SiteVisibility to kick off new search campaign for AutoProtect

SiteVisibility appointed to develop an integrated SEO and PPC campaign for car insurer

Leading digital marketing agency SiteVisibility, has been appointed by AutoProtect – a major provider of Finance and Insurance products to the motor trade across the UK and continental Europe – to develop a tailored SEO and Pay Per Click (PPC) campaign. SiteVisibility will immediately put in place a strategy to improve search rankings, in order to further position AutoProtect as a market leader in its field.

With a successful track record improving site visibility for brands such as the Share Centre, Bishop’s Move and Hotels.com, SiteVisibility will build high-quality link equity against keyword targets and drive site conversions online for AutoProtect’s portfolio of car protection products.

Initially, SiteVisibility’s technical team will work with AutoProtect to review the technical structure of its website, advising on optimisation opportunities in order to take advantage of the tailored THEME™ search strategy designed to position AutoProtect as the first choice for UK car dealers to approach when looking for insurance products.

Vince Brand head of creative services at AutoProtect comments: “The stats don’t lie; SiteVisibility has a proven track record in handling successful SEO and PPC campaigns for ambitious B2B and B2C brands. We simply couldn’t ignore that. Their team has taken the time to understand our business, industry and importantly our competitors which gives us the opportunity to grow our brand online and engage with existing as well as new audiences.”

Jason Woodford comments: “We’re thrilled that AutoProtect has chosen to do business with SiteVisibility. We hope that in the not too distant future AutoProtect will become another case study client as we help them take advantage of growth opportunities.

“We look forward to seeing our SEO and PPC tactics turn into results and business leads for our new client.”

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