The energy drinks industry has really taken off over the last 10 years, with the pace of city life increasing so has the need to feel energised in order to get through situations where your energy levels may be waning. Whether you’re powering through revision notes or working in a busy office you’re likely to see someone with an energy drink in hand powering through the day or even night.
When it comes to generating buzz around a brand, energy drinks brands go big, very big. Consider Red Bull’s space jump last year… not even the sky is the limit when it comes to getting their brand in front of a wide audience. A spacesuit blazoned with their logo in front of the world live on TV was a monumental level of advertising. With that in mind, surely they must be using some interesting strategies and methods to extend their marketing activities out to their audience right? Well, let’s take a look…
In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, and how it evolved over time. Finally he explains what a nofollow link is and how a ‘normal’ website portfolio should look.
It’s hard to believe it’s a year since we were last here at Brighton campus handing out our SiteVisibility prize but it was time once again to present our award for digital excellence at the school of computing, engineering and mathematics at Brighton University.
One great thing that Google have been improving upon lately is there real-time Analytics reporting. It’s a tool that makes testing easier; also it can sometimes just be interesting to know how many people are on the site at the moment and where they are! (Hopefully big numbers!). This amazing resource also seems to be getting missed by a lot of SEO’s so I thought I could provide a brief introduction!
At SiteVisibility I always make the most of all of our internal and external training sessions so when they come up, I’m usually first to wave my hand in the air shouting me me me! Something brilliant about SiteVisibility is the R&D program in place and how they invest huge amounts of time into each employee giving us the chance to learn new skills both to help us in work and in our day to day lives.
In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search. He explains the idea behind it, how it evolved, and the differences between Google and Facebook search queries. He also gives us some deeper insights into the data structure of Facebook Graph Search and the technology behind it. Finally he makes some assumptions about how it might affect the future of search and gives some advice about how to make the most of it.
As everybody knows, travel has changed a lot over recent years, and even more so when you consider what booking a holiday was like 10 years ago. The expansion of the internet has had a significant impact in the way people book flights, and how they look for information about places to travel. There are several companies which have taken advantage of these new age opportunities by delivering a wide selection of the cheapest possible flight and travel options available.
These well-established travel providers have gained worldwide brand recognition, especially during a sustained period of poor economic growth the interest and consumer desire for travelling at the most competitive prices has hit an all time time. Not only that, with the rise of these travel sites brings more purchasing power to the consumer as they research for the most convenient and cheapest deals. But what impact does and can social media have in this dynamic?
comScore recently released their United States search engine rankings market share report. Back in February, Google posted its highest U.S. market share on record and clearly still holds the lion’s share of the U.S. search market currently, their biggest competitor Bing, and similar search engines “Powered-By-Bing” such as Yahoo are making a good bid to compete in the same space as the gargantuan search company.
In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK. Stephen is the Managing Director of Webgains and has been working in the field of digital marketing since the mid-1990’s, and Sarah is their Communications Manager. During the interview, they talk about the changes in performance marketing over the last few years, the adjustments to the required skillset for working in this industry and the current trends in performance marketing. Stephen then gives some insights about how to approach different potential markets and how complex it can be, he then goes on to explain the role of networks and brands when expanding internationally.
In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing. Chris Johnson is the Content Director at PerformanceIN.com and gives us some insights about the history of performance marketing and what it is. He explains the current situation, the ultimate goal and the ecosystem of performance marketing and talks about the characteristics of a good affiliate manager and the differences in the UK and US markets. At the end Chris gives some advice for hobby bloggers and shares some resources like good performance marketing whitepapers and events.