BrightonSEO is back and bigger than ever. Here’s just a few things to get excited about; a sold out Brighton Dome, a star-studded line up of speakers as well as a whole host a workshops to help expand your digital marketing knowledge. And if that wasn’t enough, we’ve got roundtable and speed mentoring sessions to make sure that this BrightonSEO has something for absolutely everyone. Read on
BrightonSEO is fast approaching and the 12th September is officially workshop day! Online marketing experts from around the globe will gather at the Brighton Dome to share their skills and experience as they deliver a day filled with digital marketing insights and training. These workshops are a must for businesses who want to up-skill their team in order to help improve their online presence.
Many advertisers will understand that it’s often a lot easier to ‘show’ rather than ‘tell’ when promoting a business. With that said, Google is now currently running a Beta version of image extensions which will allow your search ads to be much more visual. This means your products get to standout which is so important these days especially when you consider how crowded the marketplace can be.
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Oh yes, as soon as you see that WordPress email pop up in your inbox, a little bit of excitement creeps your way. All you have to decide is do you check it now or later?
Spam comments – don’t you just love them?, it doesn’t matter when they arrive in your inbox – they always bring a smile to your face. Whether it’s a comment that makes a little bit of sense or even no sense at all they make a great read.
Google is now placing more importance on saving time with quick answers. The plan is to deliver a range of quick answers within the search box regardless of whatever platform you’re using whether it be desktop, mobile etc. The initial steps are to focus on travel and retail as they aim to find information concerning flight details, itineraries, reservations and package deliveries etc. This means by typing questions such as ‘what’s my flight status’ or ‘when will my package arrive’ you’ll be provided with direct access to it via Google search.
These days you can find most brands and businesses on social media as most organisations try to get closer to their consumers through the top platforms such as Twitter, Facebook, G+ and Linkedin. It’s obviously important to monitor how your business is doing on social media by analysing your fan base and engagement but it’s even more important to know how your competitors are fairing. Without knowing how your competitors are performing it’s impossible to set goals for your business. With that said, here’s a few free tools to help monitor your competition on social media.
With almost every link building method, the inevitable is the limited time period in which it works effectively until Google cracks down on the overly used strategy. Guest posting is a completely legitimate form of link building, however the over zealous usage of this method has moved Google to react, while older methods such as article submissions and directories have already been punished.
It is almost a year now since the original release of iOS6 in September of last year, which introduced problems for tracking visits from iOS6 traffic. I wrote about this issue a few months ago and some methods of helping to assist in attributing the data to something in an attempt to reclaim the data.
The core of the issue is that iOS6 Google search traffic does not properly attribute as organic search traffic, it instead comes as direct traffic even when coming via a Google search result page to a page on your website. This is obviously causing webmasters to lose a large amount of their search traffic data for mobiles. Especially with mobile traffic increasing more and more over the years, there has never been a more important time to optimise for mobiles.
The technical reason for this not working properly is that iOS6′s Safari did not support the “meta referrer” tag, which appears to now have been resolved
In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us some insights about paid distribution methods and explains how they can be used.
Help a reporter out
Ifttt (If this then that)
Improved Content Marketing With Facebook Graph Search
With the games industry booming and as popular as ever we thought it would make a perfect case study for some social media analysis. Not only that, 2013 promises to be an interesting battle between the computer games console heavyweights – Nintendo, Xbox and PlayStation. With Nintendo having already released the Wii U and with both Microsoft and Sony set to launch brand new consoles ready for November, it can only mean one thing – PR warfare! Let the games begin…