One dress, one month, one worthy cause for team SiteVisibility

Female employees go back to basics with the little black dress to promote sustainability and raise cash for charity

For one month only, the female employees of Brighton-based digital marketing company SiteVisibility will be swapping their usual work attire in favour of a little black dress – but rather than making a form of fashion statement, it’s all in the name of sustainability and charity.

SiteVisibility’s Uniform @ Work project is inspired by the 2009 Uniform Project, established by Sheena Matheiken, who wore one little black dress for 365 days and reinvented her look every day to highlight issues around over consumption in the fashion industry by redefining her look using only recycled, donated or reused items to raise funds for Akanksha Foundation, which helps provide education for underprivileged children.

For one month between September and October, seven of the SiteVisibility girls will each wear one little black dress, proving that it is not necessary to spend a fortune in order to look good while raising funds for the NSPCC. As a business, SiteVisibility strives to have a positive environmental and social impact on the local community and as such it works closely with the NSPCC and several other causes.

Inspired by the efforts of Sheena Matheiken three years ago, the SiteVisibility girls will promote sustainable fashion by altering their look each day for a month, by accessorising and mixing and matching items from their existing wardrobes, as well as those kindly donated by local businesses and Brighton retailers.

Joanna Morley, SiteVisibility Social Media & Online PR Manager comments: “Throughout the Uniform Project Sheena managed to look amazing and totally different every day through accessorising and mixing and matching of what she wore using only recycled and donated items. The little black dress is a staple piece in every girl’s wardrobe, with accessories being the only thing required to update the look every day.

“If anyone would like to donate any accessories to our cause then we promise to wear them! Please do follow our blog and get in touch – no item is too small.”

Please help us by donating any old or unwanted clothes or accessories that we can use to help create a new look every day. We are open to suggestions and no donation is too small we are happy to just borrow if it’s something you don’t want to give away. We’ll be posting a photo every day on our blog and will credit anyone who donates.

The fashion efforts of SiteVisibility’s female contingent over the next month can be followed on their blog. This can be found following the link below which also provides details on how you can contribute towards SiteVisibility’s donation target of £1,600 for the NSPCC:

SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets. For more information visit