Last Friday, the Content Marketing Show was held at Logan Hall at the Institute of Education, and was proudly presented by SiteVisibility and a few other lovely sponsors. We spend a lot of time creating great content for our clients, like the Dreamliner animated graphic that we created recently for Thomson (See right).
We’re always looking to learn more about the best ways to make great content so that we ensure we’re leading by example.
Here is our round up of the top some most important take-away points from each of the talks at last weeks show:
This year’s Content Marketing Show was a great success with over 1,000 registered attendees learning all about the world of content marketing. It’s a trend that has become so important for online marketing campaigns and the numbers of marketers on show last week prove that there’s so much intrigue and so much to learn.
It was interesting to see the processes and strategies that facilitate content creation but it’s vitally important to be able to do this in an efficient way as well as being able to gain the most exposure possible. Here’s a list of the best tools to help you deliver on your content marketing campaigns.
In this week’s internet marketing podcast, we are presenting a talk from April’s BrightonSEO conference. Aleyda Solis, an International SEO Consultant, talks about the key do’s and don’ts when going international. She explains the most important steps for creating international SEO campaigns and outlines the most important questions to ask when working on digital marketing abroad, such as ‘do I have international potential and international audience?’, ‘how can I target international audience?’ and ‘how do I develop an international site?’. She also gives very helpful recommendations for different tools to make life much easier during the process of going international.
Brand Wikipedia pages are an informative directory-esque listing which allows your company to showcase itself on one of the most authoritative and searched for sites on the web.
What are their benefits?
Positive brand reinforcement.
Potential to increase referral traffic via the brand page and subsequent citations.
Potential to ensure brand exposure at the informational stage of a user search journey.
Though the initial stages in setting up a Wikipedia page can be challenging, there can be significant long term benefits in having a brand page which can be both found and referenced by Wikipedia users.
There is also benefit in building and owning trusted Wikipedia accounts. These accounts can be used to update the brand page and add subsequent citations to additional related Wikipedia pages.
In this week’s internet marketing podcast, Kelvin and Natalie Wright talk about all around Google penalties. Natalie is working with SiteVisibility during her placement year from the University of Brighton, primarily in the technical SEO team. Kelvin and Natalie talk about the Google Penguin update, which tools help to check whether a site has been penalized or not and how the Disavow Tool works. They further give some insights on how to identify good and bad links, and how to best contact a webmaster to remove a link. Finally, Natalie also shares her experience of current backlink removal work.
Twitter announced yesterday at the Internet Week event in New York that they’ll be introducing a brand new advertising product for media and consumer brands.
The new service titled ‘Twitter Amplify‘ will allow advertisers to promote television clips on Twitter. Imagine, sports replays from say the Champions league final accompanied with beer commercials or even a weather forecast being made visible and watchable all through your Twitter feed.
This week’s internet marketing podcast is based on a talk from April’s BrightonSEO. Berian Reed from Auto Trader talks about automating SEO on large websites. Auto Trader is a big data company with around 11 million users, 1 billion page views every month and 120 million searches just for cars. Not surprisingly, SEO is their biggest traffic driver. Berian gives us some useful tips, tricks and tools about how to make the life of SEO companies easier and how to automate a lot of ‘boring’ stuff in SEO.
Back in March, the head of the web spam team at Google, Matt Cutts announced that there would be a big Penguin update later this year. Well we didn’t have to wait long. On Friday whilst responding to @mrjamiedodd on Twitter, Matt confirmed that they will be rolling out Penguin 2.0 in the next few weeks.
In my last post I quickly discussed that the new Universal Analytics code was in beta. You can read that write-up here.
Now I wanted to go over how Universal Analytics actually works. Its brand new code to us all, looking and working completely differently to the previous versions. However, it is possible to de-mystify the code and gain a better understanding of how it works.
Our very own Digital Insights Manager Matthew Hendry took to the stage this year with his innovative approach to presenting – where he interacted with a video of himself live in front of the BrightonSEO crowd! Matt discussed the various models and stages of innovation and why it’s so important for your business. We chatted to him about what he thought of BrightonSEO this year, whether businesses should encourage innovation and whose responsibility is it within a business to drive innovative practices.