The proof is in the pudding as Cactus takes to video…
Cactus Language Training in the spotlight to discuss how a Facebook strategy changed the face of the company’s online profile
Richard Bradford, Managing Director of Cactus, one of the world’s leading language training companies, has taken to video to highlight how an on-going social media campaign has had a positive impact on the performance of his business. The company hired social media marketing agency SiteVisibility to deploy and manage a one-off ‘win a language holiday’ competition on the Cactus Facebook page from 1st Sept 2011-31st Oct 2011, offering fans the chance to win a language course in Malaga, leading to the number of fans increasing from 670 to 2,001 – a 430 per cent increase. Following the campaign, SiteVisibility transferred the campaign to Cactus’ in-house team.
The video, which can be seen by following the upcoming link, explains why social media is important to Cactus Language Training’s marketing strategy, reveals the creative edge of the SiteVisibility team, and looks at why the company chose SiteVisibility over a host of other digital marketing agencies.
Richard also goes on to explain how Cactus ramped up its Facebook channel presence to reflect its activities in Brighton and New York.
Cactus is one of the world’s leading language training companies and the UK’s biggest provider of face-to-face language training. It supports over 15,000 people every year to learn more than 30 languages, in 60 countries and 500 destinations worldwide. Its target audience includes individuals looking to improve their language skills, gain proficiency or just pick up the basics, as well as corporate clients, under 18s and over 50s.
Regularly posting for the three separate Cactus business areas and utilising competition sites, the strategy also included organic outreach to influential travel blogs and sites raising its profile amongst key influencers in the industry. In addition to the increase in fans, post views on the Cactus Facebook page increased by 74% and post feedback rose by 49%. Through the outreach to travel blogs and websites, relationships have been developed and sustained with a number of significant influencers and decision makers. Interestingly, the campaign created an opt-in email list of 986 leads from a possible 1,148 entrants – an 85% opt in rate for contact for future promotion.
Richard Bradford, Cactus Language Managing Director comments: “We were so impressed with the creativity and flexibility of the SiteVisibility team that there was no hesitation in participating in this video testimonial. They deployed a wide variety of tactics to help us achieve our goals and they were consistently coming up with new ideas to help grow our online presence and engagement even more. Now we’ve proven the business case for social media and have up-skilled our in-house team, they’re helping us to take the management of our social media campaigning in-house. I recommend SiteVisibility to anyone who needs to get their social media strategy up and running. ”
Jason Woodford, SiteVisibility CEO, comments: “We are grateful for Richard for taking the time to come and see us and explain to our website visitors first-hand how we can help make a difference. I think agencies can help to make it easier for clients by offering a flexible blend of social media marketing services which might start with developing the strategy and marketing procedures, evolving into training and coaching and even helping to recruit the in-house team who are best placed to manage the day to day social media for their brand. We are pleased to have helped Cactus embed social media as a valuable marketing communications tool and wish them the very best of luck.”