Ensuring ‘Search’ is the driver of ecommerce success

Gopak witnesses 39 per cent increase in online search traffic

As part of a Search Marketing campaign, Gopak – the Kent-based furniture manufacturer – has witnessed a 39 per cent increase in natural online search traffic and a 45 per cent increase in non-branded search traffic. Tasked with increasing organic traffic, revenue, and the overall efficiency of the paid search campaign, SiteVisibility built a growth in leads and unique visitors by engaging with target customer audiences, ensuring Gopak maintained a strong online presence including page 1 rankings for “folding tables” and other relevant keywords

SiteVisibility - a leading integrated search, Search Engine Optimisation (SEO) and Social Media agency – delivered by using an integrated portfolio of SEO tactics and campaigns which were specifically designed for eCommerce sites, such as linkbuilding & backlink analysis, directory submissions, engaging customers in online forums and the creation of keyword rich articles.

Comparing campaign results from 2009 to 2011, Gopak also saw a 42 per cent increase in revenue from non-branded keywords; non-branded search traffic up 45 per cent and total revenue from natural search up 13 per cent.

In 2011 and as part of the organic search campaign, Gopak has also seen a 26 per cent increase in SEO traffic and a 38 per cent increase with in-bound links and a 110% reduction in Cost per Conversion as part of the paid search campaign.

Andrew Fieldwick, Managing Director of Gopak comments: “We originally appointed SiteVisibility in 2009 to improve the natural search rankings, keywords and phrases key to our business. Two years later, and having added paid search to the campaign, we are very pleased with the results achieved and our positive working relationship. Search is the driver of our ecommerce success.”

Jason Woodford, Chief Executive of SiteVisibility, adds: “Gopak’s ambitions capture the passion of our team who really enjoy helping this business develop further through our tailored search and digital marketing services. The organic and paid search aspects of this campaign have unlocked doors for Gopak as it improves its search ranking and increases traffic to its website.”

Gopak sells lightweight, portable folding aluminium tables, chairs and staging. From a one man operation founded in 1947, the company has grown to now sell hundreds of items, many manufactured to order. Their website has enabled them to extend their reach to the whole of the UK and Gopak has appointed SiteVisibility to further increase organic traffic to their site, and to improve the efficiency of their Paid Search Campaign.