So
that’s it, you’ve got more visitors, they have converted into
customers, job done - well not quite!
There is still one more vital stage to ensure that your business continues to do well and run as efficiently and profitably as possible - campaign reporting.
Site Visibility uses the latest in reporting technology to weed out what is performing well in your campaigns and what isn’t. The information we gather helps us to refine the campaign and make continuous improvements.
We work with you to measure:
- Search marketing performance – which of your keywords brought the most visitors? Which converted? Are these keywords sending the visitor through to the correct page?
- Visitor behaviour and tracking – Where are your customers going when they arrive on your site, and how do they get there, how often do they come back and what and when do they buy? This is a vital stage in the measurement process, if a customer finds your site difficult to use they are highly likely to leave.
- ROI reporting – By measuring the number of sales a particular campaign or even keyword drove and cross referencing that data with the campaign's cost we can calculate the campaign's return on investment. This will help to assess whether or not a particular campaign or keyword is making or losing you money.
How can we help?
Site visibility can help you choose the right reporting software for you to invest in. In some cases we are able to use our own software to provide you with reports to help you assess how your campaigns are going. We also make suggestions for campaign and website improvements and generate new ideas to ensure your business maximises its ROI. For more information about campaign measurement get in touch or visit our search campaign & visitor reporting services section.
Want to learn more?
Check out our Info Zone where you'll find links to website reporting software providers, information on useful books to read and links to other online resources.
