Is Google + just ‘Facebook for Grown-ups’?

When Facebook was launched I decided not to join up. It just seemed like another website to waste my time entering data into, uploading pictures and then never use. But suddenly I found that I was missing out on events, news and parties because everything was happening through Facebook and I wasn’t part of it. So I joined up, got sucked in for a while, checked it 20 times a day, changed my status, uploaded pictures etc. After a while the novelty wore off a little and now I just dip in from time to time, but it’s still a great way to stay in touch and connect with people without actually having to ‘get in touch’ with them.

Then there was Google Buzz and just as I decided to start using it, it seemed to vanish. People found Google Buzz difficult to get into because you couldn’t categorise the people you were following. It also had a big security flaw when it was launched that opened up Google Profiles to outside people so that they could look at who your contacts were and who you were chatting with most, so many people were sceptical about getting involved and it got off to a slow start. Also, with most people already using Facebook and Twitter, a lot of people thought ‘what’s the point?’ Google Buzz was around for a little over a year before Google announced that they were going to shut it down. I’m glad I didn’t waste my time.

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Integrated Search – 3 New Strategies You Can’t Live Without

With SEO coming up to its 20^th birthday, a lot has changed since the use of keywords in tiny white text on white backgrounds!

Now with Google’s latest “Orion” update, it looks like meta-descriptions may be following the same fate as meta keywords. Which begs the question of what would happen if Google decided meta titles were no longer a worthy ranking factor?

Well thankfully, your title tag is still one of the most important factors to optimise for. But if you’ve optimised your page content and you’re still not achieving the SEO results you were hoping for, what next?

Integrating your paid and organic search campaigns with your other marketing channels can dramatically increase website traffic and leads, whilst maximising ROI across the entire marketing mix. Especially when you embed integrated search deep within the marketing strategy.

What has THEME, KOALA & CAPER got to do with integrated search?

Since discovering the famous marketing acronyms AIDA (Attention, Interest, Desire, Action) and SOSTAC (Situational Analysis, Objectives, Strategy, Tactics, Actions, Control), I’ve been a big fan of handy ways to remember strategic marketing techniques.

So, since working at SiteVisibility I’ve been testing a number of models to help our clients increase website traffic and conversions, whilst reducing their PPC spend. I’ve developed these into 3 integrated search models made up 5 letter acronyms…

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