Collaboration Ensures Success for Charitable Partnership
SiteVisibility deploys tailored social media campaign to promote Scope and Bishop’s Move partnership
Leading digital marketing agency SiteVisibility can today reveal how collaborating within a partnership between leading charity Scope and removals company Bishop’s Move has helped raise the profile of a unique initiative on social media platforms. By deploying a range of social media tactics, SiteVisibility has been tapping into local communities across the UK on Twitter and Facebook to help support the launch of the scheme which sees home movers donate unwanted items via Bishop’s Move to Scope.
The national partnership between the two parties involves Bishop’s Move’s removal men providing home movers with Scope Charity Donation Sacks prior to their move, should they wish to donate any unwanted items to the charity. On the day of the move the Bishop’s Move vans collects and store the items, which can range from clothes to electrical equipment, ready to be picked up by Scope’s representatives. Up to August 2012, Bishop’s Move had provided the charity with over £30,380 worth of items.
To celebrate the launch of the partnership, a series of stunts took place across the UK. Bishop’s Move vans stopped close to a selection of Scope shop across the UK and local volunteers helped form a human chain to pass a bag of donated items from the van to the shop; this feeling of a ‘relay’ coinciding with the Olympic Games. In Exeter, Sireli Naqelevuki, the Exeter Chiefs rugby star and Fiji rugby star, joined the line which enhanced the community spirit feel to the event.
SiteVisibility, who is Bishop’s Move’s appointed digital marketing agency, advised both its client and Scope throughout the campaign on the most suitable tactics which would result in high interest on social media platforms. By connecting to communities that were near-by to the stunts on Twitter, such as Buckingham, Wimbledon and Crawley, SiteVisibility ensured that the number of volunteers and members of the public that took part in the human-chain increased.
The digital marketing agency also contacted local newspapers directly on Twitter to ensure their presence at each event and also created a carefully considered hashtag so an online buzz was created in the build-up to each stunt. SiteVisibility also syndicated the press releases written by Bishop’s Move’s PR company which would then appear on both Twitter and Facebook with links back to the removals company’s website.
Helping charities has been high on the boardroom agenda at SiteVisibility in 2012; it has so far reached £540 of this year’s £1600 fundraising target for its chosen charity, the NSPCC. In its latest round of charity fundraising, SiteVisibility’s own customers helped raise £230 by completing the Agency’s quarterly client satisfaction survey.
Jason Woodford, SiteVisibility CEO comments: “This collaboration demonstrates how working together with the customers of our own clients can bring success to campaigns. We have a relatively small team which allows us to be nimble and utilise our skills to help those that need it the most; Scope, as one of the UK’s leading charities, fall into that category. This campaign has been a pleasure for us to have worked on and we are thrilled to have seen the positive results come in for both Bishop’s Move and Scope.”
SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets. For more information visit www.sitevisibility.com