Traditionally the preserve of PRs, a media database has become an important part of the digital marketer’s repertoire of tools in 2017. Content & Influencer Marketing relies on having contacts …
#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith
Podcast: Play in new window | Download
Podcast: Play in new window | DownloadIn today’s episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR …
ABC’s of SEO: O is for Online PR
Public Relations is about managing the flow of information between an organisation and the public. How does PR relate to SEO? Online PR has its own set of objectives, but …
Do Search Marketers really Get the Future of Earned & Owned Media?
There’s a really interesting trend I’ve seen in some excellent posts like PR has a big role in joined up marketing, but can it step up? by Danny Whatmough, talking …
SiteVis Secondments: Our Experiences
The benefits of secondments are three-fold; for employer, employee and host organisation. They can take a variety of forms, even within a company or organisation, or with another institution, whether …