Social networks have become an increasingly important tool for companies in order for them to help build a closer relationship with their customers. Furthermore, apps and new technologies have revolutionized people’s experiences with brands making them much more instantaneous. Facebook and Twitter are two of the social networks that congregate the majority of people who have an online profile, and this situation represents the perfect opportunity for companies to implement marketing strategies to reach more people than ever before.
However, most organisations do not perform the same tactics in the social network field, there are some which have more impact on people basing their actions on communicating closely with their customers, for instance answering personally to a follower’s questions, and then there are companies that use social platforms only for product promotion.
This week’s internet marketing podcast shares a talk from the BrightonSEO conference which took place in April. David Whatley, the founder of MiShop.local Ltd., a specialist local search optimisation and local citation building services for SMEs, SEOs, Digital Agencies, Franchises and National Chains, talks about scaling optimisation processes for local service and how to control your brand during this process. He further gives some insights about local listing sites and explains the 7 C’s of SEO.
Over the last 2 years the amount of companies sharing information, data or knowledge by creative infographics has increased dramatically. More and more companies use infographics to spread their content to an audience they might not reach normally as well as helping their consumers get key information within a easily accessible graphic. This article takes insights from a recent workshop held at the content marketing show as well as from the great work we produce for our clients. The findings below discuss an overview of what makes an infographic successful, how to come up with an infographic idea, how to create it and how to outreach your infographic.
Yesterday Instagram officially launched it’s first video sharing tool to put Facebook in direct competition with Twitter’s successful Vine-app.
Instagram explained the move, feeling that “some images need more than static to come to life”. Instagram which is available on Android and iOS (after Facebook purchased for $1bn back in April last year) now shows a video icon to the right of the normal image capture icon.
We really appreciate all our fans across the globe who regularly tune in to our Internet Marketing Podcast each week for the latest news in search and digital marketing. Some of you might not know but our podcast is now 7 years old with the very first episode recorded June 18th 2006! We’ve now reached well over 1 million podcast downloads with an audience that spans the globe from Brighton all the way to Australia.
Back then the online world was so different, it’s quite scary to think how much the digital landscape has changed, but one thing that hasn’t changed here at SiteVisibility is our passion to provide our fans and listeners with the most up to date insights on all things digital!
Linkbuilding is still at the core of SEO and content marketing is now at the forefront of obtaining high quality links. Whether you’re writing blog posts, creating infographics, recording podcasts or publishing eBooks the purpose is to get people to engage with them. In a lot of cases, people won’t just stumble on your content and it’s up to you to promote it, usually through outreaching to blogs and news sites etc. but the question is how?
In this week’s internet marketing podcast, Kelvin and SiteVisibility’s very own Scott Colenutt talk about guest posting and whether it is doomed or not. Scott is a Digital Marketing Manager, and has been working in the digital marketing industry for a couple of years. Kelvin and Scott discuss the changes in guest blogging over the last year, the risks and dangers of guest blogging and how to identify a good quality link. Scott gives some further advice and tips on how to approach guest bloggers by going down the social route, by using different tools, and gives some insights about the dos and don’ts when contacting bloggers for the first time.
In this week’s internet marketing podcast we present another talk from BrightonSEO. Dan Patmore, a Search Manager at Argos who looks after everything related to SEO and PPC discusses how to prioritise, drive and survive as a large organisation. Argos is the biggest multi-channel company in the UK with more than 70% of the UK’s population shopping with the chain every year. The company has lots of different stakeholders which makes SEO very difficult and challenging. Dan talks about their SEO processes, the differences in onsite and offsite SEO, and how to identify priorities. He outlines the importance of education, patience, relationship management and speed during his presentation and gives us some useful tips at the end.
Last Friday, the Content Marketing Show was held at Logan Hall at the Institute of Education, and was proudly presented by SiteVisibility and a few other lovely sponsors. We spend a lot of time creating great content for our clients, like the Dreamliner animated graphic that we created recently for Thomson (See right).
We’re always looking to learn more about the best ways to make great content so that we ensure we’re leading by example.
Here is our round up of the top some most important take-away points from each of the talks at last weeks show:
This year’s Content Marketing Show was a great success with over 1,000 registered attendees learning all about the world of content marketing. It’s a trend that has become so important for online marketing campaigns and the numbers of marketers on show last week prove that there’s so much intrigue and so much to learn.
It was interesting to see the processes and strategies that facilitate content creation but it’s vitally important to be able to do this in an efficient way as well as being able to gain the most exposure possible. Here’s a list of the best tools to help you deliver on your content marketing campaigns.