Public Relations is about managing the flow of information between an organisation and the public. How does PR relate to SEO? Online PR has its own set of objectives, but has a lot in common with SEO. PR professionals looks to get a company or product mentioned in well-read and authoritative press, whether that’s a print publication or a news website, to help spread company messages and awareness of a brand. An authoritative website picking up a company story can be a great win for PR, increasing exposure of a brand or message, but it can also fulfil SEO objectives; gaining links from trusted and authoritative news sites can help a website rise up the search rankings.
The problem with online PR in the past is that it has tended to ignore SEO. This means that these company or product mentions are rarely accompanied by the keyword-rich hyperlinks which can help a website gain better visibility in search rankings.
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There’s a really interesting trend I’ve seen in some excellent posts like PR has a big role in joined up marketing, but can it step up? by Danny Whatmough, talking about Earned and Owned Media in relation to PR and Social media. Earned and Owned Media are part of a trinity with Paid Media.
Lots of people have been talking about this in the world of PR and Social media, but not in search, which is a shame as I would have thought the industry should be thinking about these ideas.
I’m a big believer that there’s a fine line between Link Building and SEO and I’d go as far as saying as ‘online earned media’ is probably a better description of what most link builders get up to rather than building links. Read on
The benefits of secondments are three-fold; for employer, employee and host organisation. They can take a variety of forms, even within a company or organisation, or with another institution, whether it’s public, private or non-profit.
In the past we’ve had secondments at charity organisations as part of our CSR objectives, but recently we’ve realised just how much they can offer us and our customers. Sharing knowledge and skills between organisations means improvements in processes and opportunities for everybody. Secondments give organisations the opportunity to build bigger networks and share expertise. I asked some SiteVisibility team members about their secondment experiences. Read on
With SEO coming up to its 20th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds!
Now with Google’s latest “Orion” update, it looks like meta-descriptions may be following the same fate as meta keywords. Which begs the question of what would happen if Google decided meta titles were no longer a worthy ranking factor?
Well thankfully, your title tag is still one of the most important factors to optimise for. But if you’ve optimised your page content and you’re still not achieving the SEO results you were hoping for, what next?
Integrating your paid and organic search campaigns with your other marketing channels can dramatically increase website traffic and leads, whilst maximising ROI across the entire marketing mix. Especially when you embed integrated search deep within the marketing strategy.
What has THEME, KOALA & CAPER got to do with integrated search?
Since discovering the famous marketing acronyms AIDA (Attention, Interest, Desire, Action) and SOSTAC (Situational Analysis, Objectives, Strategy, Tactics, Actions, Control), I’ve been a big fan of handy ways to remember strategic marketing techniques.
So, since working at SiteVisibility I’ve been testing a number of models to help our clients increase website traffic and conversions, whilst reducing their PPC spend. I’ve developed these into 3 integrated search models made up 5 letter acronyms…
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