What a fantastic event – this year’s BrightonSEO was bigger and better than ever. We’d like to thank everyone who attended especially all the speakers for all their brilliant presentations and knowledge sharing. I was lucky enough to get the chance to interview several key speakers, which can all be viewed on our blog as I discussed what they thought of BrightonSEO as well as their thoughts on a variety of aspects within digital marketing including – search, social signals, content, analytics and even journalism. I’d also like to say a huge thank you to everyone who took part in these video interviews.
After Dave Coplin’s (Chief Envisioning Manager at Microsoft) brilliant presentation on the way search is evolving into something much more human, we decided to get his opinions on the future of search and social signals as well as the biggest opportunities that clients can take advantage of moving forward.
BrightonSEO is great for attracting a wealth of speakers from different industries and we were delighted to have Geoff White (Technology Director at Channel 4 News) on board. He delivered a fantastic talk where he gave away his top tips on how to pitch stories to journalists. We caught up with Geoff and got his insights into how to attract a journalists attention, as well as discussing the combination of SEO and journalism.
At BrightonSEO we caught up with Fresh Egg’s head of insights (Dara Fitzgerald) after he delivered his fantastic presentation about the future of analytics. We discussed what we thought of the event, the recent improvements of GA, Google’s latest platform Universal Analytics as well as integrating other tools with GA.
What a way to open up this years BrightonSEO conference with the ex-Google search quality team members; Fili Wiese, Jonas Weber and Alfredo Pulvirenti. The panel discussion put the ex-Googlers in the hot seat as the crowd asked them to reveal all. We caught up with them to discuss the biggest SEO myth they’ve ever heard, whether SEO’s really do worry too much about Google updates and we also asked them what are the biggest opportunities out there right now to help build brand awareness.
The way in which the web is used has changed. The main window into an online world in the past was through a desktop computer, but with the advent of mobiles, tablets and the vast array of other internet enabled devices (Nest central heating anyone?!), things have changed. With this comes exciting opportunities that will revolutionise the way in which the world works. However, it also brings about some obstacles. One of which is tracking.
Google has recently released the latest version of its Analytics code, called Universal Analytics. It is currently in open Beta and it completely redefines the way in which we can track users. It also opens up a whole world of possibilities within analysing the data that it provides.
At the tail end of 2011, Google announced that they would stop providing the keywords of logged-in user’s searches to webmasters. The main reason this was done was in the name of privacy; Google are making the assumption that users searching “securely” would not want their search term to be passed on to the destination site.
The impact of this change has started off small with the original release of Secure Socket Layer (SSL) version of search. As the updates have come in one by one, the snowball that is “(Not Provided)” continues to gain in both size and momentum as it travels down the digital mountainside.
In this week’s internet marketing podcast Kelvin caught up with Fiona Robson (RocketSeed) about how you can do e-mail marketing through your signature. Fiona Robson’s background is in the tourism industry where she held various sales and marketing roles until she joined RocketSeed about 2 and a half years ago. They discussed the opportunities of e-mail marketing, the types of audience you can reach, how changes in the mobile industry have influenced e-mail marketing, how to segment e-mail marketing approaches and how to kick off your e-mail marketing strategy.
Content marketing was once again a hot topic of debate at BrightonSEO this year – Sharon Flaherty’s (confused.com) presentation about engaging content was one of the highlights as well as the content marketing roundtable session which took place the day before the conference.
The discussion was for members of digital marketing teams to debate what content marketing is all about. Types of engaging content, budgets, evaluation methods, idea generation were just some of the topics covered. Here’s a list of the key takeaways of what was revealed at the roundtable session.
#BrightonSEO was a fantastic conference which we’re very proud to have been part of. The huge amounts of tweets once again took the event to ‘trending’ status. But, if you weren’t there here’s a selection of images which capture the event in all its glory. Enjoy and until next time!
The stage is set for another great BrightonSEO event