Google ‘Jump to’ Links Getting Confused by AJAX?
Last week Google announced they were testing the use of ‘Jump to’ links in snippets, which direct users to the part of the page which is most relevant for a particular query using named anchors within the page. Richard at Seogadget has a nice write up of how Google is using these links and how you can go about influencing them.
Basically, Google is latching onto id names within the markup of a page. i.e. www.mydomain.com#my-named-anchor.
The problem is a lot of javascript/ ajax scripts also use the # tag in the url and named anchors to trigger actions within the content of the page and Google might not be filtering these properly from the pages which use named anchors in the traditional way to jump to parts of the page.
As an example the FLA’s car finance guide triggers the ‘Jump to’ links on this query:
