Marketing your event through Social Media

SiteVisibility to inform delegates on how to unlock the true potential of your event through social media marketing

SiteVisibility, the leading social media marketing agency, is set to hold a ‘Masterclass Training Event’ as it continues its series of how to utilise social media within the events industry. The one-day course, held on the 26th June, 1pm, at the IET London, Savoy Place, has been designed for those who are now looking to develop a strategy for a long-term social media marketing campaign for their event.

Led by SiteVisibility’s Social Media Marketing Manager, Jo Morley, the interactive masterclass for intermediate and advanced practitioners will explain how social media is relevant for the events industry, highlighting what works, the risks, and how to avoid them. This closely follows SiteVisibility’s recent podcast which explored how the latest social media tools can help both organise and promote events: “Social Media for Events – Podcast Episode #156″

Priced at £250+VAT as a first delegate price, the course will also educate delegates on how social media marketing can make events more successful. It will also provide attendees with an insight on how to choose between or combine YouTube, Twitter, Facebook, LinkedIn, Digg, Flickr and the other social networking platforms to increase brand exposure, drive traffic or generate sales leads. Jo will also share her knowledge on methodology and implementation of such strategies.

For more information or to book your place at the event then please visit: http://www.meetpie.com/Modules/EventModule/EventDetails.aspx?event_id=869

Jo Morley comments: “Embarking on a social media marketing campaign is a long term plan and to ensure success, you will need to follow a process, starting with a strategy which determines the campaign plan and how it integrates with paid/natural search and other marketing channels.

“Deciding on the correct platform is crucial to the success of the campaign. Social media provides events with exciting opportunities to engage with audiences on a completely new level and an opportunity to conduct mini-campaigns through social channels to help build momentum for an exhibition and raise awareness.”

SiteVisibility is no stranger to holding training courses and seminars. By providing a platform for in-house teams and other agencies to better understand internet marketing, the company often holds specialist courses on topics including ‘Social Media for Beginners’, Fundamentals of Link Building’ and ‘Google Analytics for Beginners’. For more information on upcoming SiteVisibility workshops please visit: http://www.sitevisibility.co.uk/services/training-and-public-speaking/

Jo has been with SiteVisibility for two years after previously working in London in events management for both the media and in the music industry. She has worked with clients such as The Guardian and The Observer and also spent time managing the social media and online PR for a niche reggae record label.

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