University of Brighton – SiteVisibility Prize 2013

Posted by in Working In Search on July 22nd, 2013 0 Comments

WP 20130722 005 1024x576 University of Brighton   SiteVisibility Prize 2013

It’s hard to believe it’s a year since we were last here at Brighton campus handing out our SiteVisibility prize but it was time once again to present our award for digital excellence at the school of computing, engineering and mathematics at Brighton University.

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Analytics – Test Your Code in Real-Time

Posted by in Analytics, Search Marketing (SEO) on July 19th, 2013 0 Comments

real time analytics 2 Analytics – Test Your Code in Real Time

One great thing that Google have been improving upon lately is there real-time Analytics reporting. It’s a tool that makes testing easier; also it can sometimes just be interesting to know how many people are on the site at the moment and where they are! (Hopefully big numbers!). This amazing resource also seems to be getting missed by a lot of SEO’s so I thought I could provide a brief introduction!

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Procrastination in the Digital Industry

stress Procrastination in the Digital Industry

At SiteVisibility I always make the most of all of our internal and external training sessions so when they come up, I’m usually first to wave my hand in the air shouting me me me! Something brilliant about SiteVisibility is the R&D program in place and how they invest huge amounts of time into each employee giving us the chance to learn new skills both to help us in work and in our day to day lives.

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Facebook Graph Search – Podcast Episode #218

Posted by in Internet Marketing Podcast on July 16th, 2013 0 Comments

In this weeks’ internet marketing podcast Kelvin talks about Facebook Graph Search. He explains the idea behind it, how it evolved, and the differences between Google and Facebook search queries. He also gives us some deeper insights into the data structure of Facebook Graph Search and the technology behind it. Finally he makes some assumptions about how it might affect the future of search and gives some advice about how to make the most of it.

facebook graphsearch1 Facebook Graph Search – Podcast Episode #218

Industry Analysis – How Online Travel Providers Use Social Media

Posted by in Social Media & Online PR on July 10th, 2013 0 Comments

travel brands on social media Industry Analysis   How Online Travel Providers Use Social Media

As everybody knows, travel has changed a lot over recent years, and even more so when you consider what booking a holiday was like 10 years ago. The expansion of the internet has had a significant impact in the way people book flights, and how they look for information about places to travel. There are several companies which have taken advantage of these new age opportunities by delivering a wide selection of the cheapest possible flight and travel options available.

These well-established travel providers have gained worldwide brand recognition, especially during a sustained period of poor economic growth the interest and consumer desire for travelling at the most competitive prices has hit an all time time. Not only that, with the rise of these travel sites brings more purchasing power to the consumer as they research for the most convenient and cheapest deals. But what impact does and can social media have in this dynamic?

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Bing Search is Nearly One Third of US Traffic

Posted by in Search Marketing (SEO) on July 10th, 2013 0 Comments

comScore recently released their United States search engine rankings market share report. Back in February, Google posted its highest U.S. market share on record and clearly still holds the lion’s share of the U.S. search market currently, their biggest competitor Bing, and similar search engines “Powered-By-Bing” such as Yahoo are making a good bid to compete in the same space as the gargantuan search company.

bing Bing Search is Nearly One Third of US Traffic

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Webgains – International Performance Marketing – Podcast Episode #217

Posted by in Internet Marketing Podcast on July 9th, 2013 0 Comments

In this week’s internet marketing podcast Kelvin discusses the challenges of international performance marketing with Stephen and Sarah from Webgains UK. Stephen is the Managing Director of Webgains and has been working in the field of digital marketing since the mid-1990’s, and Sarah is their Communications Manager. During the interview, they talk about the changes in performance marketing over the last few years, the adjustments to the required skillset for working in this industry and the current trends in performance marketing. Stephen then gives some insights about how to approach different potential markets and how complex it can be, he then goes on to explain the role of networks and brands when expanding internationally.

webgains1 1024x768 Webgains   International Performance Marketing   Podcast Episode #217

Webgains

Introduction to Performance Marketing with Chris Johnson – Podcast Episode #216

Posted by in Internet Marketing Podcast on July 2nd, 2013 0 Comments

In this week’s internet marketing podcast, Kelvin talks with Chris Johnson about performance marketing. Chris Johnson is the Content Director at PerformanceIN.com and gives us some insights about the history of performance marketing and what it is. He explains the current situation, the ultimate goal and the ecosystem of performance marketing and talks about the characteristics of a good affiliate manager and the differences in the UK and US markets. At the end Chris gives some advice for hobby bloggers and shares some resources like good performance marketing whitepapers and events.

target Introduction to Performance Marketing with Chris Johnson – Podcast Episode #216

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PerformanceIN.com

#GrowWithTwitter – London Film Museum

Posted by in Social Media & Online PR, Training on July 1st, 2013 0 Comments

twitter #GrowWithTwitter   London Film Museum

Here at SiteVisibility one of the things I love is the importance the company places on personal development and we are always keen on enhancing our knowledge and understanding of the digital landscape. I have worked on various Twitter Advertising Accounts in the past and have seen some great results engaging with a range of users online so when the opportunity came around to go to a Twitter conference I took this with both arms wide open!

Last week we took time out of the office to meet up with Twitter in the London Film Museum. The topic of the morning was to discuss how Twitter could help businesses grow and engage with their target audience using a variation of both organic and paid approaches.

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SiteVisibility – Business in The Community Award Winners 2013

Posted by in CSR & Sustainability, News on June 28th, 2013 0 Comments

bitc awards 1024x576 SiteVisibility   Business in The Community Award Winners 2013

So the stage was set, after some brilliant community and CSR work from the SiteVisibility team we headed to Reading last night for the BITC South East Responsible Awards Gala Dinner, with our collective fingers all crossed.

It has been a fantastic journey for us and all the charities and partners we’ve worked with over the previous months and being shortlisted for the BITC awards is fantastic recognition for our efforts. It also presents the opportunity to let other businesses see how they can work to help and improve the communities that they form part of.

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