The Future of Content Marketing – Podcast Episode #228

Posted by in Internet Marketing Podcast on December 19th, 2013 0 Comments

This week on the Internet Marketing Podcast we caught up with Malcolm Fried (Operations Director at Quill Content) as we discussed the future of Content Marketing. Malcolm joined Quill following thirteen years at Bloomberg where he was Head of Europe TV and Digital Video. Quill is a multi-channel content marketing company that produces content for the web, on any topic and in any language. The Quill Network of specialist writers, graphic designers, photographers and video producers works on the Quill Platform to meet the rapid growth in demand for bespoke digital content.

In this episode Malcolm explained the types of content solutions that Quill provide  to businesses who do not have the necessary in-house capabilities. After that, we debate the importance of Content Marketing as well as why consumers need choice. Malcolm then shares the background of how Content has evolved online and the growing importance of story telling to improve the sales proposition. He then explains how to overcome the challenges of being too sales-y when writing product copy. Finally, we end the episode highlighting future Content trends and discussing the in-house economic viability of Content creation.

future of content marketing The Future of Content Marketing   Podcast Episode #228

Quill Content

5 Bits of Kit to Improve Your Vines

Posted by in Social Media & Online PR on December 18th, 2013 0 Comments

vine videos 5 Bits of Kit to Improve Your Vines

Vine is a great tool for marketers to help make your videos more arty and more fun. It’s such an easy process to create something which is snappy and so easily share-able . However, it’s not always so straight forward to come up with those attention grabbing videos to help make your Vines appeal to your audience. Therefore I thought that with Christmas promotions among us and January sales to come now is the perfect time to share some Vine tips.  So here’s my list of budget friendly kit that will help transform the look and feel of your Vine videos.

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The Perfect Customer Experience – Podcast Episode #227

Posted by in Internet Marketing Podcast on December 3rd, 2013 1 Comment

In this week’s internet marketing podcast, Andy talks to Rosie Freshwater, Founder and Managing Director of Leapfrogg. Leapfrogg is a premium, retail focused digital marketing agency offering a whole range of marketing services across search and also specialising in planning the perfect customer experience. During the podcast, Rosie describes what a perfect customer experience is, which data you need to get more insights about your customers and what you can do to understand the emotional experiences of your customers. Rosie then gives some advice for small business and shares some of her recent successes with us. 

customer The Perfect Customer Experience – Podcast Episode #227


Industry Analysis – Vacuum Cleaners: Search Trends & Social Media Insights

Posted by in Search Marketing (SEO), Social Media & Online PR on November 29th, 2013 2 Comments

how the vacuum cleaning sector uses social media Industry Analysis   Vacuum Cleaners: Search Trends & Social Media Insights

The trusty vacuum cleaner, a necessity for any home even in this modern age of gadgets, technology and hover boards (well not quite yet with the later). Would you believe it? Walter Griffiths way back in 1905 took the first steps in making them portable, easy to use and easily maneuverable. Nevertheless it wasn’t until after World War Two that vacuum cleaners extended properly out to the masses as they were no longer considered a luxury item. Recent developments have seen vacuum cleaners being produced in a wide variety of formats; upright, bag-less, handheld as well as being created to clean specific surface types. In this new age of vacuum cleaners, the world’s biggest brands battle it out to become the consumers preferred choice. Read on

SiteVisibility’s Kelvin Newman Wins Search Personality of The Year

Posted by in News, Working In Search on November 20th, 2013 2 Comments

Winner badge purple UKSA 2013 SiteVisibilitys Kelvin Newman Wins Search Personality of The Year

SiteVisibility are proud to announce that our Strategy Director, Kelvin Newman came home with the highly coveted prize of ‘Search Personality of The Year’ at the 2013 UK Search Awards.

This was the third year for the UK Search Awards, hosted in London’s Emirates Stadium, launched by Don’t Panic, in association with Manual Link Building and SEMPO. The awards night brings together some of the most influential and respected figures in the UK digital marketing sector, and it’s such a great platform to showcase the industry’s top talents and achievements as well as recognising their contributions to digital marketing.

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SiteVisibility Welcomes to The Team – Yanni Papaioannou

Posted by in Working In Search on November 20th, 2013 3 Comments

yanni SiteVisibility Welcomes to The Team   Yanni Papaioannou

We’d like to welcome another member to our Technical SEO team,  Yanni Papaioannou. He has always had a passion for exploring the capabilities and extending the limits of digital technologies therefore we’re very excited to have him in our growing team.

He has been immersed in digital technologies from a very young age and, being passionate about new developments in IT and Social Media, he has studied Computer Science and Creative Media with an academic focus on Web Technologies and Social Networking. He has taught programming to Computing undergraduates at the University of Brighton and received awards for his research on the impact of digital technologies and digital media. Read on

Welcome to The Team – John Lewis (PPC & Display Manager)

Posted by in Working In Search on November 15th, 2013 1 Comment

johnathan lewis 2 Welcome to The Team   John Lewis (PPC & Display Manager)SiteVisibility welcomes another experienced recruit into our Brighton office. John Lewis has 12 years digital marketing experience. He is a Google AdWords Professional, a Chartered Marketer and has managed PPC, SEO, display and eCRM strategies as well as campaigns for BUPA, Newsquest and Hackett London.

During his time as Head of Marketing at ACHICA he was lucky enough to work with one of the co-founders of ASOS and the former CEO of TradeDoubler. More recently he provided consultancy services for start-ups and SMEs, and launched the world’s first Fair Trade and eco-friendly cyclewear company VELECO. Read on

SiteVisibility Welcomes to The Team – Alistair Cansdale (Head of Digital)

Posted by in Working In Search on November 12th, 2013 0 Comments

Alistair Cansdale Head Shot SiteVisibility Welcomes to The Team   Alistair Cansdale (Head of Digital)

We’re very excited to announce that after our search far and wide, Alistair Cansdale joins SiteVisibility as Head of Digital. With over 11 years in digital campaign and account management means he’s well positioned to ensure SiteVisibility’s’ clients receive outstanding account management and exceptional returns on investment.

Alistair started his digital career as a media planner for Turner Broadcasting. This was followed by a 10 year search marketing career starting at Spannerworks (now iCrossing) followed by Latitude, Mediaedge and most recently as Head of Client Services at I Spy Marketing and Intelligent Reach. Read on

Infectious Content

buy now Infectious Content

As someone who writes and creates content as a substantial part of my day to day responsibilities, I’m always keen to learn more about how to craft great long and short form pieces. I consider content to be the main focal point of any digital marketing campaign which means there’s a lot to be writing and creating so there’s a lot of importance and pressure for it to be executed to perfection. So, as part of the Content Marketing Show, I thoroughly enjoyed the Infectious Copywriting course run by Ellen de Vries of The Copy House. Take a read of my top 3 take-aways below.

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Make Your Content More Useful

Posted by in Search Marketing (SEO) on November 6th, 2013 1 Comment

content Make Your Content More Useful

At this point, it’s almost more of a cliché to say that “we’ve all heard that content is king” since we’re hearing it so much, but that doesn’t mean we shouldn’t be talking about content; we have to because it’s one of the most important parts of any marketing strategy. A recent article on Econsultancy argues that content isn’t a strategy but a simple tactic. I don’t agree at all. With all of the big changes to the digital marketing industry and the recent focus on creating great content, it seems to me that content is basically everything that’s on our website. Anything from product images, descriptions and videos, blog posts, guest posts and articles, and of course our social profile content.

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