In this week’s internet marketing podcast, Kelvin talks to Greg Sterling and Dylan Fuller about the upcoming 5th Local Social Summit which happens on the 19th of November, 2013. The pair discuss the history of the event and how it has evolved over the last few years. They then discuss some key industry trends, as well as key players in the industry and deliver some deeper insights into the challenges for small businesses.
Our brand new conference MeasureFest is just around the corner – taking place October 17th at the Institute of Education in London. This time around we’ll be bringing you the best speakers in field of marketing measurement including topics such as advanced Google Analytics and conversion rate optimisation. Read on
In this week’s Podcast, Kelvin talks to Senior Lecturer Asher Rospigliosi, Senior lecturer in e-business and management information system at the University of Brighton about how students are adapting into the e-side of Business. Asher raises awareness about how there are very few degrees in Digital Marketing and how Business students must adapt themselves to the world of SEO and Social Media to get involved in the Digital side of Business for when they finish their degrees.
Google has now fully moved to using secure search even for non-logged in users, which will skyrocket the percentage of (not provided) keywords in Analytics packages up to 100%!
Essentially, encrypted Google searches do not pass any keyword data to the websites, as such webmasters will no longer be able to track the keywords that users are using via Google to arrive on their website. We were talking about not provided count back in the beginning of August, which even then was still under 50% of total traffic.
Unexpected plans can turn out expensive. Whether it’s an upcoming birthday that you’ve forgotten about, or a hefty electric bill coming through the door just before Christmas, Credit Cards will always be there to provide you with the aim of short term financing.
This week’s industry analysis post takes a look at how the credit card industry targets it’s consumers through Social Media. With today’s economic climate undergoing a pinch on the purse strings – how is the credit card industry pushing the use of their services and what role is social media playing in their marketing mix.
As part of BrightonSEO, I attended one of the workshops the day before the conference. Kevin Gibbons of Blue Glass UK led the workshop about Advanced Link Building tactics, and the message that was most clear to me throughout the whole day seemed to be that we digital marketing humans have got to focus on other humans. Over the past few years, we’ve heard so many clichés over and over again: ‘SEO is dead’, ‘Content is King’, ‘Big Data’ and it struck me that maybe now we’ll be hearing ‘Make it for Humans’.
This September’s BrightonSEO was a fantastic event filled with great talks, a whole heap of attendees and a brilliant array of speakers. We had a wonderful time and we hope all 2,500 of you that came along did as well. For those of you who missed out on tickets, here’s a few images from the day which capture the superb atmosphere in the Brighton Dome.
We hope you all enjoyed BrightonSEO last Friday, we thought it was fantastic to see such a packed Brighton Dome filled with 2,500 registered digital marketing enthusiasts. This time around the event was bigger than ever before hosting a total of 4 sessions with 40 speakers covering everything you need to know about natural search and search marketing.
On the day as i’m sure you’ll all remember we announced a Twitter competition where we wanted BrightonSEO fans to send in their shock headlines. In true journalistic style you sent over some great front page SEO headlines. Here’s some of our favourites below: Read on
So with Brighton’s premier digital attraction (BrightonSEO) just around the corner and promising to be bigger and better than ever, we thought we’d get the opinions and thoughts of the digital industry, finding out what they’re looking forward to the most about the event. We recently posted about all the things you simply can’t miss on the day, but take a little read of some of the other things at BrightonSEO that people are looking forward to… <3 BrightonSEO! Read on
#BrightonSEO Competition – Send Us Your Own Shock SEO Headlines to Win a Brighton Wheel Champagne Experience
Whether you’re walking past the news agents in the morning or whether you’re online looking for a quick read, everyone loves a good headline. Sometimes puns are fun, but sensationalist shock stories always pull in the punters. So as many of you know in Brighton, (thanks to one particular newspaper) we’re never in short supply of weird and wacky headlines…