In this week’s internet marketing podcast, Kelvin gives his advice on how to increase the efficiency and effectiveness of outreach efforts. He talks about the challenges when doing outreach and recommends some very useful tools to make your outreach process much more efficient. Finally, he gives us some insights about paid distribution methods and explains how they can be used.
With the games industry booming and as popular as ever we thought it would make a perfect case study for some social media analysis. Not only that, 2013 promises to be an interesting battle between the computer games console heavyweights – Nintendo, Xbox and PlayStation. With Nintendo having already released the Wii U and with both Microsoft and Sony set to launch brand new consoles ready for November, it can only mean one thing – PR warfare! Let the games begin…
Google AdWords recently introduced another new feature to encourage advertisers to convert their campaigns to enhanced ones. Google now allows advertisers to add specific text that will display for their sitelink descriptions within their ads.
Paid search ads will look much more similar to organic search results. The sitelinks will still serve as shortcuts to the most important pages of your site; helping prospective visitors find more easily the information they need and navigate your site in a timely manner.
In this week’s internet marketing podcast, Kelvin talks about how to do competitor research for content marketing and explains why it is so important to look at what the major players in your industry are doing. During the podcast, Kelvin gives us some very useful tips how to identify competitors and explains four of his favourite SEO tools which provide great insights about your own company, as well as your competitors.
Link building is still one of core elements of SEO and it’s likely to stay that way for at least the foreseeable future. In a post penguin world, it’s the quality of links that matters, not the quantity. The interesting part of the debate is defining exactly what a quality link is. One way we can begin this examination is by analysing the terms natural and relevant.
Twitter Vine is 6 months old to the day, (launching back in January this year) and with that news we thought it was about time to see which brands and industries were making the most of this technology to promote their products and services as well as analysing what makes a good Vine.
The energy drinks industry has really taken off over the last 10 years, with the pace of city life increasing so has the need to feel energised in order to get through situations where your energy levels may be waning. Whether you’re powering through revision notes or working in a busy office you’re likely to see someone with an energy drink in hand powering through the day or even night.
When it comes to generating buzz around a brand, energy drinks brands go big, very big. Consider Red Bull’s space jump last year… not even the sky is the limit when it comes to getting their brand in front of a wide audience. A spacesuit blazoned with their logo in front of the world live on TV was a monumental level of advertising. With that in mind, surely they must be using some interesting strategies and methods to extend their marketing activities out to their audience right? Well, let’s take a look…
In this week’s internet marketing podcast, Kelvin discusses the fairly short but very important history of search engines and some major concepts behind linkbuidling. He explains what a hyperlink is and which characteristics it contains. He then gives us some insights into PageRank, the link analysis algorithm, and how it evolved over time. Finally he explains what a nofollow link is and how a ‘normal’ website portfolio should look.
It’s hard to believe it’s a year since we were last here at Brighton campus handing out our SiteVisibility prize but it was time once again to present our award for digital excellence at the school of computing, engineering and mathematics at Brighton University.
One great thing that Google have been improving upon lately is there real-time Analytics reporting. It’s a tool that makes testing easier; also it can sometimes just be interesting to know how many people are on the site at the moment and where they are! (Hopefully big numbers!). This amazing resource also seems to be getting missed by a lot of SEO’s so I thought I could provide a brief introduction!