So you have a site full of quality visitors, you now need to ensure that
they don’t head off to one of your competitors. To generate interest
and action, you need to provide visitors with relevant web pages, compelling
content and move them through the buying stages.
Site Visibility helps you do this in a number of ways.
- Online copywriting and content – a visitor will know what they want to see so it is important that you show them it! Having compelling and well written content on your site is vital. If a customer is not immediately given the information they expect, they will leave. We make sure this doesn't happen.
- Opt In Email marketing - email communication can be a great way to help convert an interested prospect into a customer as well help genearte more repeat business from existing customers. By sending out a timely and targeted email to an opt in user you can encourage them to take action.
- Usability testing - by carrying out usability tests on your site you can identify potential barriers that are preventing users from fulfilling their online goal. Even simple alterations like altering the words on your navigation bar can often help push up conversion rates.
- Integrated marketing communications – integrating search marketing with other online marketing activity such as email can help move users through the different buying stages that they go through. Integrating promotional tools often results in higher conversion rates.
How can we help?
Site Visibility has a wealth of experience in delivering targeted visitors, maximising ROI and unlocking the full potential of your website and search marketing efforts. For more information about how we can help you convert more visitors get in touch.
So once I have customers, what should I do next?
So you now have the visitors and have converted them into customers, you need to measure the campaign's overall performance.
