MyTuxedo Case Study

Integrated Multilingual SEO and PPC for Ecommerce
“SiteVisibility has delivered great results as well as adding considerable value. With an 81% increase in traffic and 36% increase in revenue within 6 months, we wouldn’t hesitate to recommend SiteVisibility to anyone looking for a results-driven agency”

Tim Grimaldi
mytuxedo MyTuxedo Case Study
Director
MyTuxedo.co.uk

Download the MyTuxedo.co.uk Case Study

MyTuxedo.co.uk is a retailer of men’s formalwear, including tuxedos, suits, and accessories. Having expanding into Europe three years ago, they now sell to Germany and the Netherlands and are building a reputation for being the premier online retailer of formal menswear. Their continued growth in the entry into European export markets required an integrated, multi-lingual campaign using SiteVisibility’s own international Search marketing team.

The Brief:

SiteVisibility was taken on by MyTuxedo.co.uk to increase the rankings of key traffic and revenue generating keywords.

The Strategy:

The integrated SEO and PPC campaign involves a variety of elements including:

  • Technical on-site SEO recommendations in English, Dutch and German sites
  • Metadata recommendations for UK, German and Dutch site
  • Competitor backlink analysis
  • Creating a ‘Social Calendar’ as a Hook for SEO campaigning
  • Video optimisation and syndication
  • Onsite SEO copy recommendations for newly created pages
  • Google Merchant Centre recommendation
  • A Student Union discount voucher code scheme

The Results:

In the first six months of the campaign, February to July 2011, the results included:

  • Overall increase in search traffic of 81%
  • Increase in non-branded SEO traffic of 102%
  • Rise in transactions from SEO of 49%
  • Increase in revenue from SEO up 65% compared to the same period in 2010.

For the International Sites:

  • DE: 85% increase in traffic
  • 37% increase in transactions
  • NL: 71% increase in traffic
  • 33% increase in transactions

For Paid Search:

  • UK: 39% increase in revenue in 2011
  • NL: 62% increase in revenue in 2011

Added Value:

  • Technical implementation support
  • Mobile Search recommendations
  • Advice on Online Reputation Management
  • Meta-data recommendations for all sites
  • Conversion Rate Optimisation (CRO) Recommendations
  • Market Entry Analysis
  • Insight led R&D: identifying trends and growth areas in International markets
  • Tailored reporting designed to integrate with client’s own management reporting.