Taking an Objective View on Social Media Pays Off…

Corinthia Hotels increases its Facebook following by more than 350% and attracts high profile PR attention through successful SiteVisibility campaign.

As a luxury five-star hotel group with a truly global presence, Corinthia Hotels has a long tradition of offering its guests an exquisite experience in fascinating locations throughout the Mediterranean, with its hotels and resorts operating in Malta, Budapest, Prague, Lisbon, Tripoli, Khartoum and St Petersburg.

But when it came to increasing its following on social networking website Facebook, Corinthia Hotels drew on the expertise of leading digital marketing agency, SiteVisibility.

In order to gain more Facebook followers for the luxury hotel chain, SiteVisibility was tasked with planning, designing and managing a bespoke competition for Corinthia Prague, to run exclusively on the company’s Facebook page. The competition ran from March to April 2012, with the aim of not only increasing Corinthia Hotels’ fan base, but also maintaining its already high level of online engagement and increasing brand awareness among a UK audience. As a result of the increased following, the company also aimed to acquire email data from its Facebook fan base for use in future marketing initiatives.

Results speak volumes
With a stunning view of Prague from the 27th floor of the hotel as the main creative focus, the competition devised by SiteVisibility challenged participants to share their own photos of the view from their window on the Corinthia Prague Facebook page. This proved to be a tempting invitation, with the page’s fan base increasing by 352%, and a total of 1,456 Facebook users engaging with the campaign. The viral campaign also garnered interest from 10 niche travel sites, gaining Corinthia Prague high quality PR coverage too.

Jason Potter, Head of Social Media at Corinthia, comments: “We are extremely pleased with the way the competition was designed and managed by SiteVisibility and the results speak for themselves. The campaign reached a total of 193,925 internet users and influenced a 4,450% increase in mentions on Facebook. These figures are testament to the creativity and proactivity of the SiteVisibility team and we wouldn’t hesitate to recommend them for Social Media Marketing.”

Through its commitment to great customer service and approach to tailoring campaigns to suit the requirements of its clients, SiteVisibility is delighted to have boosted Corinthia Hotels’ online profile – not to mention its profits. If you’re interested in finding out how they can give a boost to your businesses social networking rankings, visit them at www.sitevisibility.com

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