Analytics service launched to provide better insights into Digital Marketing RoI

SiteVisibility’s specialist ‘Insights & Analytics Team’ to research online behaviour of clients’ web visitors

SiteVisibility, the leading digital marketing agency, can today announce the launch of its specialist analytics service. By providing an insight into the behaviour of web visitors for its clients, SiteVisibility will provide strategies which will analyse the web metrics to enhance the user journey and improve visitor retention and loyalty, and playing further proof of the message that web analytics is a key element of successful marketing campaigns.

Quickly becoming a key component of the digital marketing sphere web analytics, through a process of investigation and testing, enables businesses to optimise campaign performance across multiple channels and devices, thus improving a clients’ return on investment (ROI).

SiteVisibility’s new specialist analytics service ranges from the initial set-up on a web metrics package through to e-commerce tracking, ensuring that clients are well informed of their data and how best to optimise them even further. SiteVisibility will also perform its conversion optimisation analysis giving its clients further insights to improve the experience of their users, as well as an Analytics health check which will include full reporting requirement consultancy, Competitor Monitoring, Goal workshops and team analytics training days.

The new web analytics service is already part of every  campaign for SiteVisibility clients and has empowered them to understand if their website is tailored to the interest of the audience; evaluate how the overall campaign is performing; and which channels they should attribute their conversions to.

Jason Woodford, SiteVisibility CEO comments: “As the economy continues to drag its heels, there has been much more focus on accountability. Web analytics can provide a client, and indeed ourselves as marketers, with extra resource to find out the true impact of the campaign which we deploy, not to mention provide more understanding of how visitors behave online.

However, the key isn’t just to use web analytics as a means to report on and analyse behaviour. It is about what you do with the data which counts and our ‘Insight Team’ is already implementing such actions to enable our clients to receive the very best ROI. We call that “Thinking beyond the click””