Website transition paves its way to gold with an increase in Olympic inspired traffic

The success of the London 2012 Olympic Games has already fulfilled its motto of ‘inspiring a generation’ as leading online store of bodybuilding and sports supplements Bodybuilding Warehouse witnesses a sharp rise in visitors to its site and a significant increase in sales during and post-London 2012.

The sports supplements specialist has seen a rise of 21.6% increase in monthly non-branded search traffic to its site and a 24.4% increase in non-branded transactions. The Bodybuilding Warehouse has also seen a 3767% increase in sales from a Pay Per Click campaign and this trend is showing no signs of abating now that the Olympic flame in London has been extinguished, as people have been inspired to take up a sport by the medal-winning athletes of Team GB.

Bodybuilding Warehouse recently drew on the expertise of SiteVisibility, a leading integrated Search and Social Media agency, to optimise its online content in order to drive new traffic to its website. Using an integrated portfolio of SEO, Pay per click (PPC) and Online Display Advertising tactics and campaigns, SiteVisibility aimed to increase the diversity of onsite content in order to facilitate engagement with potential customers.

The results of this work speak for themselves, as no sooner had Jessica Ennis thrown her personal best in the javelin round of the heptathlon and Mo Farrah crossed the finish line to become a double Olympic champion, Bodybuilding Warehouse had witnessed a significant increase in online sales. Also, from 1st January to 31st May 2012, the company has a 21.6% increase in monthly non-branded search traffic; experienced a £9.97 ROI for every £1 spent; and a 3767% increase in sales from PPC.

Kieran Fisher, founder and Managing Director of Bodybuilding Warehouse, comments: “With people from all walks of life taking up various sports and wanting to get fit as a result of watching the Olympic athletes competing in London, it is good to know that due to our work with SiteVisibility they know exactly where to come for sports nutrition advice and to buy the most suitable supplements that will aid their fitness.

“Without a doubt the work that SiteVisibility has put in to improving our online content has been a major factor in the increase in web traffic that we have seen in recent months and they have played a key role on our path to becoming Europe’s largest sports nutrition retailer and distributor.”

Jason Woodford, Chief Executive of SiteVisibility, commented: “The Olympic Games offered a wonderful opportunity for companies such as Bodybuilding Warehouse to increase interest in their products and drive traffic to their website. The key was to have the systems in place from the very start in order to make it easy for people to find them and for them to like what they saw once they’d arrived. We are delighted that our tailored search, social media and digital marketing services has helped them to achieve such great results.”

SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets