Google to Launch Quick Answers

Posted by in Search Marketing (SEO) on August 15th, 2013 0 Comments

 Google to Launch Quick Answers

Google is now placing more importance on saving time with quick answers. The plan is to deliver a range of quick answers within the search box regardless of whatever platform you’re using whether it be desktop, mobile etc. The initial steps are to focus on travel and retail as they aim to find information concerning flight details, itineraries, reservations and package deliveries etc. This means by typing questions such as ‘what’s my flight status’ or ‘when will my package arrive’ you’ll be provided with direct access to it via Google search.

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Top Free Social Media Competitor Monitoring Tools

Posted by in Social Media & Online PR on August 15th, 2013 1 Comment

social tools Top Free Social Media Competitor Monitoring Tools

These days you can find most brands and businesses on social media as most organisations try to get closer to their consumers through the top platforms such as  Twitter, Facebook, G+ and Linkedin. It’s obviously important to monitor how your business is doing on social media by analysing your fan base and engagement but it’s even more important to know how your competitors are fairing. Without knowing how your competitors are performing it’s impossible to set goals for your business. With that said, here’s a few free tools to help monitor your competition on social media.

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Matt Cutts Recommends NoFollowing Links in Infographics & Widgets

Posted by in Infographics, Search Marketing (SEO) on August 14th, 2013 1 Comment

Should I add rel nofollow to links that are included with my widget YouTube Matt Cutts Recommends NoFollowing Links in Infographics & Widgets

With almost every link building method, the inevitable is the limited time period in which it works effectively until Google cracks down on the overly used strategy. Guest posting is a completely legitimate form of link building, however the over zealous usage of this method has moved Google to react, while older methods such as article submissions and directories have already been punished.

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Referral Data Returns to iOS6 Traffic

Posted by in Analytics on August 8th, 2013 0 Comments

ios61 Referral Data Returns to iOS6 Traffic

It is almost a year now since the original release of iOS6 in September of last year, which introduced problems for tracking visits from iOS6 traffic. I wrote about this issue a few months ago and some methods of helping to assist in attributing the data to something in an attempt to reclaim the data.

The core of the issue is that iOS6 Google search traffic does not properly attribute as organic search traffic, it instead comes as direct traffic even when coming via a Google search result page to a page on your website. This is obviously causing webmasters to lose a large amount of their search traffic data for mobiles. Especially with mobile traffic increasing more and more over the years, there has never been a more important time to optimise for mobiles.

The technical reason for this not working properly is that iOS6′s Safari did not support the “meta referrer” tag, which appears to now have been resolved

graph ios6 traffic 2 Referral Data Returns to iOS6 Traffic

 

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Effective Outreach – Podcast Episode #221

Posted by in Internet Marketing Podcast on August 6th, 2013 3 Comments

In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us some insights about paid distribution methods and explains how they can be used.

ocotpus Effective Outreach   Podcast Episode #221

Help a reporter out
Ifttt (If this then that)
Followerwonk
Followup.cc
Contactually
Outbrain
StumbleUpon

Improved Content Marketing With Facebook Graph Search

Industry Analysis – How the Gaming Industry Uses Social Media

gaming sector social media analysis Industry Analysis   How the Gaming Industry Uses Social Media

With the games industry booming and as popular as ever we thought it would make a perfect case study for some social media analysis. Not only that, 2013 promises to be an interesting battle between the computer games console heavyweights – Nintendo, Xbox and PlayStation. With Nintendo having already released the Wii U and with both Microsoft and Sony set to launch brand new consoles ready for November, it can only mean one thing – PR warfare! Let the games begin…

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What Are The Benefits of Using Adwords Sitelink Descriptions?

Posted by in Pay Per Click (PPC) on July 31st, 2013 0 Comments

Ad Sitelink Performance2 What Are The Benefits of Using Adwords Sitelink Descriptions?

Google AdWords recently introduced another new feature to encourage advertisers to convert their campaigns to enhanced ones. Google now allows advertisers to add specific text that will display for their sitelink descriptions within their ads.

Paid search ads will look much more similar to organic search results. The sitelinks will still serve as shortcuts to the most important pages of your site; helping prospective visitors find more easily the information they need and navigate your site in a timely manner.

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Competitive Research for Content Marketing – Podcast Episode #220

Posted by in Internet Marketing Podcast on July 30th, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how to identify competitors and explains four of his favourite SEO tools which provide great insights about your own company, as well as your competitors.

competitor analysis Competitive Research for Content Marketing   Podcast Episode #220

Majestic SEO
Open Site Explorer
Social Crawlytics
Tom Anthony Link Profile Tool

What Makes a Good Link?

Posted by in Search Marketing (SEO) on July 29th, 2013 1 Comment

links What Makes a Good Link?

Link building is still one of core elements of SEO and it’s likely to stay that way for at least the foreseeable future. In a post penguin world, it’s the quality of links that matters, not the quantity. The interesting part of the debate is defining exactly what a quality link is. One way we can begin this examination is by analysing the terms natural and relevant.

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Twitter Vine – Fashion Brands That Do It Well

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Twitter Vine is 6 months old to the day, (launching back in January this year) and with that news we thought it was about time to see which brands and industries were making the most of this technology to promote their products and services as well as analysing what makes a good Vine.

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