Cross the border in search of ways to make your travel sales take flight

Giving a powerful insight into how investing in a top-flight search strategy can help travel businesses open up new markets in what has become an extremely competitive industry. One of SiteVisibility’s Digital Marketing Managers, Graeme Benstead-Hume, will be speaking at the Travel Technology Show on Tuesday, 7 February as he looks to explore this avenue with delegates and event attendees.

With holidays becoming something of a luxury that many struggle to afford in this tight economic climate, there has been a steady decline in travel related searches online. This demanding market regularly demonstrates how crucial it is to diversify into new fields and seek growth overseas.

Put simply, it has never been more vital for travel related businesses to increase their ranking in Search Engines in order to maintain revenue. As a leading integrated search, Search Engine Optimisation (SEO) and Social Media agency, SiteVisibility has helped shape the online future of numerous travel sector clients by exploring the opportunities for exporting their model through a proactive search strategy.

With seven years experience working across the digital industry in roles spanning from user interface design and development to digital marketing management and online conversion analyst, SiteVisibility’s Graeme Benstead-Hume has worked with a range of clients in the travel industry, including Hotels.com and Macs Adventure, to help them grow both search and social channels and capitalise on existing traffic sources.

Graeme will explore the opportunities for exporting your business model to the overseas market while avoiding the potential pitfalls, arming visitors with the know-how to optimise their online presence in order to not only survive but to flourish in this market.

Discover how to optimise your website for niche long-tail travel terms, increase the diversity of your backlink profile with keyword and brand rich anchor text and get your name out there with a comprehensive social media strategy, all backed up with a Pay per click (PPC) campaign that will enable you to successfully cross the border into new markets.

Jason Woodford, Chief Executive of SiteVisibility, commented: “With a proven track record of success in the travel and tourism sector, SiteVisibility’s talk at the Travel Technology Show is one not to be missed for anyone looking to grow their business and explore overseas markets through the power of the internet.”

Find out how to successfully cross the border into new travel avenues with SiteVisibility in the Travolution Theatre, 12pm on Tuesday, 7 February.

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