SiteVisibility welcomes another experienced recruit into our Brighton office. John Lewis has 12 years digital marketing experience. He is a Google AdWords Professional, a Chartered Marketer and has managed PPC, SEO, display and eCRM strategies as well as campaigns for BUPA, Newsquest and Hackett London.
During his time as Head of Marketing at ACHICA he was lucky enough to work with one of the co-founders of ASOS and the former CEO of TradeDoubler. More recently he provided consultancy services for start-ups and SMEs, and launched the world’s first Fair Trade and eco-friendly cyclewear company VELECO. Read on
We’re very excited to announce that after our search far and wide, Alistair Cansdale joins SiteVisibility as Head of Digital. With over 11 years in digital campaign and account management means he’s well positioned to ensure SiteVisibility’s’ clients receive outstanding account management and exceptional returns on investment.
Alistair started his digital career as a media planner for Turner Broadcasting. This was followed by a 10 year search marketing career starting at Spannerworks (now iCrossing) followed by Latitude, Mediaedge and most recently as Head of Client Services at I Spy Marketing and Intelligent Reach. Read on
As someone who writes and creates content as a substantial part of my day to day responsibilities, I’m always keen to learn more about how to craft great long and short form pieces. I consider content to be the main focal point of any digital marketing campaign which means there’s a lot to be writing and creating so there’s a lot of importance and pressure for it to be executed to perfection. So, as part of the Content Marketing Show, I thoroughly enjoyed the Infectious Copywriting course run by Ellen de Vries of The Copy House. Take a read of my top 3 take-aways below.
At this point, it’s almost more of a cliché to say that “we’ve all heard that content is king” since we’re hearing it so much, but that doesn’t mean we shouldn’t be talking about content; we have to because it’s one of the most important parts of any marketing strategy. A recent article on Econsultancy argues that content isn’t a strategy but a simple tactic. I don’t agree at all. With all of the big changes to the digital marketing industry and the recent focus on creating great content, it seems to me that content is basically everything that’s on our website. Anything from product images, descriptions and videos, blog posts, guest posts and articles, and of course our social profile content.
One of the most commonly recommended topics, useful Chrome Extensions for doing technical SEO or SEO in general. Everyone has their own favourite set of tools for the job, whether you are using MajesticSEO for link data or Ahrefs, the industry is divided, and quite likely there will be a number of tools people use that do similar things to the ones I’ll be talking about.
It would be good to get the conversation moving regarding this type of thing, so please do comment below or contact me on Twitter. It is always good to audit your own processes or tools to see if you are using the best possible tool for the job.
In this week’s internet marketing podcast, Andy talks to Stephanie Ciccarelli, Chief Marketing Officer and Cofounder of voices.com. During the podcast, Stephanie gives us some insights into voices.com, what it is, who it is relevant for and how it has evolved over time. She talks about the most important things when building up an online community and shares her experience with social media channels. Furthermore, Stephanie highlights her recently published book “Voice Acting For Dummies”, and shares her top advice for industry enthusiasts.
Calling all content lovers, content kings and queens – This November the Content Marketing Show returns for another 2 day extravaganza where we bring to you a feast of Content Marketing insights and knowledge.
November 7th we kick off with a day of workshops – each focusing on a key aspect of Content. The sessions are run by experienced key industry figures and take place from 10:00 am – 4:00 pm and will provide you with the key tools and skills that every successful content marketer needs.
In this week’s internet marketing podcast, we revisit a talk from the September, 2013 edition of BrightonSEO. Geoff White is the Technology Producer for Channel 4 News and gives his insights into how to get a story on the TV news. His talk will take you through what broadcast journalists are looking for in a story and how you or your clients can work to make journalist’s lives easier and get the coverage you’re looking for.
Invoice finance is a form of short-term borrowing often used to improve a company’s working capital and cash flow position. This provides a valuable service to businesses as it allows them to draw money against sales before the customer has paid. As a result this means an improved cash flow as well as the benefit of only paying interest on the amount borrowed.With this particular form of business finance undergoing a boom period, we decided to take a look at the top keyword trends and ranking positions to help identify the major online players and the challenges they face – here’s what we found out…
Measurefest, our brand new conference debuts on the 17th of October at Logan Hall near Russell Square in London and it promises to bring together the best speakers in the world of analytics, CRO and marketing measurement. If you’re not excited about it, you should be. It’s not only the main event that’s happening at Measurefest either. We’ve also got roundtables and training workshops taking place the day before; the perfect opportunity to learn some new skills and network.