the first major BrightonSEO was happening and Kelvin asked me to do more and more things to help him organise the conference. I love organising events so I was quite happy to help. My month-long internship was extended, and just before BrightonSEO I was asked to stay on and join the team full time as the Marketing Coordinator.
In this screencast Kelvin is talking about how you can optimise images on your site in order for them to appear in search results.
Welcome to the wonderful world of multilingual SEO, where the right words get the right results! At SiteVisibility I have had the opportunity to deliver multilingual campaigns for a number of our clients, and I would like to share with you the true challenges that it presents.
Clients look to expand their customer base by offering their services and products in different markets. This means that the content and text surrounding these products needs to be targeted in those specific languages.
Saying that is the easy part, doing it is another matter. The process of constructing multilingual content is a combination of two worlds; accurate and native quality translation, as well as best practise SEO tactics. The phrase ‘simple translation is not enough’ resonates loudly within multilingual SEO.
Keyword research clearly needs to be adapted, requiring a different thought process:
What am I looking for? How is this translated? Is this term used? Is there a more relevant term? And is the English term more commonly used? Here is a quick example of why you should never be tempted to use an automated translator Read on
You can’t help but notice the so many coffee shops springing up in Brighton. Digital Marketing Consultant Nick Johnstone is one of SiteVisibility‘s biggest coffee drinkers, so we asked him to find the best baristas in Brighton. You can read more about Brighton coffee houses on his blog, Coffee Pot & Kettle.
Coffee is the new tea. These days you can get your caffeine fix on every street corner (and lots of straight bits) of Brighton. With so many coffee shops to choose from, it’s easy to get a bit overwhelmed with which one to go with, which is why I’m here to tell you my top ten coffee shops in Brighton & Hove (in no particular order). In the name of good old fashioned debate, these are my favourite choices. Feel free to join the conversation and suggest other worthy entries.
1. Red Roaster
One of the oldest independent café’s in Brighton and still one of the best. They really know their coffee and offer a chilled atmosphere (although it can get ridiculously busy) that’s ideal to sit by yourself, with friends or a small meeting. I do wish they’d bring back the piano player though, I miss the live music accompaniment while I imbibe caffeine…
2. Café Coho
In under a year Café Coho has quickly become one of Brighton’s best loved coffee houses. Offering an intimate experience with a lounge area upstairs or the more traditional table & chairs offering downstairs, what matters is the coffee and Coho has taken the time to get the coffee right. Read on
Local search can be very important. We often talk about online marketing as a way of reaching global markets, but for many businesses effective local optimisation can be the best way to find new sources of traffic and income. There have been recent changes to the appearance of Google Places search results, and this post looks at a few of the key parts of local search optimisation.
Getting Included
To be included in Google Places there should be a contact page onsite. This should include full contact names, addresses, phone numbers, fax numbers, email addresses etc. It is also advisable to add this information to site footers. Read on
In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, They’re discussing measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect, as well as who is best placed to collect data, and best practice for analysts and the importance of enthusiasm.
Jim’s Book Social Media Metrics
Follow Jim on Twitter, or visit his website.
Avinash Kaushik’s Blog
Econsultancy
SiteVisibility will be speaking at the 2012 Travel Technology Show. Contact us for more information.
