We had a fantastic time at #brightonseo, it was great to see so many faces there – old and new. The event was the biggest and best yet with around 2,500 attendees, a whole host of amazing speakers spread across the whole of Brighton dome.
As you all know before the event we let everyone know that we’d be running a competition to win tickets to London zoo. We got you all to send in your best panda and penguins jokes throughout the day and we have to say there were some good ones as well as the odd one that would make even those adorable animals cringe.
Here’s a list of some of our favourites:
In this week’s episode of the Internet Marketing Podcast, Kelvin talks to digital content marketer Ryan Skinner who works for Velocity Partners, a London based B2B marketing agency. Ryan is account side trying to ensure that his clients get the most out of digital marketing by using a variety of content marketing tactics and techniques.
Kelvin and Ryan discuss how content generally starts helping people define their problems, gives them a vocabulary to talk about it, and gives them solutions related to different products. Also during the interview Ryan gives us some insights about the different views of what content marketing actually is, how it’s changed over time and what the difference between B2B and B2C content marketing are. He also tells us what he thinks about SlideShare and talks about Marketing Automation.
We’ve got some exciting news for all attendees at BrightonSEO as we’ll be giving away another fantastic prize at this weeks event.
As SEO’s all know, Google are constantly updating their algorithm with the names of their 2 favourite animals (pandas and penguins)! For some, these updates can cause worry and fear, but you know what they say… laughter is the best medicine.
That’s why in light of the latest panda update we thought we’d give all you wonderful SEO’s a chance to laugh in the face of these furry foe by getting you to share your best panda and penguin jokes over Twitter. (If you can even make them SEO related, well then you’re truly a comedy genius!)
In this week’s internet marketing podcast, Gareth Davies (Managing Director of GSINC Limited) interviewed some of the speakers from the 2013 London SES. They gave their opinions and insights into lots of top digital marketing questions like ‘what is content marketing?’, ‘why are goals and analytics so important?’, ‘why should we make online videos?’ and ‘why it sometimes might not be advantageous to upload videos on YouTube’.
BrightonSEO is back! we’re just a few days away from the event and we can’t wait to see you all there. This year’s conference is bigger than ever with over 2,500 attendees planning on entering through those Brighton dome doors!
If you’re not excited yet then you should be! We’ve got a fantastic list of speakers presenting talks ranging from pitching to journalists to turning your ideas into innovation. The big day is April 12th, but just in case you didn’t know Thursday 11th April is another fun packed day. We’ve got a great big selection of workshops covering topics such as local and mobile SEO, there’s even a highly important penalty recovery one too. After that, there’s a variety of roundtable events where you get to discuss what really matters to you as well as getting to know some other key industry figures.
At this point, it’s fair to assume that everyone has heard about the importance of content marketing lately, and it’s clear that for a digital marketing campaign to be successful, creating interesting and useful unique content has to be a major consideration. We’ve written a few posts about it over the past few months, and we even run a conference dedicated to making the most out of it. So, what do we do to create brilliant content for our clients? Some of our favourite kinds of content are below.
In this week’s Internet Marketing Podcast Kelvin interviewed Natasha Woodford. Kelvin and Natasha recently started their own digital recruitment business called Clockwork Talent. The recruitment business, which is located in the old terminal building at Gatwick airport, aims to find the right jobs for the right people.
Kelvin and Natasha talk about the recruitment process and some of the things that work well in recruitment, they also provide some helpful tips that employers, recruiters or indeed candidates can do to find the right person at the right time.
Google has been personalising everyone’s searches more and more – with that it’s necessary for us SEO’s to understand the effects of this and why certain search results appear when the conventional rules of SEO don’t apply.
This is a very important issue to consider especially if you’re servicing a local area with your products. Depending on the location of where you’re searching you’ll be receiving different tailored results. For instance, shops which have different locations will feature differently depending on where you’re searching from.
Your location history is also taken into account, this includes smart phone, desktop and laptop searches regardless of the fact if you’ve turned off the location sharing option. Google will look at your previous activity that corresponds to your previous locations and tie that in with its suggestions and ranking results.
In this week’s episode of the Internet Marketing Podcast, Kelvin and Andy discuss Google penalties. Nowadays, it’s a lot more likely for websites to be affected by a Google penalty. But not every drop in your rankings automatically means that you have been penalised. Through the invention of Google’s Webmaster Tools, they’ve been increasingly helpful in letting webmasters know if they have been penalised or not. Andy and Kelvin also discuss what to do when receiving a Google Penalty Message.
Webmaster Tools Updates
Disavow Link Tool Checklist
Google Penalty Warnings
It’s that time of year again where the digital marketing world pays Brighton a visit.
BrightonSEO conference tickets sold out in a flash and once again we’re expecting big numbers, over 2,000 digital marketers from around the globe will be walking through those famous Brighton Dome doors for a 2 day digital extravaganza of workshops, roundtable events and presentations.