How to get into the top ten of the keyword charts…
SiteVisibility’s campaign with PageOne demonstrates the need for targeted keywords
As part of an on-going search engine optimisation (SEO) campaign starting back in 2008 PageOne, one of the UK’s leading mobile technology providers, can now see 24 of its keywords on the first page of search engines in the first quarter of 2012. The campaign, managed by search and social media marketing agency SiteVisibility, has also delivered a 37 per cent increase in traffic to the PageOne website.
PageOne has developed into one of the UK’s leading mobile technology company’s and is a pioneer of messaging innovations which allows thousands of organisations across the public and major corporate sectors to communicate more effectively.
It combines paging, mobiles, landlines and email services and was the first to use satellite technology to distribute radio data for paging, the first to develop email on the move and the first to launch a pay as you go communications device.
SiteVisibility’s campaign was designed to increase PageOne’s rankings and drive traffic and conversions through its website through an SEO campaign which was supplemented by additional Social Media tactics. Through targeted linkbuilding, utilising blogger outreach, and press release syndication, SiteVisibility quickly delivered success with a number of targeted keywords in the top ten – the first page of the search engines.
As well as witnessing the 37 per cent increase in website traffic since the campaigns’ inception in 2008, PageOne has also seen a 38 per cent reduction in bounce rates and a 13 per cent increase on time spent on the site.
Oliver Jobson, Senior Marketing Executive, PageOne comments: “Having worked with SiteVisibility for four years, our traffic and conversions continue to improve, even as our business has evolved. I recommend SiteVisibility because they deliver results.”
Jason Woodford, CEO SiteVisibility, adds: “PageOne is a long-standing client who we share a fantastic working relationship with. The search aspects of this campaign have unlocked doors for the business as it improves its search ranking and increases traffic to its website. More and more businesses are waking up the knowledge that tailored search campaigns can have a long, lasting impact on their performance and I hope these results add a bit more evidence to that.”