Industry growth for gaming sector recruitment specialist

Pentasia witnesses a 92% increase in web traffic following SEO & Social Media campaign

As both social media and search engine optimisation (SEO) evolve to become a vital tool of the mainstream internet experience, it has never been so important for recruitment companies to embed this highly-effective form of communication within their business marketing strategies. Pentasia – the Gaming sector’s premier confidential recruitment and career consultancy – is a shining example of this, with a 92% increase in organic search traffic being driven to its website since it began working with SiteVisibility.

Leading integrated search, social media and SEO company, SiteVisibility, worked with Pentasia to improve both the amount of natural search traffic reaching their site as well as the rate of conversions that traffic delivered.

With two offices in the UK and offices in Malta, Ireland, Gibraltar, Singapore and the USA, Pentasia has a truly international reach and this had to be reflected in the design of the SEO campaign. Focusing on a number of targeted activities, including optimising page meta-data and onsite content, implementation of an on-going link-building campaign and establishing an international SEO consultancy, SiteVisibility has achieved staggering results on behalf of Pentasia.

As well as almost doubling the amount of organic search traffic to Pentasia’s website since the campaign began in July 2009, the strategy has also seen a 45% increase of inbound links. Furthermore, since July 2010, there has been a 135% increase in non-branded traffic, and a 56% increase in conversions.

As part of the campaign, SiteVisibility also implemented syndication of keyword rich articles and site submissions to key online directories. As a result, ten of Pentasia’s keywords have remained in the number one position, 19 of their keywords in top three positions and 30 on the first page.

John Doyle, Pentasia’s Group Marketing Manager, comments: “Having worked with SiteVisibility for over five years now, we are consistently impressed with the results they achieve for us. They clearly understand our business objectives and goals for the campaign. We consider SiteVisibility a strategic business partner and would happily recommend them to others based on our own faith in their work.”

Jason Woodford, SiteVisibility CEO, comments: “Increasing visits to your website and encouraging those visitors to click through and become your customers has become vitally important if businesses are to survive and thrive at a time when the internet and social media is having a major impact on all our lives. Throughout the continued global economic uncertainty, never before has reputation mattered so much, particularly for businesses like Pentasia who are operating on an international level. The fact that our campaign has been successful is evident in the statistics and it is a pleasure to be continuing to work with Pentasia to help ensure its ongoing success in this field.”

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