From time to time our marketing team travels across the country to provide budding digital marketers with the latest marketing innovations, tools, news and best practices. We’ve covered a range of topics so far, including Google Analytics, Google Tag Manager, Content Marketing, & SEO. On this page we’ll be sharing the slides from each of our digital marketing presentations that we’ve given in order to help you learn more! If you have any questions about any of the topics or presentations covered below, or if you’d like a member of our team to talk at your next event, please feel free to get in touch by calling us on 01273 733 433 or emailing marketing@sitevisibility.com.

Google Analytics Talks:

 

Getting started with Google Tag Manager for Ecommerce

Our Web Analyst, Jon Hibbitt spoke at the Online Seller UK Meetup in Brighton on the 6th April 2017 about Getting Started with Google Tag Manager. You can also watch the accompanying video of the talk on Periscope here:

 

Google Analytics: Best Practice for Ecommerce

Jon Hibbitt, SiteVisibility’s Technical SEO Analyst spoke at the Online Seller UK Brighton Meet Up in November 2016 about Google Analytics & best practice for eCommerce including Google Merch Store, Enhanced Ecommerce and Calculated Metrics:

 

Getting Started with Google Analytics

Jon Hibbitt, SiteVisibility’s Technical SEO Analyst spoke at the Brighton & Hove Chamber of Commerce about getting started with Google Analytics:

 

SEO Talks:

 

SEO Best Practice for Ecommerce

In this talk for Online Seller UK, Jon Hibbitt, Technical SEO Analyst at SiteVisibility talks through best practice for ecommerce SEO. He includes some great tools for Keyword Research as well as some key points to think about from a technical SEO perspective including duplicate content, 301 redirects and product retirement:

 

SEO & Metrics: Measuring Performance

Jon Hibbitt, SiteVisibility’s Technical SEO Analyst spoke to the Chartered Institute of Marketing about measuring the performance of SEO campaigns. He covers both onsite and offsite measurement as well as providing some tools to help measure performance:

 

Content Marketing Talks:

 

Measuring Content Performance

In early 2016,  Jon Hibbitt, SiteVisibility’s Technical SEO Analyst spoke to the Brighton and Hove Chamber of Commerce about content marketing and how you can measure your contents performance:

 

General Marketing Talks:

 

How to Grow Your Audience

Jon Hibbitt and Scott Colenutt spoke to Wired Sussex members about how to grow your audience through digital marketing and in particular, SEO, Keyword Research & Content Marketing:

 

Digital Marketing in the Age of 5G Mobile

Jon Hibbitt, SiteVisibility’s Technical SEO Analyst spoke at BrightonSEO about digital marketing in the age of 5G & how 5G will make mobile devices the primary digital marketing device. Jon also provides ideas on the opportunities that 5G presents: