Kafevend Appoints SiteVisibility to Manage Integrated Search Campaign
SiteVisibility has been appointed by Kafevend, a leading provider of vending machines, to design and deliver an integrated search marketing campaign, incorporating natural SEO and paid search marketing tactics. As the UK’s fastest growing drinks vending machine company, Kafevend has an increasingly broad potential audience, with multiple groups of target consumers.
SiteVisibility has been taken on to design and implement a campaign using their THEME™ Integrated Search Marketing and VAVA™ link-building methodologies. Whilst THEME™ allows SiteVisibility search marketing experts to devise a bespoke campaign for each of Kafevend’s target audiences (Tribes), VAVA™ ensures a thorough analysis of the Kafevend link profile which enables link-building opportunities to be quickly identified and auctioned.
Jane Rowe, Commercial Marketing Director, said “we chose SiteVisibility after a competitive pitch process as their strategies and ability to tailor the campaign for our target audiences showed a thorough understanding of our business needs. We are looking forward to seeing great results.”
Upon winning the campaign, Jason Woodford, Chief Executive of SiteVisibility, said “Kafevend is an exciting and ambitious business and we are very much looking forward to getting started on this campaign and reaching out to business owners and decision makers using our highly targeted search strategies.”
For more about Kafevend or to inquire about a vending machine for your business, please visit their website.
SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets.
For further information please contact:
Jamila MacLean Homburg