Yesterday I led a training session on how social media can support charities in increasing awareness and fundraising efforts. This was part of an event created by Russell New in support of Trustees week.
In a recession, when donations are harder to come by, it is more important than ever for charities to stand out for the crowd and differentiation is becoming crucial if charities want to reach out and encourage people to take action. Social media provides an excellent opportunity for charities to tell their story, reach a wider audience and show the end result of their campaigning to maximise the impact.
For the majority of the bigger charities, social media is a central part of their marketing and communications mix and most are creating some measurable marketing and engagement successes using social media.
There’s more complexity in social media today than there was 12 months ago, more platforms and more devices to consider and for the smaller charities who don’t have the same resources or budget available they are struggling to keep up.
My presentation below was designed to give these smaller local charities and introduction into why social media is so important, how to go about creating a strategy and what to do once you’ve got yourself set up.
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This episode sees Kelvin and Andy discuss Google’s social network, Google+ (with a cheeky discussion about iOS6 at the end too). A few topics brought to the table include authorship mark up, how Google+ effects the indexing of your content and whether Google+ is right for you and your business.
In just one day you’ll build an understanding of how to easily build great content.
What & when?
That’s right the content marketing show arrives November 20th and has a whole host of great speakers lined up. Not only that, we mentioned last week that there’s a some exciting workshops the day before the conference on Monday 19th November.
This particular workshop focuses on creating killer content and will be run by Kevin Gibbons – founder of Quaturo a leading agency in London.
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In just one day you’ll build an understanding of how to get your content featured by Journos and Bloggers.
What & when?
Here’s something exciting for you this November – in just over two weeks time (November 20th) the content marketing show will be opening its doors to hundreds of digital marketing boffins and business owners from across London.
However, what’s even more exciting is the workshops which are lined up the day before the conference on Monday, 19th of November.
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The SERPs are continuously evolving and there are now more and more ways to make your results stand out from the crowd. One of these methods is the rel=”author” tag.
What is Rel=”Author”?
Rel=”author” and rel=”me” are types of Google authorship markup that can be used to enhance your results in the search results by adding your face and name to your posts.
Not only does this help with building the online reputation of your site and writers, it also makes your results appear more clickable and has been proven in many cases to improve click through rates by large amounts.
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I used to do a lot of running. I ran the London marathon in 2004 and have done a lot of half marathons and other running events. Kelvin (strategic director here at SiteVis) and I used to run to work together when our offices were in Shoreham. Then we both had children and funnily enough running went out the window for both of us. Being woken up several times a night, every night, for over 2 years kind of killed my enthusiasm for getting up at 6am for a training session. But then I decided enough was enough and it was time to get back into it. So I re-joined British Military Fitness and at least twice a week you’ll find me on Hove lawns at 6:45am being shouted at by a couple of soldiers.
A couple of months ago I sent an email round the office asking if anyone wanted to take part in the 10k Major series, an off road 10-12k race with obstacles and mud and water. Assuming (hoping) I’d have lots of takers I booked myself a place on it. I got one reply….and it was a ‘no way’. So I was on my own.
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In this episode of the Internet Marketing Podcast Kelvin and Andy discuss the top 5 business books of the year. From Dave Trott to Seth Godin, get an insight into useful books to add to your collection.
Resources:
The Herd by Mark Earls
Creative Mischief by Dave Trott
Poke The Box by Seth Godin
Rework by 37 Signals
Culture Shock by Will McInnes
CSR has always been very important for us here at SiteVisibility. This year we have committed to raising £1600 for the NSPCC to support and help them with their fantastic work.To help us reach our fundraising total for the children’s charity, we have been involved in several projects and events, such as our Inter-Agency Football Tournament and our Brighton Digital Pub Quiz.
During September and October, the SiteVisibility ladies took part in a hugely creative and innovative charity project, Uniform@Work. For one month, the SiteVisibility girls decided to ditch their normal attire to wear a little black dress in the name of charity.
Inspired by the 2009 ‘Uniform Project’ established by Sheena Matheiken, the Uniform@Work project highlights the importance and benefits of sustainable fashion. We believe that you don’t need to spend much on what you wear to look good, and took on the exciting challenge to ‘get creative’ with fashion in a sustainable way.
We received lots of support from local businesses donating accessories and old clothing items which we used to spice up our outfits. Photos and experiences were shared on a daily basis on our very own Project Blog uniformatwork.tumbr.com. Check out the blog to see what we looked like every day.
We would really just like to thank everyone who has supported us, either by donating cash on our Just Giving page or clothing items and accessories.
The project raised a total of over £500, getting us much closer to reaching our fundraising total!
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Recently, Google Adwords came up with 2 new features, very handy for advertisers:
1) Date Range Comparison
You can find the new feature in the Campaign Tab. This is very useful if you want to build a date range comparison chart, and is very easy and straightforward to use. There are few options: compare with previous period (a day, a month or a quarter before), the same period last year or you can even customize it. As before, when you were building charts, now you can compare performance, conversions and Google Analytics (bounce rate, page/visit and avg.visit duration).
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In this episode of the Internet Marketing Podcast Kelvin and Andy discuss BrightonSEO. BrightonSEO is a free digital marketing conference held twice a year in Brighton, speakers from digital sectors hold the attention of around 2,000 people each time. This episode hooks you up with useful resources mentioned throughout the day.
Resources:
Link Detective
Pinalytics
Change Detection
Robotto
Analytics Dashboards
Social Crawlytics
