I’m very fortunate to be invited to speak at and attend a large number of digital marketing conferences and events. It’s enjoyable because now I’m organising two different events BrightonSEO & The Content Marketing Show, to site back and watch other people do all the hardwork!
In this blog post I wanted to highlight five of the events I attended which I really enjoyed as both a speaker and attendee, that I’ll definitely be trying to attend the next time they come around.
As a social media community manager I couldn’t help but be completely pulled into the amazing/horrendous situation that is unfolding around Waitrose and their partnership with Shell as part of a Guerrilla campaign launched by Greenpeace.
Greenpeace are known for their often controversial tactics and today was no exception as they launched a social media based attract on the usually well respected Waitrose who have recently announced they will soon be having Waitrose outlets in Shell garages.
Greenpeace responded by creating a Waitrose branded micro site featuring a satirical video piggybacking on Waitrose’s supposedly ethical Christmas Video which features Delia and Heston.They dubbed over their voices now stating
“But Waitrose don’t ask you about everything. Like our partnership with Shell, who are drilling for oil in the Arctic. We know our customers care about the environment, so we’ve kept it hush-hush that we’ve buddied up with these Arctic drillers. But let’s face it, the Arctic’s for life, not just Christmas.”
They then urged customers to act now to get them to drop the partnership by voicing their opinions using the hashtag #DumpShell.
They pushed this out across Twitter, urging customers to tweet at Waitrose using the hashtag #DumpShell
This week’s episode of the Internet Marketing Podcast is the second and final part of “Mind Tricks”. Kelvin and Andy discuss further psychological trends that should be considered and used to inform decisions in your campaign or project. This half explores cognitive biases such as the Dunning-Kruger Effect, False Consensus and Knowledge Bias with Kelvin focusing on how to make these part of your marketing arsenal.
We’re very excited to announce the launch of a fantastic new resource for SEO knowledge! That’s right, in addition to our ABC’s of SEO eBook, we’ve now made our ThinkTank come to life in animation in order to give you the most important tips and tactics of SEO.
As we all know, in the world of digital and online marketing you need a strategy to improve your site visibility. Not only do you need a strategy you also need the tactics to succeed in your SEO efforts. Our brilliant mix of colourful characters brings you their top SEO tips and tactics to help you become a master in SEO.
So after a double dosage of content marketing we thought we’d share with you all the top insights from the content marketing workshops which took place last week.
Content-spec
It’s vital to decide on every aspect of content before it’s created:
Define the audience beforehand
Define where you intend to pitch it
Define the purpose/what you hope to achieve
Define the aspects of the content that will give people a reason to share it
This episode of the Internet Marketing Podcast see’s Kelvin try on the boots of Derren Brown. In part 1 of “Mind Tricks”, Kelvin and Andy discuss how important it is for those in marketing to consider various psychological trends, from “Choice Supportive Bias” to “Hyperbolic Discounting”. Take a listen and learn how to hook customers with a first purchase, make 3 your magic number and promote one product over the other.
Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happily Today people want more than that. When searching for good local restaurants, people want places to eat right there on the results page, not another click or two clicks away. It’s the same with hotels, flight options, directions and shopping.
Google announced a new initiative to improve our shopping experience over time, so that shoppers (your customers) can easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make their purchase.
As you may have heard, we recently held the Content Marketing Show. Several members of the SiteVisibility crew were in attendance, and the day was full of some inspiring and informative talks and workshops on the world of content marketing. Here are the things that we liked the most from the day:
Sweeties and cakes courtesy of Zazzle and Caliber-i
If anyone knows the way to my heart, it’s certainly these guys. There was a queue snaking round the room to get at the cinema style pick ‘n’ mix from Caliber-i and Zazzle made some really nifty cakes.
I have recently been using the standard Google tools far more frequently in the lead up to Christmas, analysing user behaviour and retention, tools like Google Analytics and Google Webmaster Tools are still really quite remarkable for studying metrics. Although quite daunting for a novice user, the updated interface earlier this year has made the navigation cleaner and more linear.
This short post is just to outline how free Google tools like Google Analytics and Webmaster Tools can be so important to your campaigns. With such accurate data and insightful metrics it almost goes without saying that these effective tools are essential for any successful website.
I’ve highlighted several areas that can be hugely beneficial to monitor as they will improve either user journey and/or site optimisation:
This week’s episode of the Internet Marketing Podcast gets its interview hat on with Tim Ferriss. Tim is an American entrepreneur and author of The 4-Hour Workweek and the 4-Hour Body, both of which are on the NY Times Best Seller list. The discussion focuses on Tim’s upcoming release, The 4-Hour Chef. Topics include a description of the framework people should follow to help them pick up a new skill, the 80/20 analysis principle and inspiring literature recommendations including the likes of Kevin Kelly and Jimmy Soni.
