Kelvin Newman set to host two sessions at UK’s largest Affiliate and Performance Marketing Conference

Kelvin Newman, Creative Director at SiteVisibility – a leading integrated search, SEO and Social Media agency – is set to host the opening session at the much anticipated Affiliate and Performance Marketing Conference & Exhibition (a4u Expo) on October 18th.

Kelvin, who edits SiteVisibility’s popular Integrated Marketing Podcast, will co-host The Science of Influence & Engagement discussion on day one which covers how the science of psychology, behavioural economics and game theory can help market products and services with greater success.

Held at West London’s Hilton Metropole 18-19 October, the a4u Expo will welcome over 1,000 delegates from across the world and host over 50 sessions led by some of the brightest talent in the digital and performance marketing industries, including worldwide brands such as Google, Expedia, Moneysupermarket and BSKYB.

Kelvin will follow up his session on day one by co-hosting another panel the next day – ‘Internet Sleuthing: Gathering the Intelligence Required to beat the Competition’. On this occasion Kelvin will be joined by Sam Crocker from OMD, Martijn Beijk from Comscore, and David Sottimano from Distilled. This session will educate the audience into appreciating competitors’ plans and understanding their areas of past success – essential insights for any brand, affiliate, or webmaster.

Kelvin comments: “The a4u Expo is more than just your typical tradeshow. It provides a structured and targeted approach to ensure that the key players in performance marketing are offered a wealth of knowledge and education in this dynamic and fast paced industry, which I just love being part of. It’s an industry where some of the biggest brands operate and generate a huge part of their digital revenue. I am honored to be part of the 2011 event, speaking alongside my peers and sharing my knowledge and ideas to the audience.

“At SiteVisibility we are a firm believer of the four i’s: Impact; Innovate; Involve; Inspire. I’m confident that I will demonstrate these elements in the a4u sessions and do the company proud.”

Kelvin is also the editor of SiteVisibility’s popular internet marketing podcast downloaded by over half a million people. It has interviewed some of the most respected marketers in the world including Google endorsed analytics expert Avinash Kaushik and the Godfather of Usability Jakob Nielsen. Listened to all over the world it’s the number one podcast for marketing in most English speaking countries on iTunes, the second biggest on iTunes US, and each weekly episode gets in the region of 17,000 listeners.
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Notes to editor

SiteVisibility is a leading integrated search, SEO and Social Media agency based in Brighton, East Sussex.
It represents clients from a range of sectors including travel; publishing; hotels & hospitality; financial services; gambling; business; sport & leisure and large multi-national brands and companies.
Site Visibility is also behind the UK’s most popular internet marketing podcast downloaded by over half a million people and is also ranked in the Deloitte Technology Fast 500 EMEA.

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