Chartered Surveyor to prove that SEO strategies can have a positive ROI

Collier Stevens to appear on webinar to discuss its 50% increase in traffic through implementation of effective SEO strategy

Steve Way, Principal of Collier Stevens, an independent firm of chartered surveyors, is set to appear on a popular webinar at 2pm Thursday 24th May to discuss the company’s recent success with a search engine optimisation (SEO) and Pay Per Click (PPC) campaign. The free webinar, hosted by leading search and social media marketing company SiteVisibility, will demonstrate to the audience how the strategy led to a 51% increase in traffic to the Collier Stevens website and a dramatic increase in valuable business leads.

SiteVisibility Digital Marketing Manager Graeme Benstead-Hume, will host the webinar and will address the listeners by discussing a variety of ways to measure the impact of a digital campaign, including the use of vouchers and QR codes. Graeme will then be joined by Steve Way who will openly discuss how, although working to a modest budget, meaningful results can be achieved which have had a direct impact on his business.

SiteVisibility was appointed by Collier Stevens in 2009 to increase its rankings and boost business leads for a range of residential and commercial property services. The campaign has been focussed within a modest budget designed to maximise ROI by reducing the company’s dependence on PPC for lead generation.
The results of the strategy have also included a 51% increase in visitors from non-paid traffic and a significant reduction in Paid / PPC media spend on Google Adwords.

Principal of Collier Stevens, Steven Way, comments: “I’m looking forward to taking part in this webinar. I hope that by discussing our own positive campaign results, it will open up the eyes of other businesses in the construction and property sector to the benefit of tailored SEO and PPC strategies. Our business has certainly profited from working with SiteVisibility so I urge people to tune in to the webinar so they can learn a bit more about how they can profit too.”

Jason Woodford, SiteVisibility CEO, comments: “Our mission was to help Steve increase the volume of leads whilst reducing his PPC media spend. Now, the volume and quality of SEO generated leads have allowed Steve to switch off his PPC campaign; growing his business on a more sensible budget.”

If you would like to hear more and wish to sign up to the free webinar then please register here: or email or call 01273 733433 and ask to speak to Mila.